Michael Lev-Ram of CNN Money writes that Tapout earned $200 million in annual revenues last year, which is 16 times greater than the company’s $12 million in revenue from 2006.
Payout Perspective:
I imagine some people will scoff at the $200 million annual revenue claim, but the figure seems probable (or at the very least in the ballpark) when you take into consideration the growth of the sport over the last few years and how Tapout has set about expanding its business.
These guys aren’t just selling t-shirts out of the trunk of their cars anymore. Sure, the UFC has provided a platform to generate awareness for the brand and promote its products. But it’s been the diversification of its product lines and the cultivation of nationwide distribution channels that’s really made the difference for Tapout.
MMA is more than a sport – it’s a lifestyle. Tapout has played a major role in fostering that lifestyle. Making its products available to all those wishing to embrace that lifestyle has proven to be the key to its success.
Kudos to Lewis, Caldwell, Katz and Kreiner for their tremendous vision and hard work. May Charles Lewis also rest in peace.
I believe the number, just look around, you will see Tapout shirts basically anywhere you go where there’s a group of people.
Agreed, nice write up Kelsey. I’ve never purchased an MMA brand T-Shirt in the 15 or so years that I’ve been a fan but if I did, it would probably be TAPOUT. They seem to be everywhere now.
I do see tapout t shirts just not everywhere I go but I do sport tapout myself and I must say mma branded t shirts suck they shrink like a mofo