December 9, 2013
Invicta FC found itself with another issue with its tries at a pay per view. Due to streaming issues on its web site and television issues, it had to take down its paywall on its web site and will have to issue refunds for the event.
To Invicta’s credit, it will issue those refunds and has placed the entire event on its web site for free. But the issue remains with Invicta’s efforts in trying to monetize its product. Invicta FC head, Shannon Knapp, indicated that via twitter that they crashed the pay wall servers causing the issues.
.@InvictaFights we crashed the pay wall servers again! We will issue refunds 2 those that bought online & request a refund. Thanks 4 support
— Shannon Knapp (@shanknapp) December 8, 2013
The spin here is that so many people wanted to see the fights that it caused the pay wall issues. The problem is that its business model is not working.
This summer we wrote about the issues with iPPVs and whether a small organization could make money putting on a show. Interesting enough, we spoke with UStream with respect to the issues Invicta FC had with its service with its first iPPV problems. UStream indicated that the issue was an “overload of requests” to order the event in a short period of time. Invicta was contacted for the article but did not respond.
On Saturday, Invicta used, DaCast, to stream its PPV. However the change from UStream did not resolve the issue of having a working pay wall while maintaining a streaming PPV.
While it appears that women’s MMA is gaining interest among fight fans, Invicta must resolve its problems in monetizing its product. Knapp continues to work toward a TV deal and it would benefit the company to find a television partner rather than continue to seep money when its PPVs do not work.
December 5, 2013
HBO’s president of pay-per-view, Mark Taffet, said that the Manny Pacquiao-Brandon Rios fight in Macau on November 23rd did “in the neighborhood of 475,000 buys” as reported by USA Today. Taffet also said that it generated “roughly $30 million of PPV revenue.”
Taffet indicated that overseas PPVs do between 30% and 40% of the buys compared to those events in the US. Taffet said, “It was an extraordinary effort by everyone involved, and we recognized that anything above 350,000 buys would be a success.”
Pacquiao has averaged over 1 million PPV buys in his last 9 fights which makes the Rios fight the lowest PPV buy output since his 2008 Oscar de la Hoya fight. His fight with Joshua Clottey was the previous low at 700,000 PPV buys.
Did Top Rank really think 350,000 PPV buys would be a success? It’s interesting that in October Arum indicated that Marquez/Bradley would be a success if it hit 350,000 PPV buys. I don’t think the two events had similar expectations.
The PPV buys are disappointing if you compare the last several years of Pacquiao’s PPV fights. His popularity and fighting style drew fans but a disputed win to Juan Manuel Marquez in 2011, followed by a loss to Timothy Bradley and a KO by Marquez in 2012 which left Pacquiao face down on the canvas are all reasons why Pacquiao’s brand has taken a downturn. Brandon Rios was a relative unknown to the casual boxing fan which added to the obstacles of selling the fight. Of course, Taffet’s explanation that overseas events do far less is another excuse for the poor showing. In addition, the lack of promotion in the United States, sponsorship activation and overall buzz did not help.
Top Rank had flirted with the idea of holding events in Macau to open up the Chinese market. It knew of the obstacles an overseas PPV presented but decided to take the chance with the company’s biggest star. While it may have succeeded, it is taking a short term hit in the form of low PPV buys. We will see if Pacquiao’s next fight (likely against Timothy Bradley) takes place in Vegas.
December 4, 2013
Following in the footsteps of boxing pay per views, UFC is bumping up the price of its PPV for UFC 168 by $5. The cost for the December 28th event will be $59.95 HD and $49.95 SD.
If you are DirecTV subscriber, you may have received your December 2013 “DirecTV Cinema” flyer in the mail. On the back page, there’s an ad for UFC 168 which reflects the price hike.
Earlier this year, boxing hiked up its PPV price points starting with Floyd Mayweather’s return to the ring this fall as he faced Canelo Alvarez. The $75 HD price point did not deter fans as it hit 2.2 million PPV buys. The next month, Juan Manuel Marquez faced Timothy Bradley which received over 375,000 PPV buys and charged fight fans $64.95. The Manny Pacquiao-Brandon Rios PPV cost $64.95 but the PPV numbers are disappointing for a Pacquiao fight as Bob Arum believes it will end up between 490,000 to 510,000 PPV buys.
