MMA Junkie reports that Jon Jones’ pre-UFC 128 special, “In the Moment” garnered 555,000 viewers. Jones’ half-hour feature outscored the regular countdown show which drew 406,000 viewers. The success of the special may mean that “In the Moment” specials may return for future events. Payout Perspective: The strong ratings show the popularity of Jones. Even […]
Archives for March 2011
Zuffa v. Bellator/Pavia Litigation: Bellator Asserts Claim For Defamation
Zuffa v. Bellator/Pavia Litigation: Bellator Asserts Claim Against Julian Gregorio for Defamation & Some Theory of Misappropriation Based on Alleged Leak to Zuffa Following up on my coverage of Zuffa’s lawsuit against Bellator and Pavia — — a post with earlier links is here and here is my most recent post on the Court’s denial […]
406,000 watch debut of Countdown to UFC 128
MMA Junkie reports that 406,000 viewers tuned in to watch “Countdown to UFC 128” on SpikeTV this past Tuesday. The show focused on the main event featuring Mauricio “Shogun” Rua versus Jon Jones. Not to be forgotten, Urijah Faber makes his UFC debut Saturday night versus Eddie Wineland. Payout Perspective: In case you did not […]
Bellator 36 ratings up from MTV2 debut
MMA Junkie reports that Bellator 36 on MTV2 had 230,000 viewers this past Saturday with the immediate replay receiving more viewers at 241,000. Via MMA Junkie: The live airing earned a 16 percent increase from this season’s debut episode, and the immediate replay earned an astounding 90 percent increase over the previous week’s replay broadcast. […]
MMA Investors Searching for Viable Competitor, Is It Worth the Risk?
This weekend’s Zuffa-Strikeforce purchase announcement shook up the MMA landscape in such a way, that many fans, fighters, and sponsors were left in limbo as to what the future will hold for the sport and business of MMA. The announcement also created a huge void for a number 2 promotion in the market, an opportunity […]