Bellator has announced that Monster Energy will become the “Official Energy Drink Partner” of Bellator per press release. In addition, Monster has added Quinton “Rampage” Jackson as one of its sponsored athletes.
Via Bellator press release:
Monster will own highly visible inventory inside the Bellator cage and activate at various consumer touch points in-arena. In addition, Monster is extending their Monster Girl program with a marquee position in sponsoring the Bellator Girls.
Monster has also expanded its athlete roster with the addition of MMA icon Quinton “Rampage” Jackson to their stable of sponsored athletes. The Monster logo will be featured prominently on Jackson’s fight gear as “Rampage” prepares for his February 28th Light Heavyweight Tournament debut.
To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcast on Spike.
Payout Perspective:
The Bellator sponsorship reflects its stepping up in visibility and doing more to promote itself in light of the upcoming season on Spike TV.
As an aside, the two top MMA organizations now have Monster as an official sponsor. Bellator has Monster Energy Drinks and the UFC has Monster Head Phones. The two operate in different industries so this is the likely reason they can use the “Monster” name.
Sugary drinks, headphones and mobiles. I remember the good old days with Condom Depot and The Gun Store.
I can’t believe any energy drink would attach it’s name to Jackson. Don’t these guys do any research?