Bellator MMA has reached an agreement with Monster Energy Drink to extend its sponsorship agreement which will see the green “M” in the Bellator cage for years to come according to a press release.
Via Bellator MMA press release:
Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” – an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.
Payout Perspective:
Monster is also the “Official Energy Drink” of the UFC and with this agreement will have honed in on the MMA demo. It’s clear that the company sees the MMA demo of young (mostly male) adults correlates with the company’s target market. The announcement comes the day before Bellator 154 which features Phil Davis taking on King Mo. Davis is a Monster Energy-sponsored athlete per the Bellator release. In addition, Rampage Jackson, Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward are Monster-sponsored as well.
Jason , can you give us your angle on this ? It is more than curious.
http://www.bloodyelbow.com/2016/5/13/11669764/conor-mcgregor-vs-floyd-mayweather-without-ufc-permission
edi,
Sure. I will do a post by the end of the weekend.
Looks legit to me, the Ali Act is on McGegors side when it comes to him getting a boxing license. Many mma fighters are pro boxers as well and have fought outside of the UFC, Bellator, etc etc. Plus I am almost certain this is a power play by both McGregor (to get more money) and Mayweather (to make money, to increase influence in a potential mma promotional move, and to invest in Mayweather Promotions as a whole) and I think both are absolutely in it together and I hope the best for both of them.
Looks legit to me, the Ali Act is on McGegors side when it comes to him getting a boxing license. Many mma fighters are pro boxers as well and have fought outside of the UFC, Bellator, etc etc. Plus I am almost certain this is a power play by both McGregor (to get more money) and Mayweather (to make money, to increase influence in a potential mma promotional move, and to invest in Mayweather Promotions as a whole) and I think both are absolutely in it together and I hope the best for both of them.