Brian Ortega will be the featured UFC athlete in Modelo’s “Fighting Spirit” commercial campaign. Despite coming off a loss to Max Holloway this past December, the official beer of the UFC chose T-City to be a part of their latest marketing drive.
Heavyweight Stipe Miocic was featured in the first “Fighting Spirit” campaign this past summer. It was the first activation by Modelo with a UFC athlete.
And if you follow social media, you can see UFC fan Halle Barry likes Ortega too. She has asked him to train her for an upcoming movie role according to the actress’ twitter.
Payout Perspective:
The featherweight is said to be eyeing a matchup with Jose Aldo later this year which would be a really exciting matchup. The new activation spot reflects how the UFC is seeking more of an active role with its sponsors and contracted athletes. Notwithstanding his loss, Ortega’s backstory which was outlined extensively by ESPN (another UFC partner) likely helped secure the spot for T-City. You might describe this as corporate synergy. Or…something else.
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