April 18, 2017
Bellator 177 Friday on Spike TV drew 577,000 per Sports TV Ratings. The event, from Budapest, Hungary featured Eduardo Dantas as he defeated Leandro Higo.
Per Sports TV Ratings it drew 213,000 viewers in the adult 18-49 demo from 9:00-11:12pm ET on Friday night.
|Event||Overnight Rating on Spike TV|
It was another overseas event with not a lot of known fighters for the casual fan. Yet, it did well on Good Friday as it was third in live sports programming for the night to the NHL Playoffs on NBC Sports Network and USA. Of course, this was without the NBA to compete with as the playoffs did not start until Saturday.
April 12, 2017
ESPN reports that Spike TV will no longer air Premier Boxing Champions on Spike TV which ends a two-year partnership to air PBC on Spike TV.
In March 2015, Spike TV launched “Friday Night Lights Out” with Glory Kickboxing, Bellator MMA and PBC with Haymon’s company as the big add to the network. According to Spike TV, a third-year option was negotiated was not included in the final contract.
Notably, Spike TV was not happy with the quality of PBC cards aired on Spike TV and the network wanted to commit to Bellator MMA.
The last PBC on Spike TV card aired this past January. The network stated that it is willing to revisit PBC and/or a boxing event but it looks like its combat sports programming will be limited to Bellator MMA.
It’s interesting that Spike was frank about the quality of PBC cards. Most of PBC cable cards are now airing on FS1. The best PBC on Spike TV did on the network was its March 2015 debut when it drew 869,000 viewers. The ratings have struggled to grasp a consistent audience with its events on Spike TV. The network, which ended its relationship with Glory, now seems to be making a concentrated effort into Bellator MMA. Will this equate into a push for bigger ratings and more sponsors? We shall see.
April 5, 2017
Bellator 175 on Friday night drew 1.4 million viewers for the main event featuring King Mo Lawal and Rampage Jackson according to a Spike TV release. The main event peaked at 1.6 million viewers.
According to Sports TV Ratings, the overall event drew 907,000 viewers. The DVR +3 ratings drew 1 million viewers and a 0.9 rating with Men 18-49.
Per the Spike TV release, Bellator programming on Spike TV is averaging 993,000 viewers which is a 26% increase over 2016.
The ratings are better than I had expected. 1.4 million for King Mo-Rampage is very good considering the lack of any spark for this event. It does show that Rampage is still an interesting fighter despite being on the other side of his career. Will he continue it in the UFC?
April 4, 2017
Bellator 175 drew 907,000 viewers on Spike TV Friday night per Sports TV Ratings. The main event featuring Rampage Jackson taking on King Mo Lawal in a rematch of their 2014 fight drew 1.2 million viewers.
The event took place at the Allstate Arena in Rosemont, Illinois.
Bellator MMA Live Ratings for 2017 (Live + SD)
Bellator 170: 1,374,000 viewers *tentpole
Bellator 171: 720,000
Bellator 172: 807,000 *Mitrione-Fedor cancelled
Bellator 173: 557,000
Bellator 174: 755,000
Bellator 175: 907,000
Rampage-King Mo did not seem to evoke the spark you would anticipate however according to Nielsen, the main event drew 1.2 million viewers. While 907,000 viewers is a nice bump from the general Bellator events,
it may show that Jackson is no longer the draw that Bellator would hope it shows that Jackson can still draw. Likely not helpful that in an ESPN interview hyping the fight he stated he regrets ever starting MMA. But, based on the information coming in about the ratings, his comments may not have mattered. MMA Payout will have more on the ratings tomorrow.
March 8, 2017
Bellator 174 this past Friday on Spike TV drew 755,000 viewers and peaked at 1.1 million viewers according to Nielsen. The ratings reflect the adjust DVR+3 ratings.
The overnight rating drew 686,000 viewers and 255,000 in the adult 18-49 demo per Sports TV Ratings. The event featured the inaugural women’s featherweight title bout as Julia Budd defeated Marloes Coenen. Budd is now champion and Coenen, a women’s MMA pioneer, decided to retire after the fight.
Not big numbers here as the card did not have any big names. However, to get the peak over 1 million viewers is still a testament to the fact that Bellator continues to garner a core audience.
March 2, 2017
Bellator 173 this past Friday night drew 618,000 viewers in DVR +3 ratings. The main event peaked at 856,000 viewers.
The adjusted viewership ratings are a vast decline from the past 3 Bellator offerings this year. Then again, there was not much on this past Friday unless you were a hardcore Bellator fan.
|Overnight||A18-49||Peak||DVR + 3|
February 28, 2017
Bellator 173 on Friday night on Spike TV drew 557,000 viewers per Sports TV Ratings. The event also drew 237,000 viewers in the A18-49 demo.
The event featured Liam McGeary and Brett McDermott with McGeary taking the decision in the light heavyweight matchup. The event took place in Belfast, Northern Island.
The rating is the lowest since Bellator 168.
It wasn’t the best event and did not receive a back-to-back week boost from last week’s Bellator event. The Bellator viewer average for 2017 sits at 865,000 viewers.
February 23, 2017
Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen. The event peaked at 1.2 million viewers.
This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.
|Overnight||A18-49||Peak||DVR + 3|
February 22, 2017
Bellator MMA drew 807,000 viewers on Saturday night on Spike TV per Sports TV Ratings. The event also drew 407,000 in the adult 18-49 demo.
The main event was to be Matt Mitrione and Fedor Emelianenko but that fell through just hours before the show was to start. The event went on with Josh Thomson taking on Patricky Freire in the main event. Pitbull stopped Thomson in the second round in his home town.
Certainly, you have to think that Bellator expected more from this event but with the late cancellation and no Fedor, 807,000 viewers seems pretty good. It went up against NBA All-Star Saturday night on TNT which drew over 5.6 million viewers as well as Showtime Boxing during a free preview weekend.
February 8, 2017
The Hollywood Reporter reports that Spike TV will be rebranded as the Paramount Network. A formal announcement will happen on Thursday during Viacom’s quarterly earnings call.
Kevin Kay, the SpikeTV head is expected to stay on with the rebranding according to the report.
Rebranding could begin as early as 2018.
The network’s target demo has been young males. The UFC started on Spike before it signed its television deal with Fox. It was the birthplace for The Ultimate Fighter. It currently airs Bellator MMA programming.
It’s not known whether the rebranding will mean a refocus on programming. But, whenever there are rebranding efforts, there’s a likelihood that it means that there will be changes to make the network more attractive to a greater group of people. With more cord cutters and alternative means of viewing programs, network executives are attempting to change with the new normal.