[UPDATED with CA ratings] Bellator MMA draws just 242K on Paramount Network

April 16, 2018

Bellator MMA drew just 242,000 viewers on The Paramount Network Friday night per Nielsen via ShowBuzz Daily.  The simulcast on CMT drew an additional 161,000.

In the main event, Michael Chandler defeated Brandon Girtz in the first round via technical submission with an arm triangle choke after Girtz was put to sleep with the submission.  On The Paramount Network, it drew 0.09 in the A18-49 demo.  On CMT, it drew 0.07 in the A18-49 demo.

Notably, Combate Americas ran an event later that night on Univision and drew 181,000 viewers.  It did 0.10 in the A18-49 demo.

UPDATED 4/17/18:  According to Nielson, Combate Americas on Friday, according to Nielsen, ratings for the live simulcast was 583,000 P2+ viewers, and 296,000 viewers in the 18-49 year old category.

Payout Perspective:

These ratings have to be disappointing for Bellator as it sinks to another ratings low.  Prior to this week, last Friday’s event featuring Benson Henderson drew 420,000 viewers.  This week saw almost half those viewers return on Paramount.  The CMT viewership combined brings the total viewership to just 423,000 viewers.  Combate Americas on the Univision Network drew just 181,000 viewers but with less expectations.  Moreover, it drew more in the younger demo than either showing of Bellator on either network.  Granted, the CA was on later in the evening than Bellator, but the ratings for the promotion are not going in the right direction.

Bellator 196 draws 420,000 viewers on Paramount

April 11, 2018

Bellator 196 drew 420,000 viewers on the Paramount Network Friday night.  The event featured Benson Henderson taking on Robert Huerta in Budapest, Hungary.

This past Friday’s event was the fourth one this year under 500,000 viewers with just one event over 500,000.  The event drew 0.14 in the A18-49 demo per ShowBuzz Daily.

Payout Perspective

The ratings have to be a concern this year even though we are in April.  At this point, Bellator is averaging just 520,000 viewers per live telecast which is the lowest since 2014.  This past Friday’s event featured a former UFC Champion and drew the lowest viewership of the year.  While international events seem to draw lower ratings, Henderson was thought to bring name recognition and fans to telecasts and that does not seem to be the case.

Bellator 194 draws 476,000 viewers on Paramount

February 20, 2018

Bellator MMA Live 194 on the Paramount Network drew 476,000 viewers according to Nielsen via ShowBuzz Daily.

The event featured the second fight in the Bellator MMA World Grand Prix with Matt Mitrione defeating Roy Nelson.  The telecast also featured Patricky Friere as he stopped Derek Campos in the first round.

Bellator
Event Rating DVR + 3 Peak
192 770,000 1,000,000 1,500,000
193 470,000 534,000 715,000
194 476,000

Payout Perspective:

The event did slightly better than last month’s Bellator 193 but is below of 2017’s average of 614,000 viewers.  Through just 3 events this year, the average is down to 572,000 viewers.  One would have suspected this event doing better than 476,000 viewers since it featured the Heavyweight Grand Prix.   But, it was going up against the Winter Olympics so that may have come into play.

 

 

UFC 220 Prelims draw 905,000 on FS1, Bellator 192 770,00 viewers on Paramount

January 23, 2018

The UFC 220 Prelims on FS1 drew 905,000 viewers according to Nielsen via ShowBuzz Daily.  The prelims overlapped with Bellator 192 on Paramount which drew 770,000 viewers.

UPDATED:  Bellator 192 was also on CMT network.  Thanks to a reader who pointed this out.  Based on the combined ratings Bellator 192 drew 931,000 viewers (CMT chipped in with the additional 161,000 viewers)

The UFC Prelims were highlighted by Julio Arce versus Dan Ige.  The event on FS1 drew 0.39 in the A18-49 demo.  In comparison, last year’s first PPV, UFC 208, which occurred in February drew 824,000 viewers. Bellator 192 featured Rampage Jackson and Chael Sonnen as it began the Heavyweight Grand Prix.  It also saw Rory MacDonald win the welterweight belt from Douglas Lima.  The event drew 0.32 in the A18-49 demo.

In addition, on Saturday night, the UFC Prefight Show on FS1 drew 286,000 viewers.

Payout Perspective:

Bellator 192 was the highest-rated Bellator event on Spike TV, now Paramount, since March 2017’s Bellator 175 which featured Rampage against King Mo.  Bellator 180 had a higher viewership in the aggregate but was shown on Spike and CMT.  While the event produced the best ratings in almost 10 months, it still does not come close to the initial tentpole events which drew near 1 million viewers.  Obviously, the head-to-head with the prelims and the UFC PPV hurt Bellator this time around.  For the UFC Prelims, the 905,000 is a nice rating considering the fights did not have any “named” fighter on them which bodes well for the PPV buys.

