MMA Junkie reports that Monster Energy Drink is nearing a multi-year, multi-million dollar deal with the UFC. The deal is reportedly worth $7 million which would elevate the energy drink brand with Reebok and Budweiser. Monster Energy Drink is/was a sponsor of Bellator. Bellator appeared at a Monster Energy event in October and there was speculation that […]
Archives for December 2014
Potential issues looming in UFC lawsuit
Citing Bellator breach, Rampage Jackson rejoins UFC
On Saturday night’s UFC Fight Night 58 broadcast, Jon Anik announced that the UFC had re-signed Quinton “Rampage” Jackson. The news comes with controversy as Bellator President Scott Coker stated that Jackson is under exclusive contract with the Viacom-owned company. The signing of Jackson will likely be the start of a legal battle between the […]
Machida tops list of performance bonus winners for UFC Fight Night 58
The bonuses for UFC Fight Night 58 included Lyoto Machida, Renan Barao, Vitor Miranda and Erick Silva. There were no Fight of the Night bonuses given. The bonuses were announced post-event. Each received the standard $50,000. Machida earned his bonus with his main event win over C.B. Dolloway. Machida stopped Dolloway with a liver kick […]
UFC to TSN in Canada?
MMA Fighting’s Dave Meltzer reports that TSN appears to have retained UFC programming in Canada. The inference of the deal was made as January network scheduling for TSN came out including UFC programming. For those not in Canada, TSN is the U.S. version of ESPN down to similar logos. TSN is owned by Bell Media with […]