Top Rank Boxing on ESPN draws 1.487M viewers Saturday night

November 14, 2017

Top Rank Boxing on ESPN Saturday night drew 1.487 million viewers according to Nielsen via ShowBuzz Daily.

The main event saw Jose Ramirez defeat Mike Reed in a junior welterweight matchup.  The victory keeps Ramirez in line for a shot at the title vacated by Terrence Crawford.  In addition, Artur Beterbiev beat down Enrico Koelling to win the vacant IBF World Light Heavyweight title and remains undefeated.

Surprisingly, the ratings rank 2nd behind the Manny Pacquiao-Jeff Horn fight for Top Rank Boxing on ESPN.  The event’s lead-in was the Alabama-Mississippi State game which drew over 7 million viewers.

Headliners for Top Rank on ESPN since July 2016 and the telecast overall rating:

7/1/17:  Pacquiao-Horn – 2.812 million

8/19/17:  Crawford-Indongo – 965,000

8/05/17:  Lomachenko-Marriaga – 728,000

9/23/17:  Valdez-Servania – 706,000

Payout Perspective:

The ratings are a success for Top Rank as the fighters on the card are not really known to the casual boxing fan.  Still, the placement on ESPN after a big college football game likely aided the ratings in this case.  It is hard to think that this telecast did far much better than one with Terrence Crawford or Vasyl Lomachenko on it.

Ratings Buffet for week ending September 29th

October 2, 2017

The Ratings Buffet for the week ending September 29th.

Friday

ESPN:  Top Rank Boxing 11:42pm-1:22 am ET : 706,000 viewers, 0.25 A18-49

ESPN 2:  Top Rank Boxing 11:29pm-11:42 pm ET: 455,000 viewers, 0.17 A18-49

FXX: UFC Fight Night Prelims 7:00pm-8:00pm ET: 139,000 viewers, 0.06 A18-49

FXX:  UFC Fight Night Prelims 8:00pm-10:00pm ET:  416,000 viewers, 0.15 A18-49

FXX:  UFC Fight Night Main Card 10:00pm-1:00am ET:  502,000 viewers, 0.20 A18-49

FXX:  UFC Fight Night Post-Show:  1:00am-2:00am ET:  158,000 viewers, 0.07 A18-49

Saturday

Spike TV:  Bellator 183: 598,000 viewers, 646,000 DVR+3, peak 966,000 viewers,

Monday

USA:  Monday Night Raw  9:00pm ET 3.081M viewers

USA:  Monday Night Raw  8:00pm ET 3.121M viewers

USA:  Monday Night Raw  10:00pm ET 2.568M viewers

Tuesday

USA WWE Smackdown 8:00pm-10:00pm ET 2.542M viewers, 0.82A18-49

Wednesday

FS1 TUF 26 Episode 1 10:00-11:00pm ET 220,000 viewers, 0.07 A18-49

El Rey:  Lucha Underground 8pm ET 78,000 viewers, 9pm ET 32,000

Thursday

 

PopTV: Impact Wrestling, 8:00pm-10:00pm 264,000 viewers, 0.06 in A18-49

Top Rank Boxing on ESPN Friday night draws 706,000 viewers

September 25, 2017

Top Rank Boxing on ESPN Friday night drew 706,000 viewers on ESPN according to Nielsen via ShowBuzz Daily.  The event featured title defenses by Oscar Valdez and Gilbert Ramirez.

The ratings for the event are the best thus far for Friday night boxing on ESPN since the agreements with Golden Boy and Top Rank went into place earlier this year.

The Valdez-Genesis Servania ended the night of fights which started at 11:42pm ET.

Payout Perspective:

The ratings are promising as these Friday night fights are used to promote up and coming fighters.  Those that tuned in to see Valdez-Servania saw a great action-packed fight.  Notably, Top Rank Boxing did much better than the UFC on FXX Friday night which drew just 502,000 viewers for its main card and 416,000 for the prelims.

The Ratings Buffet for week ending September 22nd

September 22, 2017

The Ratings Buffet for the week ending September 22nd.

