Did anyone else notice the curious appearance of the EA Sports: Fight Night Round 4 banner on the Octagon mat during the latest TUF Finale?
It’s really a no-brainer from EA’s perspective, because they’re trying to tap into that 18-34 year-old demo which is bound to have some cross-over appeal with boxing – especially where video games are concerned.
However, it seems quite out of character for the UFC to allow any sort of advertisement or promotion for a competitor over one of their own broadcasts. EA Sports’ Fight Night Round 4 is going to compete directly against UFC Undisputed 2009 in sales and likely also as fighting game of the year.
Surely, EA must have provided some sort of significant incentive for the UFC to agree with the ad (or maybe there’s an issue with SpikeTV that forced the UFC’s hand), but if I’m one of the boys over at THQ, I’m probably a little annoyed right now.
Interesting.
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