After a UFC weigh-in which featured a brief skirmish between main eventers Ronda Rousey and Holly Holm as well as a Rousey “promo” on Holm after, search interest for the fight has trended down.
UPDATED 4:31pm: As you can see from the graph, that keeps updating, searches are back up.
As you can see from the graph over the past 7 days, interest spiked on Friday afternoon but looks to have receded since then.
Via Google Trends as of Saturday morning:
Payout Perspective:
Obviously the unfortunate happenings in Paris probably detoured social media searches and interest. Will the trends mean that the great run on Rousey PPV success end tonight? Google trends is a scientifically unscientific way to predict PPV buy rates. While the graph appears to reflect a downturn in interest, this trend is likely an anomaly. One would think there’s an uptick in searches as the day goes on today.
No espn award over serena with this fight
What a dumb post. Shocking observation – people weren’t searching as much overnight and early morning as during the actual weigh-ins or leading up to the event. Searches are already shooting up again.
Hey JamesG:
Yet you read the post. Yes, as you can see, the searches are back up but usually after weigh-ins they go up. That was the purpose of the post.
I doubt this will flop regardless of the terrorist attacks. This was a big seller ahead of time. We’ve seen in the past how the searches are meaningless.
I haven’t seen this much talk about a fight except the boxing match with FMJ and Pac. This PPV had to have done huge numbers. I would say atleast 1.5 million buys. Way to much interest!
Adam Swift @AdamMSwift 13h13 hours ago
Unprecedented 17M Google searches related to UFC 193 this weekend.
22 retweets 18 likes
Adam Swift @AdamMSwift 12h12 hours ago
In comparison I believe Mayweather-Pacquiao landed at 12M Google searches. All numbers are US only.