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UFC 264 attendance, gate and bonuses

July 10, 2021 by Jason Cruz Leave a Comment

UFC 264 took place on Saturday night at the T-Mobile Arena in Las Vegas.  With fans back in attendance, the event was the highest at the venue.

The gate drew $16.76M viewers for attendance of 20,062.  The gate was the second-highest in Nevada history with only UFC 229 doing better.  229 also had the most fans at an MMA event in Nevada with 17,835.  UFC 264 did far more. 

Top MMA Gates in Nevada (per NAC)

  1. Khabib-Conor 10/06/18 – 17,835, gate $17.188M (T-Mobile)
  2. Conor-Cerrone 1/18/20 – 16, 678, gate $11.087M (T-Mobile)
  3. Nunes-Tate 07/09/16 – 15,154, gate $10.746M (T-Mobile)
  4. McGregor-Aldo 12/12/15 – 15,648, gate $10M (MGM)
  5. Diaz-McGregor I 03/05/16 – 13,412, gate $8.197M (MGM)

The bonuses of the night went to Tia Tuivasa, Driscus Du Plessis and Sean O’Malley and Kris Moutinho pulled off the Fight of the Night.  All received $75,000 bonus as Dana White indicated in the post-fight press conference that he got “a little fired up” at the fighter meeting.

Payout Perspective:

The event came through with the most fans and one of the biggest gates in Nevada history.  White indicated he expects PPV buys in the US alone to hit between 1.7 to 1.8 million buys.  This brings up the question of the viability of Conor McGregor’s drawing power after this event.  McGregor’s injury plus his losing streak might minimize his draw to casual fans despite still having a dedicated fan base. 

Filed Under: Attendance, bonuses, gate, UFC

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