Bellator MMA announced that it would be seen in the UK on Viacom-owned VIVA starting with its summer series Wednesday, June 19th.
Via Bellator MMA press release:
Bellator’s foray into the UK market increases their global reach to 116 countries and territories. Available in every one of the UK’s 26 million TV households, VIVA has one of the highest profiles amongst 16 to 34-year-olds of any UK channel, with 50% of its audience comprised of that hard-to-reach demographic and one in four of that age group in the UK – 3.7 million viewers – tuning in to the channel each month. Bellator is the first mixed martial arts franchise to be televised on the channel.
Payout Perspective:
The move helps extend the Bellator audience and with VIVA’s reach to the 16-34 year old demographic, it gets it shot at its target demo. With the added market opportunity, Bellator should work on its presentation as it heads into its second season with Viacom/SpikeTV. Overall a good opportunity for Bellator to grab new fans.
About time we got Bellator over here – amazed it took so long with Viacom having so many channels in this market but better late than never