Friday

ESPN2:  Golden Boy Boxing 1:41 am-2:38 am ET : 133,000 viewers, 0.06 A18-49

ESPN2:  Golden Boy Boxing 9:30pm-10:00pm ET: 145,000 viewers, 0.06 A18-49

Saturday

 FS1: UFC Fight Night Pre Show 7:00pm-8:00pm: 224,000, 0.08 A18-49

FS1:  UFC Fight Night 10:00pm-12:50 am ET: 872,000 viewers, 0.32 A18-49

FS1:  UFC Fight Night Prelims 8:00pm-10:00pm ET: 653,000 viewers, 0.23 A18-49

FS1:  UFC Fight Night Post Show 12:50pm-2:00am ET: 361,000 viewers, 0.15 A18-49

Monday

USA:  Monday Night Raw  9:00pm ET 2.844M viewers

USA:  Monday Night Raw  8:00pm ET 3.123M viewers

USA:  Monday Night Raw  10:00pm ET 2.532M viewers

Tuesday

USA WWE Smackdown 8:00pm-10:00pm ET 2.51M viewers, 0.74A18-49

Wednesday

FS1 TUF 26 Episode 1 10:00-11:00pm ET 261,000 viewers, 0.10 A18-49

El Rey:  Lucha Underground 8pm ET 79,000 viewers, 9pm ET 28,000

Thursday

 PopTV: Impact Wrestling, 8:00pm-10:00pm 277,000 viewers, 0.05 in A18-49

H/t:  Nielsen via ShowBuzz Daily

 

Top Rank announces ESPN deal including OTT service

August 28, 2017

On Saturday, Top Rank Boxing announced a deal with ESPN that will bring the promotion to the network as well as obtaining the fight library which shall be a part of a streaming service that will launch in 2018.

Taking advantage of the assembled media in Las Vegas for the Mayweather-McGregor fight, the company announced a multi-year deal that will bring boxing to the cable network.

The Hollywood Report reports the deal will create a “direct-to-consumer boxing vertical with international reach.”  It will also get a minimum of 16 fights a year to run on ESPN or ABC primetime “with a minimum of two additional direct-to-consumer live boxing cards exclusive to ESPN’s upcoming multisport digital service that’s set to launch in early 2017.”  There will also be other boxing content including studio shows, documentaries and other boxing programming.  Perhaps one of the jewels of the deal is that ESPN is getting the rights, and archival fights will be available on the ESPN OTT service.

Financial terms were not disclosed.

Payout Perspective:

Thus far, Top Rank on ESPN has done well in the ratings and with more talented fighters appearing on the network, ratings should continue to blossom.  It was a matter of time for boxing to take advantage of an OTT service and this deal looks like subscribers will be able to access Top Rank’s vast fight library on ESPN’s upcoming OTT service.  The new deal may mean a shift in the business model of Top Rank as one might imagine that it will pivot from PPV and focus on its deal with ESPN.  The deal will allow for a number of fights it could take to premium cable although ESPN has certain rights to those as well.

Top Rank Boxing on ESPN featuring Crawford draws 965K

August 22, 2017

Top Rank Boxing on ESPN Saturday night drew 965,000 viewers per Nielsen via ShowBuzz Daily.  The main event featured Terrence Crawford and Julius Indongo.

The Crawford-Indongo main event drew the second-highest boxing match on cable for 2017.

The third big event for Top Rank on ESPN was an improvement on Vasyl Lomachenko’s debut on the network earlier this month.

Payout Perspective:

The ratings are promising and likely let casual boxing fans see Terrence Crawford for the first time.  The good news is that he was impressive in his body shot 3rd round KO of Indongo.  Thus far, it looks like the new partnership between Top Rank and ESPN is working out.

Terrence Crawford fight draws second-highest cable TV ratings for boxing in 2017

August 21, 2017

ESPN reports that Saturday night’s Top Rank Boxing telecast of Terence Crawford-Julius Indongo drew the second-highest boxing match on cable television in 2017.

Crawford disposed of Indongo with a body shot in the third round to unify 4 titles in the junior welterweight division.

The event drew a 1.0 metered market rating during the main event per Nielsen.  According to an ESPN press release, New Orleans was the top local market where the telecast averaged a 1.6 metered market rating including a 2.0 rating during the main event.

