Bellator MMA announced that Victory Motorcycles will be the “Official Motorcycle Partner” of Bellator MMA. The partnership is another sponsor secured by BMMA prior to the start of its 10th season on February 28th.
Via BMMA press release:
Victory Motorcycles will be strategically integrated throughout the Bellator broadcast and digital platforms. In addition to premium logo placement on the cage mat canvas, and commercial inventory on Spike, Victory will present a custom in-show feature before the main event. The segment will be named “Keys to Victory” and highlight what fighters must do to win the bout.
Payout Perspective:
In its lead-up to the start of its 2014 debut on Spike TV, BMMA has secured an Online Poker sponsor, an Energy Drink Sponsor and now a Motorcycle Sponsor. As we can tell from the UFC, these industries are attractive to the target demo of MMA fans. It will be interesting to compare how Victory’s sponsorship will be different from Harley Davidson’s sponsorship with the UFC.
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