Bellator 182 peaks at 825,000 viewers

August 30, 2017

Bellator 182 on Spike TV Friday night drew 481,000 in the overnight ratings and increased to 565,000 in the DVR +3 adjusted viewership.

The peak viewership for the Friday night live event was 825,000 viewers during the main event.  The live telecast featured Andrey Koreshkov defeating Chidi Njokuani via TKO.

Payout Perspective:

With the hype from the Mayweather-McGregor fight going on during this live event, some may have overlooked this card.  The 481,000 was the lowest mark since Bellator 176 in April.

Replay of Bellator’s second PPV draws 600K on SpikeTV

August 2, 2017

A replay of Bellator: NYC on Spike TV drew 539,000 viewers per Nielsen.  The PPV in late June increased to 600,000 viewers and peaked at 934,000 in DVR +3 adjusted ratings.

Bellator: NYC featured Chael Sonnen-Wanderlei Silva in the main event.  It also featured the return of Fedor against Matt Mitrione.  The 150-minute re-air drew 0.18 in the A18-49 demo.

Payout Perspective:

I thought that this was airing Saturday night to oppose UFC 214, but it made sense to air Friday night.  The ratings are similar to a Bellator live event on Friday night.

Bellator 181 draws 514,000 viewers on Spike TV Friday night

July 17, 2017

Bellator MMA Live 181 drew 514,000 viewers on Spike TV Friday night according to Nielsen via ShowBuzz Daily.

The event drew 0.17 in the A18-49 demo.

The ratings are the lowest since Bellator’s Saturday afternoon event in April which drew 438,000 viewers. Notwithstanding, it was the lowest rating this year for a Friday or Saturday night card.

The event featured Derek Campos and Brandon Girtz in an entertaining fight. Campos defeated Girtz after the ringside doctors determined that Girtz could no longer fight due to a deep gash in his forehead.

Payout Perspective:

Perhaps a lack of relevant fighters on this card contributed to the low ratings.  Only hardcore Bellator fighters would have known about this event.  With that being said, it was an entertaining night of fights.

 

The Ratings Buffet for the week ending June 30th

June 30, 2017

Welcome to another week of The Ratings Buffet.  We have been a little late with posting this week.  Note the TUF Episode rating is down from last week but up from TUF 24’s Episode 11.

Saturday

Bellator 180 on Spike TV 8:00-10:00pm ET:  758,000 viewers

Bellator 180 on CMT:  143,000 viewers

HBO Boxing Replay Ward/Kovalev2 at 10:00pm ET 752,000 viewers/316 viewers in the A18-49 demo

Sunday

UFC Fight Night 112 Prelims on FS2 at7:00pm ET: 319,000 viewers/157,000 in the A18-49 demo

UFC Fight Night Main Card on FS1 at 9:00pm ET:  819,000 viewers/427,000 in the A18-49 demo

Monday

WWE Monday Night Raw on USA

8:00pmET 2.887 million viewers

9:00pm ET 3.092 million viewers

10:00pm ET 2.951 million viewers

Tuesday

WWE Smackdown on USA at 8:00-10:00pm ET 2.603 million viewers #1 in cable for Tuesday night.

UFC Fight Flashback on FS1 at 8:00-8:30pm ET: 130,000 viewers

Wednesday

TUF 25 Episode 11 at 10:00pm ET 369,000 viewers

TUF Talk on FS1 at 11:00pm ET 121,000 viewers

Lucha Underground on ElRey 8:00pm ET 112,000 and immediate replay at 9:00pm ET drew 77,000 viewers

Thursday

Impact Wresting on Pop at 8:00pm: 268,000 viewers

UPDATED: 6/27 Bellator-Spike announce a ratings number for Bellator 180 over two networks

June 26, 2017

MMA Fighting reports that Bellator 180 Saturday drew 901,000 viewers across two networks: Spike TV and CMT.  The event aired prior to Bellator: NYC, the company second-ever PPV.  According to Nielsen Spike TV drew 758,000 viewers and another 143,000 viewers on CMT. 

Here’s a question:  How many of those 143,000 viewers were converted to buy the PPV?

The televised event featured Phil Davis and Ryan Bader in the main event of Bellator 180.  The main event peaked at 1.1 million over the two networks.  Yes, I do not know what that means either.  According to the MMA Fighting report written by Dave Meltzer, the company sent out the information via press release.

The article notes that Bellator was trending on twitter and received 200,000 google searches Saturday night.

