Bellator 170 drew 1.374 million viewers on Saturday night on Spike TV per Sports TV Ratings. It peaked at 1.85 million viewers during the Chael Sonnen-Tito Ortiz fight per Spike TV.
Sports TV Ratings notes that it drew 703,000 in the A18-49 demo.
Spike TV notes that the co-main event between Paul Daley and Brennan Ward drew 1.7 million viewers. The 3-hour broadcast ranked first in cable with men 18-49 in the timeslot.
Payout Perspective:
The event drew less than Bellator 149’s average of 1,964,000 viewers but 170 was the highest-rated event on Spike since last February’s event. The event shows the drawing power of the elder MMA fighters. Certainly, the promos for the fight between Sonnen and Ortiz helped promote the event and drew 1.85 million for their fight. The peak viewership for the main event was slightly more than the 1.8 million that tuned in for Tito versus Stephan Bonnar in November 2014.
Excellent numbers from Bellator.
Bellator looks like its worth more than Top Rank or GB these days.
Well done Bellator. Well done. Keep it up. Snag a few more top names and that organization will have closed the gap big time
Solid performance and by the looks of it, a profitable one.
Good numbers but I wish they would get with the times and air it live all over, HBO BAD & some Showtime fights are the same, you’re a pro sport air live on both coasts.
I don’t know who is doing what (Spike or Coker) but it seems they only want to sign established stars or new comers, they weren’t interested in Aljamain Sterling and don’t seem interested in Lorenz Larkin either but will probably make a decent offer for Ryan Bader because he’s from Spike era TUF and headlined a few fight nights.
This is kind of the same with the UFC,no way either company pay the same money that Justin Gaethe & Marlos Moraes are on in WSOF because neither guy brings ratings but then again nobody in WSOF does but both guys could easily be top 10 given the right opponents.