WWE announced that is has signed You-Tuber, turned boxer, Logan Paul to a ‘multi-year deal.’ According to Ariel Helwani, Paul’s contract will have him compete at multiple events per year.
.@LoganPaul, the YouTube creator and digital influencer who’s built a career as a pro fighter, has signed a contract to be a @WWE Superstar. @variety, @xpangler https://t.co/N3N53kF1yx
— WWE Public Relations (@WWEPR) June 30, 2022
Paul appeared at Wrestlemania this past year teaming with The Miz against The Mysterios. The Miz double-crossed Paul at the end of the match and it looks like the ‘digital influencer’ is looking for payback.
Payout Perspective:
The WWE also signed former Bellator MMA competitor Valerie Loureda this week. The moves reflect the strategy of securing personalities with a high number of followers on social media. .
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