MMAPayout.com has learned that Episode 4 of TUF 10 earned a 2.2 household rating last night for an average viewership of 2.8 million viewers.
TUF was the highest rated television program in the nation with respect to males aged 18-34 – scoring a rating of 3.8 with 1.1 million viewers. The show also garnered a strong 2.4 amongst males 18-49.
Quarter hours as follows: 2.07, 2.21, 2.10, 2.35
Payout Perspective:
Here are the ratings throughout the first four episodes this season:
| Overall | M18-34 | M18-49 | |
| Episode 1 | 2.9 | 5.3 | 4.3 |
| Episode 2 | 2.2 | 4.2 | 3.2 |
| Episode 3 | 3.7 | 6.9 | 5.4 |
| Episode 4 | 2.2 | 3.8 | 2.4 |
The short-term implications of the ratings are solid – attention, ROI for sponsors, possible future interest in the product, etc. – but the real point of interest is the long-term concern as to whether the UFC will be able to capitalize on the show’s popularity by converting TUF viewers to PPV buyers.
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