Payout Perspective:

I have been traveling so I’m not sure if MMA Payout received the release.  Usually when there is big news regarding ratings I am not on the “preferred” media list to receive this info.  I guess that this is news except why did Viacom show this across two networks and then report the ratings as one?  We all know for folks that are interested in ratings, you will be looking at one rating and not whether it was aired on two networks.  So to report the 901K number seems a little weird since a rating for each network cannot be provided in the press release.  If you were to just look at the headline, you’d think that the 901K was on one network and think it was good.  We’ll see once all the info comes out.

The Ratings Buffet for the week ending June 23rd

June 23, 2017

Welcome to another week of The Ratings Buffet.

Saturday

Golden Boy Boxing on ESPN2 11:00pm-1:00am ET: 232,000 viewers

Monday

Raw on USA

WWE Raw 9:00pm ET: 3.201 million viewers; 1.09 rating A18-49

WWE Raw 10:00pm ET: 3.029 million viewers; 1.07 rating A18-49

WWE Raw 8:00pm ET: 3.075 million viewers; 1.05 rating A18-49

Bellator: Fedor Returns on Spike TV 11:00pm 11:30pm ET: 226,000 viewers; 0.07 rating A18-49

Tuesday

USA: WWE Smackdown 8:00pm-10pm ET: 2.597 million viewers; 0.85 rating A18-49

Wednesday

FS1:  TUF 25 10:00pm-11:00pm ET: 456,000 viewers; 0.20 rating A18-49

FS1:  TUF Talk 11:00pm-11:30pm ET: 134,000 viewers; 0.06 rating A18-49

El Rey: Lucha Underground:  111,000 viewers; 0.02 rating A18-49/52,000; 0.02 rating

Thursday

Impact Wresting on Pop TV: 8:00pm-10:pm ET: 342,000 viewers; 0.10 rating A18-49

Updated viewership ratings for Bellator 179

May 26, 2017

Last Friday’s Bellator 179 drew 659,000 viewers in overall adjusted ratings for those that watched via DVR.  In addition, the main event featuring the Bellator Debut of Rory MacDonald peaked at 955,000 viewers.

The overall main event between MacDonald and Paul Daley drew 877,000 viewers.  On Monday, Nielsen reported the event drew an overnight (Live + SD) rating of 607,000 viewers.

The event was tape-delayed from London.

Payout Perspective:

The tape-delayed event did well in viewership at nearing 1 million viewers for MacDonald’s debut is good news for the promotion.  For MacDonald, it means a new career in a new promotion.  With a reported raise from the Viacom-owned company, the change seems like the best move for The Red King.

Tape-delayed Bellator 179 draws 607,000 viewers

May 22, 2017

Bellator 179 on Friday night scored 607,000 viewers on a tape delayed event from the UK on Spike TV.  The event featured Rory McDonald’s debut in Bellator and he earned the win over Paul Daley via submission.

ShowBuzz Daily reports that it drew 0.24 in the A18-49 demo.  The show aired Friday night starting at 9pm ET.

The event was slightly less than last month’s live event and better than the two previous events.

Payout Perspective:

This event could have done much better than 607,000 viewers but the ratings are on par with other Bellator live events.  So the question is whether Spike TV would be willing to uproot its normal programming to air an event on a Friday afternoon instead of Friday evening.  Obviously, it was not willing to do it.  One would think that if they did show it live, they would be a need to replay it later that night for those that missed it.  But, at a time when everything is live, it’s somewhat odd to have an event on via tape delay (unless of course it’s the Masters).

Bellator 178 peaked with over 1M viewers

April 26, 2017

Bellator 178 this past Friday drew 733,000 viewers in DVR+3 ratings per Nielsen.  The main event between Patricio Friere and Daniel Strauss scored 933,000 viewers on Spike TV.

The peak viewership for the event was 1,033,000 viewers.

The ratings improved over the overnight and same day rating of 674,000 viewers.

Payout Perspective:

Not bad numbers for Bellator considering the jump in viewers for the people tuned in for the main event.  Notably, the event ended early so the ratings for the main event reflect the fact that there was likely an increase in viewership as the telecast went on as opposed to people jumping in in the last quarter hour.

Bellator 178 draws 674,000 viewers

April 25, 2017

Bellator 178 on Spike TV Friday night drew 674,000 viewers per Show Buzz Daily.  The event featured another return match between Patricio Freire and Daniel Strauss.

The event drew 674,000 viewers in overnight and SD viewership.  It drew 0.24 in the A18-49 demo.

It brings the 2017 average to 737,000 viewers.  But, if you take away Bellator 170 (which drew over 1.3M viewers) the average goes down to 667,000 viewers.

Payout Perspective:

We will have more on the peak viewership and DVR ratings for this on Wednesday.  The event ended early as Freire stopped Strauss early in an entertaining matchup.  The viewership did improve over the past two Bellator events which were both held overseas.

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