UFC on Fox 27 drew 1.59 million viewers on Fox Saturday according to Television By Numbers. The event is the lowest rating for UFC on Fox since its inception.
The event featured Ronaldo Souza taking on Derek Brunson. Souza stopped Brunson after a head kick in the first round.
The event drew 0.5 in the A18-49 demo and a 2 share. The NBA Countdown show (0.7 and 3 share) in the first half-hour of the 8pm time slot and the subsequent NBA game between the Celtics and Warriors (1.2 and 5 share) drew the most in the A18-49 demo for the night. The countdown show on ABC drew 2.53 million viewers and the game drew 3.7 million viewers.
UFC on Fox had the lowest viewership in terms of overall viewers for the night. An NCIS rerun on CBS drew 4.02 million viewers in the 8pm time slot and Dateline NBC drew 3.96 million viewers in the A18-49 demo.
Payout Perspective:
It’s unlikely there will be a big overrun boost from the 1.59 million viewers as the Souza-Brunson fight ended at the top of the hour. The low ratings could be anticipated based on the fights set up for this event. Also, the NBA game between Boston and Golden State drew a lot of casual sport fans away from the UFC.
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