March 7, 2015
The Nevada State Athletic Commission has released the purses for tonight’s inaugural Premier Boxing Champions broadcast on NBC. Its boxing’s return to prime time on network television and the purses reflect the big fight feel for the event.
Keith Thurman – $1.5 million vs. Roberto Guerrero – $1.225 million
Adrien Broner – $1.25 million vs. John Milina – $450,000
Abner Mares – $500,00 vs. Arturo Santos Reyes – $20,000
(h/t: Bad Left Hook)
Guerrero made $3 million in his fight against Floyd Mayweather in May 2013. He made $1 million in his last fight, a slugfest against Yoshihiro Kamegai. Keith Thurman made $500,000 this past December. Notably, he turned down an offer from Roc Nation Sports which would have earned him $2 million per fight according to ESPN’s Dan Rafael.
It will be a big night for boxing and it will be interesting to see how the ratings will do.
March 6, 2015
For those that may have missed it, Invicta FC announced the payouts for its event last Friday in Los Angeles. As expected, Cris “Cyborg” Justino was the clear money winner hear making $90,000.
The California State Athletic Commission revealed the payouts ( via MMA Mania):
Cristiane Justino: $90,000 (includes $45,000 win bonus)
Charmaine Tweet: $6,000
Alexa Grasso: $5,000 (includes $2,500 win bonus)
Mizuki Inoue: $2,000
DeAnna Bennett: $6,000 (includes $3,000 win bonus)
Norma Rueda Center: $1,500
Irene Aldana: $3,400 (includes $1,400 win bonus)
Colleen Schneider: $3,000
Jamie Moyle: $3,000 (includes $1,500 win bonus)
J.J. Aldrich: $1,250
Amy Cadwell Montenegro: $3,000 (includes $1,500 win bonus)
Brianna Van Buren: $1,500
Christine Stanley: $3,000 (includes $1,500 win bonus)
Laura Salazar: $1,500
Aspen Ladd: $3,000 (includes $1,500 win bonus)
Ana Carolina Vidal: $1,500
It was a modest payroll for InvictaFC but as expected. It’s hard to compare the UFC payroll to InvictaFC but it’s clear that Cyborg is being paid comparable to UFC fighters. The question is whether she will make the move to the UFC.
March 4, 2015
Welcome to another edition of Payout Perspective. This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano.
Gone in 14 seconds
Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar ended the night very early for the challenger.
It’s too bad considering the Zingano backstory. Even though she was a huge underdog, you would have like to see more of a fight.
For Rousey, she has received mainstream approval and sports people asking if she’s good for the sport. Obviously, the fact that people are talking about Rousey is good for the UFC. The question of who should see fight next is a good question. With Rousey taking time off to do a movie, it will be interesting to see who will be set up as her next opponent. Beth Corriea? Jessica Eye? One fighter not mentioned was Cris Cyborg who fought on the Invicta card the night before.
Holm defeats Rocky
It was not the strongest of debuts for “The Preacher’s Daughter” but she sustained a very good Raquel Pennington for the decision. Holm was one of the most talked about women’s fighters not in the UFC prior to her debut. Now, she seems destined to challenge for Rousey’s belt. Based on Saturday, she’s not ready yet.
Attendance and Gate
According to the post-fight press conference UFC 184 at the Staples Center drew a reported 17,654 fans for a gate of $2.675 million. Of the UFC events held at the Staples Center, only UFC 60 which featured Matt Hughes taking on Royce Gracie did better (14,802 for $2.9 million). The Staples Center capacity ranges from 18,000-21,000 depending on the event.
Cat Zingano ($100K) actually had a higher base salary than Ronda Rousey ($65K) although it was reported by Larry Pugmire of the LA Times that Rousey would probably clear $1 million with her cut of PPV revenues. Also, Rousey was sponsored by Reebok, Monster and Monster Headphones. All are UFC sponsors (presumably Monster Energy Drink has signed with the UFC).
Rousey did make $65K and $65K plus a Performance of the Night bonus to earn a total of $180,000.
In addition, Jake Ellenberger made $68K and $68K plus a Performance of the Night bonus to earn a total of $186,000.
Tony Ferguson and Tim Means earned the other $50K Performances of the Night. There was no Fight of the Night.
The rest of the payouts are here.
Promotion of the Fight
The episodes of UFC Embedded were once again entertaining although I would argue that this time around the portion of the UFC Countdown show focusing on Cat Zingano had to be the best
The pre-weigh-in staredowns included the main eventers wearing evening gowns.
Rousey made the usual media rounds including an appearance on Jim Rome. Something that people picked up on was a dispute between Rousey and Arianny Celeste.
