UFC Featherweight Conor McGregor is one of the stars in a recently released Heineken commercial. Currently rehabbing from injury, McGregor is taking advantage of his time off.
As you can see from the commercial, McGregor’s special talent is that he can make origami cranes…or that he has the patience to make them.
The commercial is part of a “hidden talent” search in Ireland sponsored by the beer maker.
Via the Irish Examiner:
From now until March 2 Heineken is inviting anyone to submit their legendary talents (with a difference) via Heineken.ie/IrishLegend. In exchange, Heineken will reward one lucky legend with a once in a lifetime trip to stay on their very own private paradise island in Belize.
Payout Perspective:
The commercial is a great opportunity for McGregor who has received a lot of publicity in the UFC despite just having 2 fights in the Octagon before getting hurt. Although it’s unlikely that McGregor could ever be sponsored in the Octagon by Heineken (since Bud Light is the official UFC sponsor), these out of the Octagon commercial opportunities can help with his mainstream pitchman appeal.
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