Bellator 191 peaked at 737,000 viewers this past Friday on Spike TV

December 20, 2017

This past Friday’s Bellator 191 delivered 571,000 viewers peaking with 737,000 according to Nielsen.  The ratings reflect adjustments for DVR ratings.

Bellator 191 featured the debuts of former UFC stars Michael McDonald and Valerie Letourneau.  The event saw an increase in ratings over the last couple events with a live plus same day rating of 511,000 viewers per Nielsen.

Payout Perspective:

It’s a modest increase in viewership this past Friday night but the event from England produced a higher rating than the past 3 telecasts.  The peak viewership is the highest since Bellator 187.

Bellator 191 draws 511,000 viewers on Spike TV

December 18, 2017

Bellator 191 drew 511,000 viewers on Spike TV Friday night per Nielsen via ShowBuzz Daily.  The event featured the debuts of former UFC fighters Michael McDonald and Valerie Letourneau.

McDonald’s debut at bantamweight saw him defeat Peter Ligier in the main event.  The event drew 0.15 in the A18-49 demo according to ShowBuzz.

The ratings reflect the first uptick in three events and a substantial increase from Bellator 190’s 394,000 viewers.

Payout Perspective:

The debuts of McDonald and Letourneau may have aided the ratings this week for Bellator as it was slumping of late.  We will see if McDonald’s statute as a former UFC bantamweight help his appeal in Bellator.

Bellator 190 draws 394,000 on a busy Saturday night of televised combat sports

December 13, 2017

Bellator 190 from Florence, Italy drew the lowest-rating of the promotion’s time on Spike TV with only 394,000 viewers on Saturday night.

There was stiff competition Saturday night with a UFC Fight Night and ESPN showing Top Rank’s card of Vasiliy Lomachenko taking on Guiellermo Rigondeaux.  In addition, there was another boxing card on HBO.

Bellator 190 featured Rafael Carvalho taking on Alessio Sakara.  Carvalho defeated Sakara to retain his middleweight title.

Per Nielsen, via ShowBuzz Daily, the event drew 0.12 in the A18-49 demo.

Payout Perspective:

The lower ratings had to be expected with an overseas card on a night Bellator usually is not on against three other televised combat sports events.  The 394,000 is an all-time low and lowers the 2017 average to 619,000.  Last year’s average was 678,000 viewers.  It was the third straight event with ratings lower than the previous event.

Bellator 189 draws 439,000 viewers on Spike

December 4, 2017

Bellator 189 drew 439,000 viewers on Spike TV Friday night per Nielsen via ShowBuzz Daily.

The event featured Julia Budd defending her Featherweight championship against Arlene Blencowe.  It was Budd’s first title defense as she defeated Blencowe for the second time.

The event took place in Thackerville, Oklahoma.

Payout Perspective:

The UFC edged out Bellator on Friday night with its TUF Finale.  Bellator ratings were down slightly from last week’s event in Israel.  The event did not draw as much interest as the UFC which might be due in part to the TUF season and the lack of promotion for the Bellator event.  This is the 6th event this year which has drawn less than 500,000 viewers.

 

Bellator 188 draws 444,000 on Spike TV

November 21, 2017

Bellator 188 drew 444,000 viewers on Spike TV Friday according to Nielsen via ShowBuzz Daily.  The event was tape-delayed as it took place in Israel.

In the main event of the card. Jeremiah Labiano defeated Noah Lahat via unanimous decision.  The card was the second straight week of international cards on tape delay.

Payout Perspective:

It’s the lowest-rated card since last month’s Bellator 184 from Oklahoma.  The tape-delay and lack of interest contributed to the low viewership for this card.  It was one for the hardcore fans on Friday night.

Bellator 187 peaks with 1 million viewers during McGregor run in

November 15, 2017

According to Nielsen, the Conor McGregor interruption this past Friday at Bellator 187 drew 1 million viewers on SpikeTV in the quarter hour that the event occurred.

As you recall, McGregor charged the cage after his teammate’s first round KO.  McGregor then proceeded to go after referee Marc Goddard.  The event occurred in the first quarter hour of the Bellator tape-delayed telecast on Spike TV.  The news on social media spread and many tuned in to watch the antics.

In comparison, Bellator 186 peaked at 800,000 viewers during Phil Davis’ fight.

Overall, Bellator 187 drew 621,000 viewers in DVR +3 ratings.

Payout Perspective:

The 1 million viewers is a peak threshold not seen by Bellator on Spike TV since Bellator 175 this past spring.  It says something that McGregor’s appearance was the likely reason many tuned in considering the peak was in the first quarter hour and most telecast peak as the event progresses.

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