Xyience, the official energy drink of the UFC and the UFC have teamed up for a contest where fans will have the “Ultimate Access” for UFC 129. The winner will receive round-trip airfare, hotel accommodations, access to the Fan Expo, tickets to UFC 129 and the opportunity to attend a UFC 129 after party. In addition, the winner will hang with Jon Jones and Xyience spokesmodels.
Via Xyience press release:
The Ultimate Access Sweepstakes gives mixed martial arts (MMA) fans the chance to receive VIP treatment at the UFC Fan Expo, being held at the Direct Energy Centre in Toronto, April 29 – 30, 2011. One lucky winner and a guest will receive round trip airfare and hotel accommodations and VIP passes for the UFC Fan Expo.
If that isn’t enough, the Ultimate Access Sweepstakes winner will receive VIP access to the UFC weigh-in on Friday, April 29, as well as tickets to attend UFC® 129: ST-PIERRE vs. SHIELDS at Rogers Centre on Saturday, April 30 as a guest of UFC light heavyweight Jon “Bones” Jones. After the fight, Jones and XYIENCE spokesmodels Amber Nichole and Amanda Corey will escort the winner to the official UFC 129 after party hosted by XYIENCE.
Payout Perspective:
This is a pretty attractive contest for UFC fans. It is a great form of brand activation for Xyience. It partners with the UFC for what is likely one of the biggest UFC events of the year. Not only does the winner get a chance to go to UFC 129, they will get to meet Jon Jones and Xyience spokesmodels. The use of Jones is another sign that the UFC, and sponsors like Xyience see him as the next big thing in MMA not only in the Octagon, but as a spokesperson. Yes, a loss to Bader on Saturday can put a damper on the lovefest, but its hard not to recognize his marketability.
When going to the page to enter the contest, it leads to the UFC page and offers the chance to enter the contest or go to the Xyience web site. When registering, it is required that you enter your favorite Xyience product. Thus, it gives Xyience a forum for additional research into the popularity of its products.
Overall, a good promotion and it will be interesting to see the number of entrants and how the winners enjoy the contests.
Let George St. Pierre face Anderson Silva for the UFC Middleweight Title this year. It would be the Ultimate fight of the year, if you make the two excellent fighters in to the Octogon. I like that the UFC put Mauricio “Shogun” Rua to fight Jon “Bone” Jones in UFC128 in March.
Nice to see that Xyience is ignoring potential Canadian customers and has made this contest only open to U.S. residents