The Sports Business Journal (subscription required) provided some figures related to the current UFC audience. Notably, the UFC was featured in its “Sports Marketing and Properties Showcase.”
SBJ lists the UFC’ audience profile as 70% male, 45% between the ages of 18-34 and 6.5 years younger than the average age of other major sports fans. Also worthy to note that 18% of the UFC fan base is Hispanic.
The information was provided in a special advertising section of the SBJ which was a 1 page list of UFC information likely provided by the company.
Payout Perspective:
The numbers positively reflect the organization’s position as a conduit to the youth demo. One could probably have guessed that the UFC audience was predominantly male and skew younger. The younger demo is likely due to the fact that a younger audience is more ready to embrace new things and would gravitate to the UFC faster than other demos. In comparison, boxing demos skew older than MMA. We should see the UFC hoping to expand that 18% Hispanic fan base especially with the new TV deal in Latin America and the hope for a big UFC 180.
WWE fans = UFC fans
Pink pig = shit head
TUF 20 on a 2 week break cuz of baseball?! Wow, that can’t be good for ratings. I predict low 400k viewership on return.
Pink Pig=Sampson RIP=Tops=WWE Fan
Leon where on this article does it mention anything about TUF? You are such a pointless troll.
Since there was no TUF news this week I’m doing the honors … skip over my posts D for Delusional if you can’t handle them.
Leon, the only delusional one here is the guy addressing topics that don’t exist on this article.
Funny, these demos are exactly what everyone thought, yet the UFC claims its taking away boxing fans HMMMMM Dont worry D you are the king dunce of changing topics and adding relatively nothing interesting or true to any thread.
Hey look SalDaqueef is making more gay Arum laced comments. Keep up the good work, boxing twat boy.