The big question is whether the price increase is a one-time thing or the new price point from UFC 168 on. The uptick in price was likely inevitable due to the success of boxing’s price increases this past fall. Obviously, boxing events are spread out more while the UFC puts on PPV events every month. Also, the quality of PPVs varies. However, the UFC is banking on UFC 168 being its biggest event of the year with Silva-Weidman II and Rousey-Tate headlining. We shall see what the price increase does to PPV buys and whether this is an across the board raise in price.
November 25, 2013
Welcome to a special edition of Payout Perspective where we take a look at the return of Manny Pacquiao as he took on Brandon Rios at the Venetian Hotel on the island of Macau off the coast of China.
Pacquiao outclasses Rios
As many had expected, the speed of Manny Pacquiao was too much for Bam Bam. While the threat of the one punch KO was there, the movement and angles of Pacquiao muted any thought of a left hook from Rios.
Let’s pump the brakes on any talk of Floyd Mayweather. First, there’s the Top Rank/Golden Boy-HBO/Showtime schism which would prevent any such fight from happening Pacquiao looked impressive and it appears that the 11 months away has helped. Rios is a dangerous fighter but nowhere near the skill level of a Mayweather. However, a Timothy Bradley fight seems the most logical and reasonable next fight for Pacquiao.
Bradley’s career has ascended since he won that controversial fight over Pacquiao in June 2012. Most recently, he dispatched of Pacquiao’s arch-nemesis, Juan Manuel Marquez. Thus, promoting this fight should not be too hard considering this would be a rematch of a controversial decision. With his post-Pacquiao fights, Bradley has proven that he belongs in the upper tier of boxing. A return match against Pacquiao could serve as “passing the torch” to Top Rank’s next superstar or will serve as another reason for all parties to wait out Floyd’s Showtime contract.
Zou Shiming Shines
In terms of importance of a boxer winning Saturday, Shiming was a close second behind Pacquiao. The reason for this is the overarching theme of tapping the Chinese market. Shiming has the amateur credentials but has not really showed whether he could be a star as a pro. He dominated his 6 round fight over Juan Tozcana in which the announcing crew questioned whether the fight should have been stopped.
If Shiming could show continued improvement, he has a built in audience and could ascend quickly. Of course, at 32 years of age, the plan is for him to ascend quickly.
Attendance at the Venetian Hotel in Macau where the event was held was a sellout of 13,200. No gate figures yet although front row seats were selling for three times the amount that it usually would in Vegas.
In comparison, Pacquiao’s last fight in December 2012 against Marquez had an attendance of 15,430 for a gate of $10.8 million. However, based on the front row seats going for three times what they do in Vegas, we can see a comparable gate here.
Manny Pacquiao will receive a guaranteed $18 million with the potential for $30 million and does not have to pay the 39.6% U.S. tax since the fight did not happen in the states. Rios, however, will receive $4 million but will need to pay Uncle Sam because he’s a U.S. citizen.
The incident in the gym between Freddie Roach, Robert Garcia and Alex Ariza provided some “propaganda” for the fight. Was the dustup manufactured? It received press and drew some emotions but looked bad for both camps. But, we all can assume the Roach-Ariza bad blood is genuine based on how Pacquiao’s team dispatched of Ariza and he was picked up by Rios.
The 24/7 series was well-done as always. It seems hard to come up with angles to cover Pacquiao each series although the typhoon and the aforementioned ill-will between camps provided some topics. We also learned that Rios curses a lot.
The ring sponsors included Smart Communications, a Philippines mobile phone and internet carrier, the movie “Grudge Match” starring DeNiro and Stallone and Tecate. Tecate ran its usual promotion of offering rebates with a purchase of its product. What was not present was the usual run up for a Pacquiao fight in the states which usual includes in-store promotions and sponsor activation.
Rios wore a Sigue Corporation shirt at weigh-ins. Sigue is a money transfer company specializing in US-Mexico transaction.
