• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

Winter Under Armour Campaigns Utilize St-Pierre

January 18, 2010 by Kelsey Philpott 2 Comments

The year of 2009 was pretty kind to Georges St-Pierre. The UFC Welterweight Champion successfully defended his belt on two occasions and signed ground-breaking endorsement deals with both Gatorade and Under Armour.

While he’s appeared in numerous Gatorade ads and commercials since last March, his latest endorsement deal with Under Armour is just now getting  under way with the company’s Winter advertising campaign for its Coldgear and underwear products. According to St-Pierre’s manager Shari Spencer, he’s also just filmed a commercial for the apparel maker, which will likely be included as part of a Spring campaign later this year.

Here’s a look at some of what you’re likely to see over the next few months:

Undwr_JPG_ADV_Jan_10_160x600

Filed Under: sponsorships

Reader Interactions

Comments

  1. Jemaleddin says

    January 20, 2010 at 5:43 am

    I think something is missing from this post… Hit publish too soon?

    Reply
  2. Jemaleddin says

    January 20, 2010 at 5:43 am

    Crap – it was my ad blocker. Sorry!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

Court moves Ortiz case to arbitration

Dominance responds to Motion to Compel

Pac-May II set for September

Judge hears arguments in Golden Boy TRO request

Golden Boy files Reply Brief in support of TRO

Ortiz files opposition to TRO

Archives

MMA Payout Follow

MMAPayout
Retweet on Twitter MMA Payout Retweeted

Players can’t even use their highlights for promotional material, but the government can for an illegal and pointless war?

@NFL this ain’t it

Performative art

Championship Rounds @ChampRDS

The moment UFC matchmakers found out about a fight on the White House card falling through 😬

(via @MikeBohn)

Retweet on Twitter MMA Payout Retweeted

The Stars' attorney just called the Mavericks "the Las Vegas Mavericks."

Retweet on Twitter MMA Payout Retweeted

The USA Boxing Board of Directors withdraws support of HR 4624 (Ali Revival Act) & an original letter sent on Jan. 18 to the House Committee of Education & Workforce by executive director Mike McAtee, retracting their previous stance on the matter. #Boxing

Retweet on Twitter MMA Payout Retweeted

ATTN: #SeaKraken fans…

This is your captain speaking.

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports