Conor McGregor is launching Proper No. Twelve, his own Irish whiskey. The name is a nod to Dublin 12, the place where McGregor grew up.
Last year during the Mayweather-McGregor hype, it appeared that McGregor was entering the whiskey business with Notorious Whiskey.
Connor McGregor’s entering the whiskey business. Here’s a look at “Notorious Whiskey” 🥃 pic.twitter.com/5xsxPkg6FB
— Sports Illustrated (@SInow) August 27, 2017
But, due to a trademark dispute with another Irish brewer, the name was changed which is a nod to his hometown. Of note, McGregor has registered Mystic Irish Whiskey with the USPTO so we may see another name for his spirits in the U.S.
The whiskey will be produced by his own company, Eire Born Spirits, and will be released in Ireland and the U.S. later this month.
Payout Perspective:
It’s nice to see McGregor diversifying his financial portfolio with this whiskey investment. The whiskey and spirits industry is big right now and it looks like McGregor is set to capitalize on this. The launch coincides with the lead-up for his big fight October 6th against Khabib Nurmogomedov.
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