March 8, 2017
Bellator 174 this past Friday on Spike TV drew 755,000 viewers and peaked at 1.1 million viewers according to Nielsen. The ratings reflect the adjust DVR+3 ratings.
The overnight rating drew 686,000 viewers and 255,000 in the adult 18-49 demo per Sports TV Ratings. The event featured the inaugural women’s featherweight title bout as Julia Budd defeated Marloes Coenen. Budd is now champion and Coenen, a women’s MMA pioneer, decided to retire after the fight.
Not big numbers here as the card did not have any big names. However, to get the peak over 1 million viewers is still a testament to the fact that Bellator continues to garner a core audience.
March 2, 2017
Bellator 173 this past Friday night drew 618,000 viewers in DVR +3 ratings. The main event peaked at 856,000 viewers.
The adjusted viewership ratings are a vast decline from the past 3 Bellator offerings this year. Then again, there was not much on this past Friday unless you were a hardcore Bellator fan.
|Overnight||A18-49||Peak||DVR + 3|
February 28, 2017
Bellator 173 on Friday night on Spike TV drew 557,000 viewers per Sports TV Ratings. The event also drew 237,000 viewers in the A18-49 demo.
The event featured Liam McGeary and Brett McDermott with McGeary taking the decision in the light heavyweight matchup. The event took place in Belfast, Northern Island.
The rating is the lowest since Bellator 168.
It wasn’t the best event and did not receive a back-to-back week boost from last week’s Bellator event. The Bellator viewer average for 2017 sits at 865,000 viewers.
February 23, 2017
Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen. The event peaked at 1.2 million viewers.
This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.
|Overnight||A18-49||Peak||DVR + 3|
February 22, 2017
Bellator MMA drew 807,000 viewers on Saturday night on Spike TV per Sports TV Ratings. The event also drew 407,000 in the adult 18-49 demo.
The main event was to be Matt Mitrione and Fedor Emelianenko but that fell through just hours before the show was to start. The event went on with Josh Thomson taking on Patricky Freire in the main event. Pitbull stopped Thomson in the second round in his home town.
Certainly, you have to think that Bellator expected more from this event but with the late cancellation and no Fedor, 807,000 viewers seems pretty good. It went up against NBA All-Star Saturday night on TNT which drew over 5.6 million viewers as well as Showtime Boxing during a free preview weekend.
February 8, 2017
The Hollywood Reporter reports that Spike TV will be rebranded as the Paramount Network. A formal announcement will happen on Thursday during Viacom’s quarterly earnings call.
Kevin Kay, the SpikeTV head is expected to stay on with the rebranding according to the report.
Rebranding could begin as early as 2018.
The network’s target demo has been young males. The UFC started on Spike before it signed its television deal with Fox. It was the birthplace for The Ultimate Fighter. It currently airs Bellator MMA programming.
It’s not known whether the rebranding will mean a refocus on programming. But, whenever there are rebranding efforts, there’s a likelihood that it means that there will be changes to make the network more attractive to a greater group of people. With more cord cutters and alternative means of viewing programs, network executives are attempting to change with the new normal.
February 1, 2017
Bellator 171 this past Friday drew 795,000 viewers and peaked at 1.1 million during the Rickels-Derrow fight per Nielsen.
The event was ranked #3 overall in all of cable live sports programming.
The DVR+3 number increases the overnight rating of 720,000 reported two days ago. The increase is on par with Bellator events.
January 30, 2017
Bellator 171 drew 720,000 viewers on Spike TV Friday night per Sports TV Ratings.
The event also drew 310,000 viewers in the adult 18-49 category.
In the main event, Chidi Njokuani defeated Melvin Guillard via unanimous decision. Also of note, David Rickels did a pretty cool Mannequin Challenge in which the fans assisted for his walkout to his fight.
Bellator 171 comes one week after the big tentpole event of Bellator 170 which drew an average of 1.374M viewers.
It was a pretty good viewership rating for this event considering the level of interesting talent on the card. Previously, Spike has ran events a week after tentpole events and received similar ratings (Bellator 150 drew 733K viewers and Bellator 139 drew 764K viewers). The moral here may be to strike upon Bellator programming after a big event to keep the momentum going.
January 26, 2017
Bellator 170 drew 2.2 million viewers for the main event between Tito Ortiz and Chael Sonnen on Spike TV on Saturday night.
The Paul Daley-Brennan Ward fight drew 2 million viewers as well. The entire 3 hour telecast drew 1.5 million viewers in adjusted DVR+3 ratings.
Notable DVR+3 main events for Bellator on Spike TV:
Rampage Jackson-Satoshi Ishii at Dynamite 2 (June 2016): 1,040,000 viewers (entire fight)
Kimbo Slice-Dada 5000 at Bellator 149 (February 2016): 2.9 million viewers
Liam McGeary-Tito Ortiz at Dynamite 1 (September 2015): 891,000 viewers
Kimbo Slice-Ken Shamrock at Bellator 138 (June 2015): 2.8 million viewers
Tito Ortiz-Stephan Bonnar at Bellator 131 (November 2014): 2 million viewers
January 24, 2017
Bellator 170 drew 1.374 million viewers on Saturday night on Spike TV per Sports TV Ratings. It peaked at 1.85 million viewers during the Chael Sonnen-Tito Ortiz fight per Spike TV.
Sports TV Ratings notes that it drew 703,000 in the A18-49 demo.
Spike TV notes that the co-main event between Paul Daley and Brennan Ward drew 1.7 million viewers. The 3-hour broadcast ranked first in cable with men 18-49 in the timeslot.
The event drew less than Bellator 149’s average of 1,964,000 viewers but 170 was the highest-rated event on Spike since last February’s event. The event shows the drawing power of the elder MMA fighters. Certainly, the promos for the fight between Sonnen and Ortiz helped promote the event and drew 1.85 million for their fight. The peak viewership for the main event was slightly more than the 1.8 million that tuned in for Tito versus Stephan Bonnar in November 2014.