MMA Mania reports that Anderson Silva has signed a sponsorship deal with Burger King to represent the Whopper-maker in Brazil. We will likely see the BK on Silva at UFC Rio next month.
Via web site Esporte.uol through MMA Mania:
Anderson has a great identity with the brand, is an idol of many audiences, especially young people, our main customers. We believe he has much to contribute to make the new campaign more fun and impactful.
Payout Perspective:
The Burger King sponsorship is ironic considering Silva admitted the guilty pleasure of sneaking a Big Mac close to fights. This was due in part to the fact that he used to work at McDonalds. Silva is reaping the endorsement dollars of being champion. Earlier this year, Silva signed a deal with Bozzano which paid him a reported $100,000. We do not have any dollar amount on the the Burger King sponsorship yet but the fact that Silva is attracting a mainstream sponsor shows the amount of popularity he has in his native Brazil.
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