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UFC 173 ticket demand not there

May 24, 2014 by Jason Cruz 15 Comments

MMA Payout has learned that UFC 173 is the second least expensive ticket on the secondary market at the MGM since January 2011.  This is according to SeatGeek, an online event ticket search engine.

The average ticket price on the secondary market for UFC 173 is $239.  Only UFC 141, featuring Brock Lesnar and Alistair Overeem ($168) had cheaper tickets at the MGM Grand Garden Arena and that event was held on a Friday night due to New Year’s Eve.

The average ticket price from UFC 173 is down $51 and 17.6% from UFC 172 in Baltimore.

There were still tickets available as of Saturday afternoon with $98 being the cheapest on the secondary market to get in.

Bear in mind that this is the secondary market and does not include tickets purchased directly from either the box office or Ticketmaster.

Payout Perspective:

As many have commented, the event may lack the pop of past Memorial Day weekend UFC shows.  The last couple Memorial Day shows has featured Heavyweights but this year features Renan Barao against T.J. Dillashaw and Daniel Cormier against Dan Henderson.  These are fun matchups but the star power may be lacking from a Cain Velasquez or Junior dos Santos in the main event.  We will see if the lack of demand equates to fewer fans tuning in.  You may recall attendance and gate from last year’s UFC 160 which featured Cain/Bigfoot and JDS/Hunt was down from 2012’s show and only did 380K PPV buys which also was a decrease from the prior year.

Filed Under: UFC

Reader Interactions

Comments

  1. D says

    May 24, 2014 at 3:59 pm

    Trolls, start your engines………

    Reply
  2. tops E says

    May 24, 2014 at 4:40 pm

    Sinking ship

    Reply
  3. anti trolls says

    May 24, 2014 at 9:43 pm

    Tops please grow up

    Reply
  4. TRUTHspitter says

    May 25, 2014 at 1:30 am

    Saturday’s UFC 173 event at MGM Grand Garden Arena in Las Vegas drew an announced attendance of 11,036 and a live gate of $1.7 million.

    The full list of attendance figures for the UFC’s 2014 pay-per-view events includes:

    UFC 171: 19,324 ($2,600,000 live gate) in Dallas
    UFC 172: 13,485 ($2,300,000 live gate) in Baltimore
    (UFC 173: 11,036 ($1,700,000 live gate) in Las Vegas)
    UFC 169: 14,308 ($1,651,000 live gate) in Newark, N.J.
    UFC 170: 10,217 ($1,558,870 live gate) in Las Vegas

    so UFC 173s gate outperformed UFC 169 which had more tickets sold………

    “second least expensive ticket on the secondary market at the MGM since January 2011.”

    “ticket demand not there”

    UFC DONT GIVE A FUCK!!!!
    jason youre a joke LMFAO

    Reply
  5. Bully4me says

    May 25, 2014 at 4:01 am

    OH MY GOD !!! SO the Scalpers aren’t making there HUGE markup compared to normal. What a shame. My question to you Jason, was it a sold out show? I thik it was! So doesn’t that mean People are STILL buying tickets? Have you ever not tried to find an angle to make the UFC seem like “a sinking ship”? Seriously out of the last five PPV shows this card had the second smallest venue and had a higher gate than a show with attendance of over 3000 more people.. Doesn’t sound so bad to me. Also WHY do we even care about ticket prices on ‘The Secondary Market’ ?

    Reply
  6. D says

    May 25, 2014 at 9:06 am

    Yeah, this wasn’t a big show because 135lbers haven’t yet been a big draw in mma, but anyone who missed that fight should go watch it. That was a great title fight. Talk about skill sets. You won’t see athleticism and action like that in boxing.

    Reply
  7. Sampson The One and Only says

    May 25, 2014 at 9:34 am

    I remember when 126 pound boxers were making huge noise… Hamed, Barrera, Morales, Marquez all doing 350k PPV buys and selling out MGM Grand.

    Reply
  8. D says

    May 25, 2014 at 9:50 am

    126lbs in boxing has been around forever. 135lbs in the UFC has been around for only a few years. Also, those guys didn’t do 350k buys consistently.

