MMA Payout has learned from a Nielsen source that the quarter hour ratings for this past Saturday’s Bellator MMA: Dynamite 1 on Spike TV. It also has learned that the DVR +3 rating has bumped up the initial overnight rating of 800,000 up to 867,000.
The show peaked at 9:14pm ET which means that people tuned into the start of the show.
Fight #1
King Mo def. Linton Vassell via 2 Round decision
(1.0 million viewers)
Fight #2
Phil Davis def Emanuel Newton via submission, Round 1
(1.1 million viewers)
Fight #3
Keri Melendez def Hadley Griffith via 3 Round decision
(1.0 million viewers)
Fight #4
Paul Daley def Fernando Gonzalez via 3 round Decision
(1.0 million viewers)
Fight #5
Josh Thomson def. Mike Bronzoulis via submission, Round 3
(909k viewers)
Fight #6
Saulo Cavalari def Zack Mwekassa via 5 round decision
(881k viewers)
Fight #7
Phil Davis def. Francis Carmont via KO round 1
(782k viewers)
Fight #8
Liam McGeary def. Tito Ortiz via submission, Round 1
(891k viewers)
Payout Perspective:
The DVR ratings reflect less of an increase from the two prior tent-pole events.
Bellator 141 overnight (Live +SD): 800K; DVR +3: 867K
Bellator 138 overnight (Live +SD): 1.6M; DVR +3: 1.7M
Bellator 131 overnight (Live +SD): 1.24M; DVR +3: 1.4M
Perhaps college football did contributed to less viewers last week. Of course, Bellator 131 went up against a UFC show and college football.
The individual ratings reveal that at least two of the kickboxing matches drew 1 million viewers but there was a decrease in viewership of the MMA match that occurred after the kickboxing match. Not sure if we can draw any conclusions that MMA and kickboxing do not mix or just an anomaly. What is interesting, and maybe concerning, is that viewership decreased over the courtse of the broadcast. Usually peak viewership occurs toward the end of an event as many tune in for the main event. However, the conclusion of the light heavyweight tournament and the McGeary-Ortiz fight were watched less than the opening fights.
That is rare to see ratings decline throughout an event. Shows people were not interested in the product! IF that has ever happen to the ufc it coukdnt have been more than a time or two. Certainly not a decrease of that magnitude. With a 1.0 start. The end should have been 1.2-1.4 range atleast! But to lose 15% of the audience is not a good sign!