MMAPayout.com has learned that MMA apparel maker, Dethrone, has been removed from the UFC’s banned list, and will be sponsoring UFC fighters Mike Swick and Josh Koscheck at UFC 103 and Cain Velasquez at UFC 104. Dethrone is also set to sponsor Zuffa fighters such as Jon Fitch and Jose Aldo in the future.
With all the hype surrounding UFC 100 it shouldn’t come as a surprise to anyone to hear that Dethrone was actually removed from the list prior to the UFC’s centennial. In fact the brand had a booth at the UFC 100 Expo and was allowed to sponsor the aforementioned Fitch with a “Silver Fighter” t-shirt for his fight with Paulo Thiago.
Payout Perspective:
A major point of discussion – and contention – between the UFC and various potential MMA sponsors has been the recent implementation of a so-called “sponsorship tax,” which is rumoured to be a semi-annual $100,000 payment to Zuffa for the right to sponsor fighters at Zuffa events and advertise on their person.
MMAPayout.com is now learning that a semi-annual tax or fee of $100,000 isn’t exactly accurate. The negotiations were deemed “fair,” which is to suggest that the MMA community may know far less than it thought in regards to this UFC business policy (isn’t that always the case?). We’ll have more on this matter soon.
Also interesting to note that Dethrone is sponsoring four members of the American Kickboxing Academy: Swick, Koscheck, Fitch, and Velasquez.
Leave a Reply