Probably the biggest sponsor for Saturday was the “M” in the middle of the Octagon which replaced the usual Bud Light sponsor. It appears that Monster Energy Drink has signed on as a sponsor for the UFC. The former Bellator sponsor was shown prominently in the center of the Octagon as well as ring posts.
In addition, DraftKings announced a new sponsorship deal this week and was also on the Octagon mat.
Rounding out the sponsors on the Octagon mat included, Bud Light, MetroPCS, MusclePharm, Toyo Tires, Harley Davidson, Air Force Reserve and the movie Run All Night. Harley Davidson had the prep point.
Holly Holm had no sponsors except UFC on her ring gear. Raquel Pennington had a pretty nice “Colorado Rocky” shirt.
Ronda Rousey had Monster, Reebok and the UFC on her ring gear. She also donned Monster headphones upon heading to the Octagon. Rousey also had her jeans sponsor Buffalo on her fighter poster. Maybe Nissan of Omaha was the best sponsor for Cat Zingano as it was clearly seen as she was being submitted. Other notable Zingano sponsors included Sepec and Kalapaki Joe’s.
Odds and Ends
The UFC indicated that the social media campaign around Ronda Rousey did well:
— Shanda (@UFC_Shanda) March 2, 2015
Big search numbers for Ronda Rousey:
Ronda Rousey finished w/ 1M Google searches Saturday. Another 200k for RR plus 200k more for UFC 184 on Friday. 50k for Cat Zingano Thursday
— Adam Swift (@AdamMSwift) March 2, 2015
Darren Rovell took an ad hoc poll on the popularity of the UFC. The fact that Rovell is gaging his followers on its popularity shows that Rousey sparked his interest in the UFC.
POLL RESULTS (700+ VOTES): Only 23% more interested in UFC than they say they were 3 years ago pic.twitter.com/DgyDjvtLYH
— Darren Rovell (@darrenrovell) March 1, 2015
Sponsor Mike’s Seafood on Derrick Lewis’ backside was either a good idea or a bad one.
The top three cities on Google Trends that searched for “Ronda Rousey” were Quezon City, Philippines, Los Angeles and New York in that order.
UFC 184 was in theaters once again. There were anecdotal reports of packed sports bars watching the fight.
Mark Munoz did not look good on Saturday. He failed to make weight on his first try at the weigh-ins although he subsequently made it. I would have hoped that he would make it to the Philippines card and then retire. It might be best for him to retire now.
InvictaFC had a card the night before in LA with Cyborg in the main event. Yet no real mention of her after the Rousey fight.
Essentially, the PPV ended at 9:00pm PT due to the quick main event and prelim matches were shown to fill-in time.
Ronda Rousey is one of the big draws of the UFC and based on searches and media coverage she is someone that casual viewers would tune into watch. The fact that ESPN talking head shows and other sports media were talking about her 14 second win on Monday reflects her popularity. But does that mean it equates to people paying $60 to watch her fight? We shall see. The last time Rousey headlined (without another co-main) was UFC 170 which drew 350,000 PPV buys. My guestimate would be somewhere around that mark and perhaps a little more 350,000-375,000 PPV buys.
February 27, 2015
Lance Pugmire of the LA Times tweeted that Ronda Rousey will be making less of a guaranteed purse than Cat Zingano at UFC 184. However, with her PPV cut and deals with official UFC sponsors, Rousey will clear $1 million on Saturday.
According to tweets from Pugmire, Rousey will make $65K to show and $65K to win. The challenger will get $100,000 to show plus $100,000 if she wins. There is no information on whether Zingano gets a PPV cut. However, Rousey is said to have a PPV cut which should get her over $1 million.
— Lance Pugmire (@latimespugmire) February 27, 2015
As many probably saw at the weigh-ins, this will be the first fight that Rousey will don Reebok. She received an individual deal from the soon-to-be official clothing sponsor of the UFC. In the past, she also has had deals with official UFC sponsors Monster Headphones and MetroPCS.
Zingano will make more than 5x what she made at UFC 178 when she earned $9K and $9K against Amanda Nunes. Thus, last September she was only guaranteed $9,000. Just 5 months later she will be guaranteed more than 10 times that amount. So, no lockstep raises for Cat. Good for her.
It’s interesting to note that Rousey last made $120K to show plus a $50K win bonus over Alexis Davis at UFC 175 this past July. It appears to be a restructure of her pay here so that she will receive more from either sponsors and/or her PPV cut.
February 9, 2015
MMA Junkie addresses the report that came out over the weekend by a Brazilian outlet that the UFC withheld nearly $6 million of Anderson Silva’s fight purse due to his failing a drug test at UFC 183. The UFC released a statement citing that the story was not true. Also, the NSAC code states that it could not withhold such a payment.
These two sections indicate the process by which Zuffa must submit fighter payment to the commission and the commission handles such distribution of payment. Also, only the commission can withhold a fight purse but only pending a disciplinary hearing.
