Bellator MMA drew just 242,000 viewers on The Paramount Network Friday night per Nielsen via ShowBuzz Daily. The simulcast on CMT drew an additional 161,000.
In the main event, Michael Chandler defeated Brandon Girtz in the first round via technical submission with an arm triangle choke after Girtz was put to sleep with the submission. On The Paramount Network, it drew 0.09 in the A18-49 demo. On CMT, it drew 0.07 in the A18-49 demo.
Notably, Combate Americas ran an event later that night on Univision and drew 181,000 viewers. It did 0.10 in the A18-49 demo.
UPDATED 4/17/18: According to Nielson, Combate Americas on Friday, according to Nielsen, ratings for the live simulcast was 583,000 P2+ viewers, and 296,000 viewers in the 18-49 year old category.
Payout Perspective:
These ratings have to be disappointing for Bellator as it sinks to another ratings low. Prior to this week, last Friday’s event featuring Benson Henderson drew 420,000 viewers. This week saw almost half those viewers return on Paramount. The CMT viewership combined brings the total viewership to just 423,000 viewers. Combate Americas on the Univision Network drew just 181,000 viewers but with less expectations. Moreover, it drew more in the younger demo than either showing of Bellator on either network. Granted, the CA was on later in the evening than Bellator, but the ratings for the promotion are not going in the right direction.
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