As always, Nike sponsored Pacquiao however this article by footwear blog Sole Collector details the little buzz from the swoosh over the Macau fight. In fact, the online Nike store only has one shirt (from last year) from Pacquiao on sale. This from a company that rolled out shirts, sweats and shoes for the boxer before past fights. This time, it seemed like the brand was in a “wait and see” mode. Of course, it also could be due to Pacquiao’s newfound faith in which media outlets have interpreted (or misinterpreted dependent on how you view it) Pacquiao’s stance against gay marriage. Nike supports gay marriage. There were also the comments made by UFC president Dana White claiming the Beaverton, Oregon Company had dropped Pacquiao.
Odds and Ends
As predicted, the price point for Pacquiao in HD was $70.
Due to the time difference, the fight actually took place around lunchtime local time on Sunday which made fight day customs a little skewed.
NY Times writer Greg Bishop had a great piece preceding the fight correlating Pacquiao’s in-ring downturn with the rejuvenation of his religious faith and commitment to his wife. There is something to be said for the lack of perceived hunger in Pacquiao if you were to compare him now as opposed to pre-Oscar de la Hoya. Pacquiao was young and reckless socially which mirrored his fighting style. The style in the ring amounted to interest and success, the style outside of the ring nearly cost him his marriage. After “returning to form” on Saturday, can we say that Pacquiao is born again boxing-wise?
Bishop also wrote an informative article on the logistical obstacles HBO and Top Rank faced in producing a PPV abroad. This included bringing 300 cases of equipment by air and water to the location.
There were some that thought that the Carl Froch-George Graves fight should have been picked up by HBO to use as an appetizer for the fight later that night. It would have been nice but would have run the risk of being “UFC”-like in having too much boxing on in one day.
Despite the lack of buzz and usual American “over the top” promotion, “The Clash in Cotai” had a purpose. First, it was to reintroduce the world to Manny Pacquiao. The statement was that he was back to his “old” self. More importantly, it was an opportunity to enter the fertile Macau market with its casinos bringing in $38 billion in 2012 and likely more this year. Bob Arum would like to open up this region as a way to leverage it against Vegas as an option to hold a fight here. Certainly, it would benefit Pacquiao as its closer to home and he saves on paying U.S. taxes if his fights are held outside of the U.S. That being said, the costs for HBO/Top Rank to hold a show outside of the U.S. along with Pacquiao’s hefty payout may be something it needs to consider before committing time, money and resources to another fight in Macau.
For its first time holding a PPV overseas, it’s likely that Pacquiao’s return will grab at least 850,000-950,000 buys.
November 19, 2013
Welcome to another edition of Payout Perspective. In this edition, we take a look at the big 20th Anniversary Show of UFC 167 at the MGM Grand in Las Vegas, Nevada.
Bruised and battered but GSP wins split decision
If you disagree with the decision review the 1st round because it appears that is the round where two judges scored it for GSP and 1 for Hendricks. The rest of the rounds the judges agreed. It was a close call, but ties go to the Champion. Of course that’s not how it’s scored but many probably came to that conclusion on Saturday night.
Who do we blame? The Nevada State Athletic Commission for the judges? The judges themselves? Hendricks’ corner for not telling him to keep pressing? Or do we chalk this one up to a bad decision? Then again, was it a bad decision?
While the judging may have been suspect, based upon how the 10-9 scoring system, it was a plausible outcome.
Two items from the actual match between GSP-Hendricks. There was the theory of a phantom tap by Hendricks during the match spotted by many. But GSP did not stop and did not argue a tap. Looking back at Bendo-Pettis, even if a tap is not detected by the referee, the fighters would likely have stopped themselves. You may recall that Bendo lost his title this past August when he verbally submitted to Pettis although the ref did not stop the fight immediately. It seems like guys like Hendricks and GSP would have the sportsmanship to admit if a tap had occurred.
Also, it appeared as though Hendricks had yelled out that GSP was either holding the fence or his shorts on the ground as a way to keep position during a scramble on the ground in the 5th round. Yet, there was nothing done in that instance. Perhaps this was some desperation by GSP in trying to keep position on Hendricks.