Payout Perspective:

We should have ratings for the fight later today but promising ratings for Crawford.  Although not stated in the press release, we can assume that the highest-rated fight on cable this year was July’s Manny Pacquiao-Jeff Horn fight.  Horn’s upset win over Pacquiao drew an overnight 1.8 metered market rating for the event and 2.4 rating for the fight.  The telecast peaked at 4.4 million viewers and averaged 3.1 million viewers across three ESPN channels.  Arguably, Crawford could be the best boxer around today and the promising ratings means that viewers are being introduced to him.  Despite a dip with Vasyl Lomachenko’s debut on ESPN earlier this month, the ESPN-Top Rank partnership appears to be going well.

The Ratings Buffet for the week ending August 11th

August 12, 2017

The Ratings Buffet for the week ending August 11th was highlighted by Saturday night’s UFC and Top Rank Boxing which went head to head.

Friday

ESPN: Golden Boy Boxing 9:00-11:09pm ET 415,000 viewers, 0.13 A18-49

Saturday

FS1: UFC 214 Pre-Fight Show: 7:26-8:00pm ET 208,000 viewers, 0.07 A18-49

FS1:  UFC Fight Night Prelims 8:00-10:00pm ET 633,000 viewers, 0.20 A18-49

FS1: UFC Fight Night 10:00-1:08am ET 859,000 viewers, 0.32 A18-49

FS1: UFC Fight Night Post Live 1:08am-2:08am ET 327,000 viewers, 0.11 A18-49

ESPN Top Rank Boxing:  11:45pm ET, 728,000 viewers, 0.32 A18-49

Monday

USA:  Monday Night Raw  9:00pm ET 3.314M viewers (up from last week)

USA:  Monday Night Raw  8:00pm ET 3.263M viewers (up from last week)

USA:  Monday Night Raw  10:00pm ET 3.144M viewers (up from last week)

Tuesday

USA WWE Smackdown 8:00pm-10:00pm ET 2.584M viewers, 0.80A18-49

Wednesday

El Rey:  Lucha Underground 8pm ET 103,000 viewers, 9pm ET 56,000 viewers

Thursday

 PopTV: Impact Wrestling, 8:00pm-10:00pm 277,000 viewers, 0.07 in A18-49

Top Rank Boxing on ESPN Saturday night draws 728,000 viewers

August 8, 2017

Top Rank Boxing on ESPN Saturday night drew 728,000 according to Nielsen.  The event featured Vasyl Lomachenko as he handily took care of Miguel Marriaga.

There was an overlap with the NFL Hall of Fame ceremonies which may have skewed the ratings.  Still, the main event went up against UFC Fight Night’s main event of Pettis-Moreno.

The ratings are less than Top Rank’s debut last month with Manny Pacquiao-Jeff Horn.  The event drew 3.1 million viewers and peaked with 4.4 million viewers.  Saturday night’s event was much less than that.

On Friday night ESPN presented Golden Boy drew 415,000 viewers and 0.13 in the A18-49 demo per Nielsen.

Payout Perspective:

One has to think this is a disappointing rating for Top Rank as the UFC, with a weaker card, outdrew the debut of Lomachenko on cable TV.  It’s hard to explain why UFC Fight Night did better than someone that is considered one of boxing’s best at this time.  Perhaps the run-up for Mayweather-McGregor or combat sports fans are conditioned to watch UFC Saturdays, but boxing did not draw Saturday night.

UFC Fight Night 114 draws 859,000 viewers, Prelims score 633,000

August 8, 2017

UFC Fight Night 114 on FS1 Saturday night drew 859,000 viewers per Nielsen .  The prelims, which preceded the main card on FS1 drew 633,000.

Despite the fact the main and prelim card had mainly up and coming fighters, the ratings were strong up against live boxing on ESPN.  The FS1 main card featured Sergio Pettis taking on Brandon Moreno.  Pettis won a decision.

The prefight show on FS1 drew 208,000 and the postfight show drew 327,000 viewers for a 60 minute recap on FS1 which immediately followed the main card.

For those wondering, UFC Fight Night 111 was a Fight Pass Only event.

Payout Perspective: 

Notably, UFC Fight Night 114 did better than Top Rank Boxing on ESPN which drew 728,000 viewers.  With the opportunity for combat sports fans to watch one of the best boxers in the sport today, Vasyl Lomachenko, more wanted to watch Pettis-Moreno.  An interesting win considering ESPN is hoping to garner more fans to the network by partnering with Golden Boy and Top Rank.

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