There has been no word whether the NSAC has withheld money from Silva’s earnings at UFC 183. Regardless, it appears the the UFC could not have done it on its own accord. The commission will meet next week to discuss the Silva’s failed drug test and determine a punishment at that point. The UFC and most of Silva’s sponsors are sticking with him as he denies taking PEDs.
February 2, 2015
MMA Junkie reports the salaries from this past Saturday’s UFC 183. As expected, Anderson Silva and Nick Diaz topped the list.
Via MMA Junkie:
Anderson Silva: $800,000 (includes $200,000 win bonus)
def. Nick Diaz: $500,000
Tyron Woodley: $139,000 (includes $65,000 win bonus)
def. Kelvin Gastelum: $21,000
Al Iaquinta: $36,000 (includes $18,000 win bonus)
def. Joe Lauzon: $36,000
Thales Leites: $48,000 (includes $24,000 win bonus)
def. Tim Boetsch: $52,000
Thiago Alves: $84,000 (includes $42,000 win bonus)
def. Jordan Mein: $22,000
Miesha Tate: $76,000 (includes $38,000 win bonus)
def. Sara McMann: $25,000
Derek Brunson: $50,000 (includes $25,000 win bonus)
def. Ed Herman: $47,000
John Lineker: $35,700 (includes $21,000 win bonus)
def. Ian McCall: $22,300
Rafael Natal: $58,000 (includes $29,000 win bonus)
def. Tom Watson: $16,000
Ildemar Alcantara: $32,000 (includes $16,000 win bonus)
def. Richardson Moreira: $8,000
Thiago “Marreta” Santos: $26,000 (includes $13,000 win bonus)
def. Andy Enz: $8,000
Notably, Kevin Gastelum and John Lineker drew fines of 30% of their purses for not missing weight and they were given to their respective opponents.
It was a big payday for Silva who takes home $800,000 for his victory over Nick Diaz. The Spider had a base of $600,000 and a $200,000 win bonus. One might assume he’s on this pay schedule as he also made $600,000 in his losses at UFC 162 and UFC 168. Diaz earned the most he has made in the UFC with a payday of $500,000. Tyron Woodley benefitted from Gastelum’s failure to make weight and earned an extra $9,000 and totaled $139,000. Woodley is already making $65,000 and $65,000. It was a big night for Thiago Alves as he earned $84,000 plus his $50,000 win bonus earning $134,000 for his work Saturday. Thales Leites also drew six figures as he scored a double bonus plus his $48,000 salary making $148,000 overall. Miesha Tate made $76,000 ($38,000 and $38,0000) with her win over Sara McMann.
January 22, 2015
MMA Fighting reports on the salaries from WSOF 17 with Jake Shields taking home the top payout for the event. The salary figures were released by the Nevada State Athletic Commission.
Via MMA Fighting:
Main Card (NBC Sports Network)
Jake Shields ($30,000 + $35,000 = $65,000) def. Brian Foster ($15,000)
Joe Condon ($3,000 + N/A = $3,000) def. Jonathan Nunez ($4,000)
Krasimir Mladenov ($2,000 + $2,000 = $4,000) def. Brendan Kornberger ($2,000)
Bryson Hansen ($4,000 + $4,000 = $8,000) def. Rudy Morales ($3,000)
Danny Davis Jr. ($2,000 + $2,000 = $4,000) def. Adam Cella ($1,200)
Preliminary Card (Online)
Jordan Rinaldi ($1,000 + $1,000 = $2,000) def. Soslan Abanokov ($1,000)
Donavon Frelow ($1,000 + $1,000 = $2,000) def. Taylor McCorriston ($1,000)
Trey Williams ($750 + $750 = $1,500) def. Jamie Point ($750)
The $30K/$35K earnings are a far cry from when Shields entered the UFC as a hot star making $75K/$75K at UFC 121. Foster, Shields’ opponent, was the only other fighter to make over $8,000.
January 21, 2015
MMA Junkie reports the salaries from UFC Fight Night 59 on Sunday. Conor McGregor topped the earnings for the roster with a reported $170,000.
McGregor also received one of the four Fight Night bonuses and thus made $230,000. Donald Cerrone was next on the salary list making $146,000.