And now for the post-fight story. Give Joe Rogan credit for not giving the stock platitudes in the post-fight interview and actually pressing GSP. Even though he didn’t get the answer, Rogan saw GSP wanted to say something and followed up with questions.
One of the reasons Dana White was so hot at the post-fight press conference was that he was not given (official) notice that GSP was leaving. Thus, he was mad at the commission and its judges. If Hendricks won, White would not have been steamed. He would have had a new marketable champion and could give GSP the time off to do what he needed. According to reports, White was able to speak with GSP after the post-fight press conference (GSP was not at the press conference at the beginning). One might deduce their discussion was an attempt to get to the bottom of the cryptic statements GSP made in the Octagon and persuade him to not take a leave of absence. TMZ has reported the alleged personal issues of GSP (which is in part being denied according to a report picked up by Bloody Elbow). We shall see what becomes of this situation and how GSP will address what now is becoming a public story.
Evans pounds out Sonnen
It was quick work by Evans who destroyed Sonnen with a flurry of punches on the ground in the first round. There was a little hope that that this would be a good match considering Sonnen’s last outing against Shogun Rua. Then after Evans took Sonnen down there was little hope that it would last past round 1. Evans looked rejuvenated from a poor outing against Little Nog in February and a so-so performance in June. Does it mean he’s somewhere in the Light Heavyweight title picture? We’ll have to wait. As for Sonnen, he gets a TUF Brazil coaching spot and Wanderlei Silva.
Lawler jumps back into title picture after upset
Not a good night for the Tri-Star Gym. Not only is GSP out indefinitely, its “next in line” was upset by resurgent Robbie Lawler. MacDonald is still very young and will be back but for Lawler it was a definite step forward. Lawler is 3-0 since coming over from Strikeforce. As Lawler proposed at the post-fight press conference, maybe a Hendricks-Lawler fight could be in the future.
Attendance and Gate
As reported, the gate was the best since UFC 148 at the MGM. 14,856 were in attendance for a $5.7 million gate. Although not factored in the actual number, the secondary market had its biggest demand since 2009 with an average of $580 per ticket. But, it does show the demand for this event.
Bonuses were the standard $50,000 each and were GSP-Hendricks, Donald Cerrone for his sub of Evan Dunham and Tyron Woodley for his highlight reel KO of Josh Koscheck.
The Nevada State Athletic Commission released the UFC 167 salaries and as expected Georges St. Pierre topped the payroll earning $400,000 with no win bonus although GSP earned a FOTN bonus making his total earnings $450,000. Johny Hendricks earned $50,000 for his split decision loss but did pick up another $50,000 to top out at $100,000.
While the viewership for the UFC Primetime series has been down since moving to FS1, they were well-done this time around as it introduced you to Johny Hendricks. I think the introduction of the challenger in these programs is important and Hendricks came off as a likeable guy. I also like the spotlight they did on Firas Zahabi as you don’t get to hear too much about the story behind some of the trainers.
The sponsors in the Octagon included Assassin’s Creed IV “Black Flag”, MusclePharm, UltimatePoker.net, Harley Davidson, Dodge, Toyo Tires, the movie Grudge Match, Alienware, MusclePharm and Bud Light in the center. Corn Nuts and MetroPCS had its usual placements within the PPV broadcast.
Reebok signed Johny Hendricks to wear its logo into the Octagon for UFC 167. Hendricks wore Reebok crossfit shorts and had a walkout shirt via Reebok. Also, Hendricks sported its shoes and promoted them via social media. A lot was made that Reebok paid the sponsor fee for Hendricks but did not for Rampage when it was announced Reebok would be sponsoring Hendricks. We will see if Reebok continues to sponsor Hendricks and/or other fighters.
Hendricks did have UFC official sponsors Corn Nuts and Alienware as his sponsors in addition to Bass Pro Shops and “Rags to Rick,” a Comedy reality show.
GSP wore his Hayabusa gi (no controversy this time) to the Octagon and his corner wore Affliction.
