Bellator 191 peaked at 737,000 viewers this past Friday on Spike TV

December 20, 2017

This past Friday’s Bellator 191 delivered 571,000 viewers peaking with 737,000 according to Nielsen.  The ratings reflect adjustments for DVR ratings.

Bellator 191 featured the debuts of former UFC stars Michael McDonald and Valerie Letourneau.  The event saw an increase in ratings over the last couple events with a live plus same day rating of 511,000 viewers per Nielsen.

Payout Perspective:

It’s a modest increase in viewership this past Friday night but the event from England produced a higher rating than the past 3 telecasts.  The peak viewership is the highest since Bellator 187.

Bellator 191 draws 511,000 viewers on Spike TV

December 18, 2017

Bellator 191 drew 511,000 viewers on Spike TV Friday night per Nielsen via ShowBuzz Daily.  The event featured the debuts of former UFC fighters Michael McDonald and Valerie Letourneau.

McDonald’s debut at bantamweight saw him defeat Peter Ligier in the main event.  The event drew 0.15 in the A18-49 demo according to ShowBuzz.

The ratings reflect the first uptick in three events and a substantial increase from Bellator 190’s 394,000 viewers.

Payout Perspective:

The debuts of McDonald and Letourneau may have aided the ratings this week for Bellator as it was slumping of late.  We will see if McDonald’s statute as a former UFC bantamweight help his appeal in Bellator.

Bellator 190 draws 394,000 on a busy Saturday night of televised combat sports

December 13, 2017

Bellator 190 from Florence, Italy drew the lowest-rating of the promotion’s time on Spike TV with only 394,000 viewers on Saturday night.

There was stiff competition Saturday night with a UFC Fight Night and ESPN showing Top Rank’s card of Vasiliy Lomachenko taking on Guiellermo Rigondeaux.  In addition, there was another boxing card on HBO.

Bellator 190 featured Rafael Carvalho taking on Alessio Sakara.  Carvalho defeated Sakara to retain his middleweight title.

Per Nielsen, via ShowBuzz Daily, the event drew 0.12 in the A18-49 demo.

Payout Perspective:

The lower ratings had to be expected with an overseas card on a night Bellator usually is not on against three other televised combat sports events.  The 394,000 is an all-time low and lowers the 2017 average to 619,000.  Last year’s average was 678,000 viewers.  It was the third straight event with ratings lower than the previous event.

Bellator 189 draws 439,000 viewers on Spike

December 4, 2017

Bellator 189 drew 439,000 viewers on Spike TV Friday night per Nielsen via ShowBuzz Daily.

The event featured Julia Budd defending her Featherweight championship against Arlene Blencowe.  It was Budd’s first title defense as she defeated Blencowe for the second time.

The event took place in Thackerville, Oklahoma.

Payout Perspective:

The UFC edged out Bellator on Friday night with its TUF Finale.  Bellator ratings were down slightly from last week’s event in Israel.  The event did not draw as much interest as the UFC which might be due in part to the TUF season and the lack of promotion for the Bellator event.  This is the 6th event this year which has drawn less than 500,000 viewers.

 

Bellator 188 draws 444,000 on Spike TV

November 21, 2017

Bellator 188 drew 444,000 viewers on Spike TV Friday according to Nielsen via ShowBuzz Daily.  The event was tape-delayed as it took place in Israel.

In the main event of the card. Jeremiah Labiano defeated Noah Lahat via unanimous decision.  The card was the second straight week of international cards on tape delay.

Payout Perspective:

It’s the lowest-rated card since last month’s Bellator 184 from Oklahoma.  The tape-delay and lack of interest contributed to the low viewership for this card.  It was one for the hardcore fans on Friday night.

Bellator 187 peaks with 1 million viewers during McGregor run in

November 15, 2017

According to Nielsen, the Conor McGregor interruption this past Friday at Bellator 187 drew 1 million viewers on SpikeTV in the quarter hour that the event occurred.

As you recall, McGregor charged the cage after his teammate’s first round KO.  McGregor then proceeded to go after referee Marc Goddard.  The event occurred in the first quarter hour of the Bellator tape-delayed telecast on Spike TV.  The news on social media spread and many tuned in to watch the antics.

In comparison, Bellator 186 peaked at 800,000 viewers during Phil Davis’ fight.

Overall, Bellator 187 drew 621,000 viewers in DVR +3 ratings.

Payout Perspective:

The 1 million viewers is a peak threshold not seen by Bellator on Spike TV since Bellator 175 this past spring.  It says something that McGregor’s appearance was the likely reason many tuned in considering the peak was in the first quarter hour and most telecast peak as the event progresses.

With McGregor cameo, Bellator 187 draws 575,000

November 13, 2017

Bellator 187 drew 575,000 viewers on Spike TV Friday night.  The event was highlighted, or marred based on what you think, with Conor McGregor storming the cage and confronting referee Mark Goddard.

The ratings are up slightly from last week’s Bellator 186 from the campus of Penn State.  Bellator 187 was taped delay from Dublin, Ireland.  McGregor had come to the cage to celebrate with his teammate Charlie Ward after a first round KO.  The fireworks occurred less than 15 minutes into the Bellator telecast.

Payout Perspective:

I think that there are some that tuned in just to see how the McGregor incident played out instead of the highlights on social media.  I would have expected a bigger bump but since this was tape delayed, many already saw as much as they wanted of McGregor.

Bellator 186 draws 508,000 viewers on SpikeTV

November 6, 2017

Bellator 186 drew 508,000 viewers on SpikeTV Friday night according to Nielsen via ShowBuzz Daily.

According to ShowBuzz, it drew 0.18 viewers in the A18-49 demo.  The event, which aired from the campus of Penn St. featured former Nittany Lions Ed Ruth and Phil Davis.  It was headlined by Ryan Bader’s title defense against Linton Vassell.

Payout Perspective:

The ratings are slightly better than the last two and the event may have been caught up behind the hype for the UFC New York card.  Bellator put on a good event and strategically placed it in an arena which would support a couple of its fighters.  Notably, Ed Ruth’s return to University Park was a success with a huge KO over Chris Dempsey.  It’s possible that he could be making his way to a fighter the organization can build into a star.

Bellator 185 draws 476,000 viewers

October 23, 2017

Bellator 185 drew 476,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The event featured the debut of former UFC middleweight Gegard Mousasi as he defeated Alexander Shlemenko.

Payout Perspective:

The ratings are a modest boost from the last Bellator show but you would have expected a little more considering the debut of Mousasi.  But, the MLB game between the Yankees and Astros on FS1 which drew over 8.2 million viewers probably had something to do with it.

Bellator 184 draws 437,000 viewers on SpikeTV

October 9, 2017

Bellator 184 drew 437,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The ratings are the lowest for 2017 on Spike TV.

According to Nielsen, the telecast drew 0.16 in the A18-49 demo.

The event was headlined by Darrion Caldwell taking the bantamweight title away from Eduardo Dantas.

Payout Perspective:

In all honesty, I forgot that this event was on this past Friday.  Whether it was my oversight or the lack of marketing for this card, there was not much made about the card despite a title fight.  Bellator’s telecast was followed by Bellator Kickboxing which drew only 250,000 viewers.  Not the best of night’s for combat sports on Spike TV.

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