• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

UFC sale made official

August 22, 2016 by Jason Cruz 5 Comments

The UFC has officially sold as first reported by Darren Rovell. Forbes.com received confirmation from a WME spokesperson Monday afternoon.

The sale for $4 billion means that the Fertitta brothers will cash out nearly $870 million in post-tax cash according to Forbes.com. The Fertitta brothers will not be involved in the day to day operations of the new UFC but will retain a “passive minority interest in the organization.” As previously reported, Dana White has a 5 year deal and will receive 9% of the company’s annual net profits.

UFC purchase by WME-IMG is complete. Dana White’s new deal is a five-year deal for 9% of annual net profits.

— Darren Rovell (@darrenrovell) August 20, 2016

Payout Perspective:

We saw glimpses of the new regime this past Saturday as the PPV lacked the “Face the Pain,” theme song at the beginning. Also, no post-fight press conference. The deal gives the Fertitta brothers a hefty return on what was once a speculative investment.

Filed Under: UFC, Zuffa Sale

Reader Interactions

Comments

  1. Skeptic says

    August 23, 2016 at 1:27 am

    Riiiiiiiight.
    So a mediocre MMA platform is worth more than the best soccer clubs in the world?

    Please cut the nonsense!

    Reply
  2. E TOPS says

    August 23, 2016 at 3:20 am

    You can’t compare the two because one is a team sport and the other is an individual sport. I bet the English Premier league is worth 10 times as much as the UFC. MLS however is worth $3.1 billion if you add up each team value at the moment..

    Reply
  3. Skeptic says

    August 23, 2016 at 7:17 am

    FC Barcelona is worth about 4 billion. Are you telling me the UFC is worth as much as one of the best soccer clubs in the whole world?

    Reply
  4. mmaguru says

    August 23, 2016 at 11:35 am

    @skeptic
    Obviously yes, if UFC sold and was valued at 4 billion.

    Reply
  5. Skeptic says

    August 23, 2016 at 1:36 pm

    “I believe everything they say, because they’re telling me exactly what I want to hear”

    So you think an overrated American MMA platform with little to no relevance overseas (except for Ireland and Brazil) is worth as much or even more than the most popular soccer clubs in the world?

    Reply

Leave a Reply to mmaguru Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

Senate makes mockery of Ali Act hearing

Wrestlemania 42 attendance dips from 2025

How will WWE’s big weekend turn out?

UFC 327 attendance, gate and bonuses

Plaintiffs seeking $270K from Dominance MMA

UFC Seattle attendance, gate and bonuses

Archives

MMA Payout Follow

MMAPayout

Senate makes mockery of Ali Act hearing #boxing #TKO #UFC #Zuffa #ZuffaBoxing https://mmapayout.com/2026/04/22/senate-makes-mockery-of-ali-act-hearing/

People who do martial arts will laugh and tell me it’s fake. But then I ask them why they do martial arts? 😉

Fightful Wrestling @Fightful

Fox Sports Host Rob Parker Doesn't Understand How Grown Men Are Into Wrestling https://www.fightful.com/wrestling/fox-sports-host-rob-parker-doesnt-understand-how-grown-men-are-into-wrestling

I saw Tamaso at SeaTac airport last Thursday

Roman Reigns SZN 💥 @reigns_era

Good god.

#AEWDynamite

Retweet on Twitter MMA Payout Retweeted

Per WWE,

#WrestleMania 42 became one of the highest-grossing events in company history, with record or near-record performances across gate, sponsorship, merchandise, WWE World, On Location VIP experiences and digital.

WrestleMania Saturday was the most-viewed telecast of the

Retweet on Twitter MMA Payout Retweeted

I should point out that according to those at TKO that the ESPN/MVPW boxing deal is a revenue sharing agreement similar to the original AEW/Turner deal in 2019 and not a full paying media rights deal which Top Rank had and wasn't renewed.

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports