UFC announced the launch of an official app on Amazon’s Appstore. The app will be available on Amazon Fire streaming devices which will allow users access to UFC PPV broadcasts starting with this Saturday’s UFC 193 and UFC Fight Pass.
Via UFC press release:
“We are thrilled about the new UFC app on Amazon’s Appstore as fight fans can now enjoy the UFC experience on Amazon Fire TV’s set-top-boxes and Fire TV Sticks,” UFC Senior Vice President of Digital Edward Muncey said. “UFC has always been on the cutting edge of utilizing technology to engage our fans, and now Amazon Fire users can view exclusive content wherever they are.”
The UFC app will initially be available in North America, the United Kingdom, Germany, Canada, China, Japan, Australia, Spain, France and Italy, and will support in-app purchasing in local currencies. The app will provide access to UFC weigh-ins, press conferences and other live streams, bringing fans closer to UFC and their favorite athletes anywhere with their Amazon Fire device.
Payout Perspective:
The UFC app comes to Amazon just in time for the holidays. The news should bolster Fight Pass subscriptions. It could help with PPV sales as well although we may never hear an estimate of those purchases. What this move does is make the UFC available to more people on a widely used platform.
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