It was the first time that I’ve seen PS4 advertised during a UFC broadcast. This may not sit well with Mighty Mouse’s primary sponsor, Microsoft’s Xbox.
Robbie Lawler was sponsored by the Air Force Reserve. It’s an interesting sponsor considering that some pushed to curtail U.S. military sport sponsorships earlier this year.
Interesting sponsor of the night: Rick Story was sponsored by PaleoRanch.com.
What’s going to happen without GSP? An interim title will likely happen if GSP is out for a prolonged period of time. In addition to Hendricks, Robbie Lawler, Carlos Condit, Matt Brown and maybe Nick Diaz will be names to look for in the welterweight division. The loss of GSP is a hit for the UFC which now may have 3 of its champions out for extended periods of time (GSP would join Dominick Cruz who plans to be back after a long absence from injury and the recently injured Anthony Pettis). This doesn’t even include what may be happening with Jon Jones. We shall see what the UFC plans to do with the welterweight division in GSP’s absence.
It was the 20th Anniversary show and with it came the UFC retrospective show last week on FS1. It was well done and gave some detail of the early years for those of us that picked it up in the Zuffa days. The weekend also included some notable fighters over the years in attendance. The UFC also bought a special advertising section in the Sports Business Journal which told the UFC’s story and gave it some added publicity.
Odds and Ends
-Erik Perez rocked the Lucha Libre mask once again.
-Was this the first time that they dropped the lights during a main event for Bruce Buffer to announce the fighters?
-GSP has been with the company for a while, shouldn’t the UFC have a French interpreter so that Georges doesn’t have to interpret for the entire room during press conferences.
-First time I recall FS1 insets on PPVs. Speaking of FS1, the Prelims did the double screen in between rounds with showing the corner at the top right hand of the screen during a commercial.
-Tyron Woodley made a statement with his KO of Josh Koscheck.
-Seemingly, Rory MacDonald had the most sponsors ever seen on shorts. If the UFC allowed for spats, he could have made a killing.
-Arnold Schwarzeneger was in the crowd…and to the benefit of Ali Bagautinov who admitted at the post-fight presser that he is a big fan.
-Boxing fans know Edwin Rodriguez? Despite getting docked $200K for missing weight in his fight with Andre Ward on Saturday he would be the second highest paid fighter on the UFC 167 card. This assumes GSP salary plus PPV upside. Rodriguez made $800K after the $200K deduction.
-Forbes ran a piece on GSP and how he makes $12 million a year. We will have more on that this week.
GSP is the company’s biggest draw. And while we cannot conclude that a higher gate will equate to a higher PPV buy rate, the rumors that GSP could be fighting in his last fight may have prodded folks to pay the money to watch one of the best in the sport in his last match. Additionally, the main event was well-supported on paper by Evans-Sonnen and Lawler-MacDonald. While the UFC had hoped the last four PPVs of 2013 would have done well, it will get 2 of the 4 doing a good number. I would say UFC 167 would do somewhere in the 800K range and GSP once again comes through for the company.
November 5, 2013
Kevin Iole of Yahoo! Sports reports that the Timothy Bradley-Juan Manuel Marquez fight taking place on PPV on Saturday, October 12th received 375,000 PPV buys. According to ESPN’s Dan Rafael, the PPV buys generated $21.75M.
The estimated PPV buys is a good number considering Top Rank estimated the buy rate to be 350K-450K.
According to Top Rank’s president Bob Arum, the break even point for the PPV was 350K buys. But, Rafael’s article which interviewed Arum indicated that robust closed circuit numbers drew down the break even PPV mark to 275K PPV buys.
Bradley’s manager, Cameron Dunkin was pleased with the apparent result and thought the event would draw less buys.
Via Yahoo! Sports:
“I’m very, very happy with that,” he said. “Going in, I thought it would do 250, maybe 300. Those wouldn’t have been bad numbers, either. But this is a very solid number and I’m glad to hear it did so well.”
In addition, Rafael reports that Juan Manuel Marquez earned $6 million and Timothy Bradley earned $4.1 million.
