Despite being sidelined with an injury, Anthony “Showtime” Pettis will be a part of Team Wheaties. The announcement came through the cereal company.
Via Wheaties twitter:
Please welcome @ufc® Lightweight Champion @Showtimepettis to #TeamWheaties. pic.twitter.com/ZHhk6FNspR
— Wheaties (@wheaties) June 24, 2014
On his Instagram account, it appeared as though Pettis was shooting a commercial for Wheaties.
It’s an honor to be part of the @wheaties team!! #TeamWheaties #blessed http://t.co/kIUCQq1bZE — Anthony Pettis (@Showtimepettis) June 24, 2014
Pettis has a page on the company’s web site as a part of Team Wheaties.
Payout Perspective:
It appears that Pettis is a part of a broader marketing campaign by the company. No word if Pettis will have his own image on the face of a Wheaties box. What the sponsorship shows is that Showtime’s reps are doing their job in keeping his presence known. Even with the injuries and being out of the cage, Pettis still has sponsorship opportunities outside of just logos on his fight gear. The cynical may say he’s still living off of the “Showtime Kick.” But, Pettis has the look and the style that would make him appealing to a mainstream sponsor.
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