Via MMA Junkie:
Conor McGregor: $170,000 (includes $85,000 win bonus)
def. Dennis Siver: $39,000
Donald Cerrone: $146,000 (includes $73,000 win bonus)
def. Benson Henderson: $48,000
Uriah Hall: $28,000 (includes $14,000 win bonus)
def. Ron Stallings: $10,000
Gleison Tibau: $90,000 (includes $45,000 win bonus)
def. Norman Parke: $20,000
Cathal Pendred: $16,000 (includes $8,000 win bonus)
def. Sean Spencer: $14,000
Lorenz Larkin: $56,000 (includes $28,000 win bonus)
def. John Howard: $21,000
Chris Wade: $20,000 (includes $10,000 win bonus)
def. Zhang Lipeng: $15,000
Patrick Holohan: $20,000 (includes $10,000 win bonus)
def. Shane Howell: $8,000
Johnny Case: $20,000 (includes $10,000 win bonus)
def. Frankie Perez: $8,000
Charles Rosa: $20,000 (includes $10,000 win bonus)
def. Sean Soriano: $8,000
Sean O’Connell: $20,000 (includes $10,000 win bonus)
def. Matt Van Buren: $10,000
Joby Sanchez: $16,000 (includes $8,000 win bonus)
def. Tateki Matsuda: $8,000
Notably, Donald Cerrone received a $3,000 raise from his fight a couple weeks ago. So far, this year, Cerrone has grossed $286,000 from his work in the Octagon. McGregor received a $10,000 bump from UFC 178 where he made $75,000 to win and $75,000 to show. Sean Spencer indicated that he received his win bonus as well due to the controversial judges’ decision in his fight with Cathal Pendred.
January 5, 2015
MMA Junkie reports the UFC 182 salaries that were disclosed by the Nevada State Athletic Commission. Jon Jones topped the list of salaries making $500,000 despite no win bonus.
Via MMA Junkie:
Champ Jon Jones: $500,000 (no win bonus)
def. Daniel Cormier: $90,000
Donald Cerrone: $140,000 (includes $70,000 win bonus)
def. Myles Jury: $16,000
Brad Tavares: $50,000 (includes $25,000 win bonus)
def. Nate Marquardt: $49,000
Kyoji Horiguchi: $40,000 (includes $20,000 win bonus)
def. Louis Gaudinot: $10,000
Hector Lombard: $106,000 (includes $53,000 win bonus)
def. Josh Burkman: $45,000
Paul Felder: $20,000 (includes $10,000 win bonus)
def. Danny Castillo: $36,000
Cody Garbrandt: $16,000 (includes $8,000 win bonus)
def. Marcus Brimage: $12,000
Shawn Jordan: $44,000 (includes $22,000 win bonus)
def. Jared Cannonier: $8,000
Evan Dunham: $54,000 (includes $27,000 win bonus)
def. Rodrigo Damm: $12,000
Omari Akhmedov: $20,000 (includes $10,000 win bonus)
def. Mats Nilsson: $8,000
Marion Reneau: $17,600 (includes $8,000 win bonus)*
def. Alexis Dufresne: $6,400 (minus 20% for not making weight)
Dufresne was docked 20% of her purse due to not making weight. Jones and Cormier actually received an additional $50,000 for their FOTN bonus. Felder ($70,000) and Jordan ($94,000) also benefited from their awards. It was originally reported that Cerrone was making slightly over $100,000 but if you factor in his win bonus, he would have only made a base of $70,000 without a win bonus. Cormier made $90,000 which reflects a $5,000 bump from his last fight and Hector Lombard made $106,000 with his win
December 15, 2014
MMA Junkie reports the salaries from Friday night’s TUF 20 Finale. The salaries were disclosed by the Nevada State Athletic Commission.
Via MMA Junkie:
Carla Esparza: $50,000 (includes $25,000 win bonus)
def. Rose Namajunas: $25,000
Charles Oliveira: $54,000 (includes $27,000 win bonus)
def. Jeremy Stephens: $40,000
Daron Cruickshank: $34,000 (includes $17,000 win bonus)
vs. K.J. Noons: $31,000
Yancy Medeiros: $30,000 (includes $15,000 win bonus)
def. Joe Proctor: $10,000
Jessica Penne: $16,000 (includes $8,000 win bonus)
def. Randa Markos: $8,000
Felice Herrig: $16,000 (includes $8,000 win bonus)
def. Lisa Ellis: $8,000
Heather Jo Clark: $16,000 (includes $8,000 win bonus)
def. Bec Rawlings: $8,000
Joanne Calderwood: $16,000 (includes $8,000 win bonus)
def. Seo Hee Ham: $8,000
Tecia Torres: $16,000 (includes $8,000 win bonus)
def. Angela Magana: $8,000
Aisling Daly: $16,000 (includes $8,000 win bonus)
def. Alex Chambers: $8,000
Angela Hill: $16,000 (includes $8,000 win bonus)
def. Emily Kagan: $8,000
A good payday for Esparza as she had a base of $25,000 and a $25,000 win bonus. Adding her Performance of the Night bonus, Esparza made $100,000 on Friday night. Charles Oliveira topped the overall purses for the night at $54,000. K.J. Noons had the highest base pay with $31,000.