    Reply
  9. tops E says

    May 25, 2014 at 2:22 pm

    A few years? They keep following that line so it would still fit the fastest growing sport tag line hahaha…its 20 years old already…t

    Reply
  10. tops E says

    May 25, 2014 at 2:49 pm

    Add very young sport…still at its infancy…haha

    Reply
  11. D says

    May 25, 2014 at 9:19 pm

    Smell E, they did more ppv buys and revenue in each of the past 7 years than boxing did.

    Reply
  12. D says

    May 25, 2014 at 9:22 pm

    Also, I said a few years referring to the 135lb division in the UFC, which has only been around for 3 years, not 20 dummy.

    Reply
  13. saldathief says

    May 26, 2014 at 5:55 am

    Secondary ticket market means little one way or another, there are many factors that come into play. Ticket agents could have been hurt from the last UFC show they invested in and are playing it safer, the amount of available tickets plays a part. The number of rooms and expected guests in Vegas and past memorial day business is taken into consideration. We tend to look and compare MMA to boxing but there are plenty of other business that could be compared or scaled with MMA.. business in Vegas is way down across the board over the last 5 years so we need to take that into consideration. I wonder what the holiday rates were for rooms and travel to vegas, I bet they were higher then usual, that plays a huge factor also.

    Reply
  14. Random Dude says

    May 26, 2014 at 1:53 pm

    Las Vegas tourist economy is doing great. If the UFC in Las Vegas isn’t doing well it isn’t because of the lack of visitors.

    http://www.reviewjournal.com/business/tourism/harsh-winter-helps-push-las-vegas-toward-record-tourist-numbers

    “Three times since 2007, visitation has come tantalizingly close to 40 million, including 2007, widely regarded as Southern Nevada’s best year with record highs in the number of conventions hosted (23,847), hotel occupancy (94 percent), total occupancy (94 percent), room tax collections ($219.7 million) McCarran passenger counts (47.7 million) and gaming revenue ($10.9 billion).

    Since then, visitation hit the current record of 39.73 million in 2012 and last year’s near miss of 39.67 million.”
    —
    “Las Vegas has been the hands-down leader by occupancy rate. For the first quarter of 2014, Southern Nevada reported a rate of 87 percent 3.6 percentage points more than in the first quarter of 2013.

    The closest national contender was Oahu (Honolulu) with 85.6 percent occupancy for the quarter, down 0.8 points from the first three months of 2013.

    Other top markets: Miami (84.6 percent, down 1.6 points), Orlando (79.3 percent, up 3.4 points) and Los Angeles-Long Beach, Calif. (77.2 percent, up 4.7 points.)

    The largest percentage increase was reported by Denver, up 12.4 percentage points to 68.8 percent, according to STR.”

    Reply
  15. saldathief says

    May 27, 2014 at 9:55 am

    @ random dude all that is bs what matters and the only thing that matters is gaming in Vegas!
    CARSON CITY — Nevada’s major casinos reported a net loss of $1.35 billion in 2013, the fifth straight year of losses.

    The state Gaming Control Board released its Nevada Gaming Abstract today, detailing figures from the industry that show gambling accounted for 45.1 percent of total revenues.

    Food, hotel rooms, drinks and other attractions make up the majority of revenues.

    The casinos reported $23.9 billion in total revenues, or a 0.4 percent gain from fiscal 2012. The net loss was 11.2 percent more than last year.

    The state’s 263 casinos that gross at least $1 million in gaming revenues have not reported a profit since 2008, Lawton said.

    The big casinos paid $804 million in state taxes and fees, or 7.7 percent of their gaming revenues.

    Statewide, slot machines accounted for 64.9 percent of the gaming win of $10.3 billion. Table games produced 31.7 percent of gaming revenues.

    Casinos on the Las Vegas Strip produced $15.5 billion in total revenues, with 37 percent coming from gaming. The net loss on the Strip was $1.4 billion, or 13 percent less than 2012.

    Downtown Las Vegas casinos reported a net loss of $17.8 million, but that was 61 percent lower than 2012.

    Laughlin casinos, meanwhile, posted $13 million in net income, a gain of 288.9 percent. Net income at Boulder Highway casinos was 35.6 percent to $44.2 million and casinos in the rest of Clark County had a net income of $120 million, down 100.7 percent from 2012.

    The report showed casinos in Washoe County had a net income of $719,429 in 2013, a decrease of 100 percent from the previous year.

    South Lake Tahoe casinos posted a $90.2 million net loss. But Carson Valley casinos had a net income of $7 million.

    Reply

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