Aurora Cannabis and the UFC have launched an endeavor for researching the use of CBD products for MMA athletes.
The company’s CBD sponsor, Aurora Cannabis, is launching the research program which will produce multiple studies under the terms of the partnership with the UFC.
According to the release, the research will examine the use of hemp-derived CBD as an effective treatment for pain, inflammation, wound-healing and recovery on MMA athletes. The research data will be used to drive the development of ‘science-backed, hemp-derived CBD topicals that will be safe and reliable.’
Any resulting product will come to life in the U.S. under the new high-performance sports brand ROAR Sports, a portfolio of high-quality, hemp-derived CBD topical treatments scientifically formulated with elite athletes in mind.
The clinical study will take place at the UFC Performance Institute.
Payout Perspective:
This is a pretty big announcement that could change the way UFC athletes train and recover. It also could mean a financial boon for the UFC. The joint study between Aurora Cannabis and the UFC may result in a product that one would suspect the fight promotion would have a stake in. The CBD industry is gaining momentum in the United States as many sports are looking into the benefits of cannabis as states have legalized it for medicinal and recreational use. The UFC is attempting to get ahead of the curve in how CBD is used and its ability for helping athletes. This will be an interesting issue to keep in mind as the PI becomes more involved with UFC contracted athletes.
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