UFC has renewed its broadcast rights partnership with United Kingdom and Ireland provider BT Sport per press release.
The deal allows for BT Sport to the exclusive right to air live UFC events throughout the UK and the Republic of Ireland. The deal allows for BT Sport to show over 150 hours of live UFC coverage including all of the numbered UFC PPVs and all EMEA (Europe, Middle East and Africa) events. Terms of the deal were not disclosed although the deal will run through 2018.
According to the Daily Mirror, there was some competition for the UFC rights deal with Sky.
Payout Perspective:
The timing comes prior to the big Conor McGregor-Nate Diaz rematch at UFC 202 which should garner a lot of viewers in the UK and Ireland due to Conor. The deal solidifies the UFC’s broadcast deal in an area with which they hope to grow with the new ownership.
Leave a Reply