UFC Fight Night 108 drew 745,000 viewers on FS1 Saturday per ShowBuzz Daily. The prelims which aired on FS2 drew 320,000.
The prelims, which aired on FS2 from 5pm-7pm PT, drew 178,000 viewers in the A18-49 demo. The prelims were moved to FS2 due to MLB on FS1. The main card which actually started on FS2 due to the MLB overrun started at 7:32pm PT on FS1. The event drew 415,000 viewers in the A18-49 demo.
| UFC Fight Night 2017 | ||||
| Main Card | A18-49 demo | Prelims | A18-49 demo | |
| UFC Fight Night 103 | 1,090,000 | 612,000 | 824,000 | 361,000 |
| UFC Fight Night 104 | 1,158,000 | 590,000 | 834,000 | 420,000 |
| UFC Fight Night 105 | 907,000 | 435,000 | 760,000 | 330,000 |
| UFC Fight Night 106 | 946,000 | 531,000 | 860,000 | 379,000 |
| UFC Fight Night 108 | 745,000 | 415,000 | 320,000 | 178,000 |
Note that UFC Fight Night 107 was a Fight Pass only card.
Payout Perspective:
Lower ratings than normal although the event had a later start time. Also, the move to FS2 to accommodate baseball probably hurt the ratings as well as Showtime Boxing, NHL and NBA competing for sports viewing interests.
Hurting. Reebok and stupid bookings continue to drain fan enthusiasm.
Teep, absolutely. The ratings downturn continues. Bellator is looking better and better.
The first fight at the very least was on FS2, the card wasn’t that good also Reebok had nothing to do with it,
Only hardcore fans or haters care about that, Bellator did about 100,000 less the day before and Reebok sponsors weren’t there, what excuse was there
Both cards went up against NBA & NHL playoffs.
I wish Bellator luck but they need more talent, get rid if the kick boxing black hole, sign some better fighters, so they can run the amount of shows they run, seriously see them struggling for names after MSG 180, like the UFC did after 205 & 207, they have Phil Davis who should headline a free event fighting Ryan Bader its technically free but it won’t get any press because the MSG card the same night
Americans just are not interested in kickboxing enough to make it a staple of their sports que let along combat sports que. I agree, drop it. I understand why they are doing it, they are hoping for crossover stars down the line but I agree, put more of that money into talent AND promotion. Now is the time…..
I don’t know why anyone would be surprised by the ratings. Cub Swanson vs Lobov was the headliner. That’s a fight that might be 5th billing on an average card. It could literally be an prelim fight. Normal UFC fights go over 1m viewers on FS1. This poor rating was completely connected to the headliner.