The first takeaway about this result was the fact that the new standard price for boxing PPVs is $65. With the Mayweather-Alvarez fight going for $75 a month prior and doing 2.2 million PPV buys, the 375K PPV buys has to be considered an accomplishment considering the higher price point and that it was not a Pacquiao or Mayweather fight. With the $21.75M figure, this amounts to $58 per PPV ($65 is the HD price, $55 or $60 was the non-HD price depending on your provider). We will see how this affects future PPVs and whether the UFC is looking at this and thinking about raising its price point.
October 30, 2013
MMA Fighting reports that UFC 165 and UFC 166 PPV buys are lower than expected. The poor showings are disappointing as the UFC expected to finish strong to end the year.
According to Dave Meltzer of MMA Fighting, UFC 165 did somewhere between 300,000 and 325,000 PPV buys. Numbers have not been released for UFC 166 but indications according to MMA Fighting are slightly higher than UFC 165. This would mean that two (Jon Jones, Cain Velasquez) of the company’s biggest stars presumably failed to draw at least 400,000 PPV buys.
UFC 166 went up against an HBO Boxing event which featured a replay of the Marquez-Bradley PPV, MLB Playoffs and college football. The prelims ratings scored only 628,000 viewers which did not bode well for the main card.
The MMA Fighting article indicates that a possible reason for UFC 165’s buy rate is due to the Mayweather-Canelo fight the week before. That PPV was priced at $75 and was heavily, heavily promoted. For the casual PPV buyer, paying another $45-$55 on top of the $75 is pretty steep for a month on a cable bill. Realistically, if there was a choice, many would go with the Mayweather fight.
Is it a trend or bad luck that two of the biggest draws for the UFC did their lowest PPV number as a headliner in consecutive months?
The UFC had hoped to close out 2013 with four consecutive strong PPVs with its biggest stars starting with UFC 165 (Jones), UFC 166 (Cain-JDS), UFC 167 (GSP) and UFC 168 (Silva-Weidman, Rousey-Tate). It had hyped these PPVs with a worldwide tour but based on the first two PPVs, the UFC may have to rethink its expectations on buy rates. Certainly, the tickets are moving for the last two events and 167 and 168 will end in sellouts. But this does not necessarily equate to buys.
There is an argument that the promotional vehicles (or lack thereof) for these PPVs have contributed to the low PPV buy rates. It’s a plausible argument. FS1 is still in its infancy stages. This can be reflected by the low ratings for the UFC 165 Primetime shows which had its highest viewer output at 158K viewers. But that does not address the fact that the UFC is still getting a lot of time on Fox’s NFL broadcasts. The question is whether there should be more done to promote these events through Fox and/or elsewhere.
October 25, 2013
The Wrestling Observer (subscription recommended) has indicated that the initial PPV buy rate for UFC 166 is lower than expected. While no numbers were provided, the inference was that it was lower than the Bradley-Marquez Top Rank PPV the week prior which expects to have a PPV buy rate between 350,000 and 450,000.
If the inference is true, a buy rate lower than 450,000 PPV buys has to be a disappointment. While the main event was not supported by a strong supporting card, the Heavyweight division usually receives more than 450,000 PPV buys.
As we indicated in Payout Perspective, the last three cards had Cain and JDS on it and the lowest it received was 380,000. If the initial reports are true, it must be a concern since Cain and JDS are the two biggest draws in the Heavyweight division.
|UFC 160||May 25, 2013||380,000|
|UFC 155||December 29, 2012||550,000|
|UFC 146||May 26, 2012||560,000|
One of the issues that the Observer points out is the loss of its stable promotional drivers.
Via The Wrestling Observer:
Losing FX as a promotional platform for the Prime Time was big, and obviously the synergism of the Spike/UFC relationship when UFC was the prime property the station got behind and heavily promoted those type of shows was huge in hindsight. But they still did well this year with Ronda Rousey vs. Liz Carmouche promoted off Fuel, with far less penetration than FS 1, did remarkably well for GSP vs. Nick Diaz, and strong numbers for Jones vs. Chael Sonnen and Anderson Silva vs. Weidman, topping 500,000 as recently as July.
