Without a capacity crowd or closed-circuit television for the company’s first PPV of 2021, the company is partnering with Encore Drive-In Nights to air UFC 257 in drive-in theatres.
With the pandemic keeping people from attending live events in person, the UFC is pivoting to drive-ins which are allowed as a way of social distancing.
Encore Drive-In Nights has partnered with Ultimate Fighting Championship 👊 to live stream UFC 257 on the BIG SCREEN at…
Posted by Encore Drive-In Nights on Wednesday, January 6, 2021
The charge for the event is $59 in advance for a carload of up to 6 people and $65 on the day of the event.
The event is anticipated to draw well as it features the return of Conor McGregor as he takes on Dustin Poirier in a rematch of their 2014 fight.
Payout Perspective:
The pivot to the drive-in is an effort to gain as much revenue for a Conor McGregor event is possible. If this was a normal year without a pandemic, you would probably expect this one in movie theatres. But with movies closed, the next best thing is the drive-in. Will be interesting to see how many people actually drive to watch in their car.
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