The UFC announced that it will hold its first ever event in Western Australia as the company will hold a PPV on Sunday, February 11th in Perth, Australia. Due to the time difference, the event will be in the normal U.S. time slot on Saturday, February 10, 2018.
The announcement was made on Tuesday morning in Perth and Monday night in the U.S.
We’re coming for you Perth!!https://t.co/zdYvdneblR #UFC221 pic.twitter.com/brHIi6SzKT
— UFC Aus/New Zealand (@UFC_AUSNZ) October 31, 2017
A ban on cage fighting was recently lifted in Western Australia which paved the way for this event.
In addition, the UFC announced its first PPV of 2018 will take place in Boston on January 20th. Boston has been an annual destination for the company the past couple of Januarys. However, those events were bigger cards for its Fight Night events.
Payout Perspective:
The move into Perth shows the excitement the region has for the UFC. It’s been noted that the UFC is buzzing with an uptick in residential PPV buys and interest from bars to carry PPVs. There are challenges in appeasing the local fans as well as ensuring the domestic audience has the PPV at its normal Saturday night time. The global footprint continues to expand.
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