The Primetime series on FS1 for JDS-Cain had a series high of a 125,000 viewer average. The one issue with the Observer explanation is that Fox is heavily promoting the UFC in its programming yet it has not converted into PPV buys.
It’s interesting to note that the last time the UFC went to the Toyota Center in Houston at UFC 136 it only grabbed 225K PPV buys despite a strong card featuring two title bouts and the return of Chael Sonnen. UFC 136 had strong attendance and gate as the UFC also held a UFC Expo that weekend. Still, the PPV buys disappointed. Once again, two years later, while the attendance and gate were strong, the PPV buys may come up short yet again.
Definitely, the alternatives to purchasing the PPV were there on Saturday. HBO Boxing which included a rerun of Bradley-Marquez and was followed by the debut of the Ward-Gatti documentary, College Football and MLB Playoff Baseball all occurred Saturday night. The UFC Prelims on Saturday were the lowest rated on FS1 which was a likely indicator of the viewership of the PPV.
October 11, 2013
Saturday at the Thomas & Mack Center in Las Vegas, Nevada, Timothy Bradley takes on Juan Manuel Marquez on HBO PPV via Top Rank. Bob Arum recently indicated some PPV predictions including the one for this fight which is priced at $64.95 (HD).
Arum speaking to Kevin Iole of Yahoo! Sports and Ryan Burton of BoxingScene.com had predictions for Bradley-Marquez and Pacquiao-Rios which happens in late November. Arum indicated that he thinks that Bradley-Marquez would draw between 350,000-450,000 PPV buys. Arum indicated that if it does 350,000 buys it will be a successful event.
On the other hand, he predicts Pacquiao-Rios to do 750,000-800,000 buys. We’ll talk about this later as that fight draw near.
With the $64.95 price tag, we see the influence Floyd Mayweather has had on Boxing PPV. One could expect Pacquiao-Rios to be priced at $64.95 or $69.99 HD. It’s hard to say that Marquez-Bradley is worth $64.95. Here, HBO/Top Rank is hoping that Mexican fans of Marquez are willing to spend the extra money for the PPV. It is an intriguing matchup but not sure if the price tag is worth it.
Will Saturday’s fight hit 350K PPV buys as Arum predicts?
September 21, 2013
Welcome to another edition of PPV History. This time we take a look at the main eventers for UFC 165.
|UFC 159||Chael Sonnen (TKO-1))||April 27, 2013||550,000|
|UFC 152||Vitor Belfort (Submission- 4)||September 22, 2012||450,000|
|UFC 145||Rashad Evans (UD)||April 21, 2012||700,000|
|UFC 140||Lyoto Machida (Technical Submission – 2)||December 10, 2011||485,000|
|UFC 135||Quinton Jackson (Submission – 4)||September 24, 2011||520,000|
As one of the top fighters in the company, Jones has decent name cache and it’s reflected in the buy rates over the past couple years. His two biggest PPV fight buys involve Sonnen, who sold the fight after their coaching stints on TUF and the heated rivalry with Rashad Evans. UFC 145 grabbed some buys as the company did a good job in selling the bad blood between the two fighters. Its not clear whether his lack of charisma to sell a fight is a detriment to selling a PPV.
|UFC on Fox: Henderson v. Diaz||Mauricio Rua (UD)||December 8, 2012||4.4M|
|UFC on Fuel TV: Gustafsson v. Silva||Thiago Silva (UD)||April 14, 2012||197,000|
|UFC 141||Vladimir Matyushenko (TKO – 2)||December 30, 2011||535,000|
|UFC 133||Matt Hammill (TKO – 2)||August 6, 2011||310,000|
“The Mauler’s” last two fights have been a coming out party for Gustafsson. The Fuel TV spot was in Sweden in front of his hometown fans.
UFC 165’s main promo has been the reach of Jones versus Gustafsson’s. Not really exciting stuff. It’s a little surprising that they didn’t try to promote the fact that there are two title bouts on this card. Although Barao-Wineland is not a household fight, it’s still for a UFC title.