UFC 231: Payout Perspective

December 12, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 231 taking place from Toronto, Ontario, Canada where Max Holloway reminded people he is still one of the greatest in the UFC today.

Holloway forces doctor stoppage

Returning to form, Max Holloway successfully defended his Featherweight title by stopping Brian Ortega after the fourth round.  Holloway exuded confidence throughout and made one of the top challengers to his title look slow.  Ortega showed his heart throughout but was beat up to the point that he could not see out of one of his eyes forcing the stoppage between rounds.

Holloway’s cardio, quickness and ability to make subtle changes to stay out of range is remarkable and its hard to see another current Featherweight taking his title.  Although it is not going to happen, it would be fun to see him get his rematch against Conor McGregor in 2019.   Ortega is still a force in this division but just wasn’t on Holloway’s level.  He’ll be back although I would suggest he take some time to recover.

Shevchenko wins 125-pound women’s title

Valentina Shevchenko just has Joanna Jedrzejczyk number.  Shevchenko dominated the former strawweight champion for a 5 round unanimous decision over Joanna.  The fight was not even close.  It was a masterpiece by Shevchenko.

Attendance, gate and bonuses

Toronto continues to be a city the UFC counts on for big attendance.  It sold out ScotiaBank Arena per UFC officials with over 19,000 fans and a $2.4 million gate.

Fight of the Night:  Ortega and Holloway

Performance Bonuses:  Holloway and Santos

All won $50K in addition to their reported purses.

Ratings

UFC 231 Pre-Fight Show on FS1:  211,000

UFC 231 Prelims: 786,000

UFC 231 Post-Fight Show: 136,000

It was a busy Saturday night of combat sports with HBO’s final boxing offering, Showtime’s replay of the Fury-Wilder fight and the Lomachenko fight on ESPN.  The ratings were up from last month’s PPV Prelims which may be a good sign.

Pre-Fight Hype

Max Holloay and Brian Ortega did a lot of media going into this fight.  There was the Holloway-Drake meetup at a Toronto Raptors game which MMA folks were giddy about.  Holloway also did a GQ video where he explained his tattoos.  The mag has done this in the past and it’s a pretty cool piece.  Also of interest, he was on the Alex Wong (Stevie LeBron) podcast early in the week and said that last spring’s unexpected pull out of April’s fight with Khabib was a surprise to him as UFC officials and Holloway’s team requested he pull out and seek more medical evaluation.

ESPN, the future home of the UFC, did a great long-form piece on Ortega and his background.

Sponsorships

Two interesting sponsors from Saturday night included PokerStars and online betting web site Pari Match had signage in the Octagon.  Look for this trend to continue and/or the UFC secures an “official” online betting site as a sponsor.

In the Octagon was Toyo Tires, Nemiroff Vodka, MetroPCS, Circle K, P3, Monster Energy, Motel 6 and Monster Energy had the center.

Also of note, Hooters was on the mat for UFC 231.

P3 were on the Reebok kits of the fighters.  According to multiple reports, the fighters are not directly receiving payment for wearing the logo.  Instead, P3 is paying the UFC.

UFC sponsor Bixler jewelry also appeared on the Embedded episodes giving Valentina some UFC 231 swag.

Odds and ends

It looked as though Max Holloway had a Reebok-branded bandana that stated his phrase, “It is what it is,” on it at the weigh-ins.

The Jimi Manuwa-Thiago Santos fight on the PPV was a heavy-hitting affair.

Worst “almost crime of the night”: Hakeem Dawodu just winning via split decision.

Dana White threw a tantrum when asked about Greg Hardy being on the same card as a domestic violence survivor.  The new media relations ploy is to act pissed when you don’t want to ask a question.

Also helpful for UFC media relations, it was discovered that a Bloody Elbow writer critical of the UFC is also into bestiality and kiddie porn.  This will lead to a new managerial technique of google searching writers that you don’t like.  If nothing is found, see Dana White’s tactics above.

Conclusion

The two championship fights seem to be the way the UFC hopes to stack its PPV cards where there is not a huge name to build around.  If Holloway can remain healthy, the UFC could probably do a standalone PPV with Holloway defending in Hawaii.  Not only would they sell out the venue, but get some decent PPV buys from it.  But, that would require the UFC to relax their ask from the state of Hawaii.  As for this event, 500K google searches and on a busy night of combat sports probably puts it around 275,000-300,000 PPV buys.  Perhaps above average for these types of non-“big card” fights.

UFC cancels January PPV event in Anaheim

December 12, 2018

The UFC has canceled its January PPV originally scheduled for Anaheim on January 26th due to lack of a main event.  The event was to be held on the same night as Bellator’s card in Los Angeles.

When news hit of the cancellation, Bellator Scott Coker took to twitter:

Bellator 214 will include the finals of the Heavyweight Grand Prix and Ryan Bader takes on Fedor.  Also, probably the fight of the night features Gegard Mousasi taking on Rafael Lovato, Jr. for the middleweight title.

The UFC 233 card was to feature a fight between Henry Cejudo and T.J. Dillashaw for Cejudo’s 125-pound title.  But that fight was moved up a week to the ESPN debut card in Brooklyn, New York.  A welterweight title defense with Tyron Woodley was contemplated but never materialized.  The card was to have included the debut of Ben Askren as he would have faced Robbie Lawler.

Anaheim will get a UFC event later in the year. This is the third time in UFC history that the company has called off a PPV.

Payout Perspective:

Bellator looks like they will claim this as a win for their promotion as the UFC had to cancel this event.  It’s clear the UFC is more interested in its debut on ESPN the week before than they are its PPV which is a reversal of what you would think its bottom would be.  But, first impressions likely mean a lot here and the UFC believed moving the title fight to the ESPN debut would draw better ratings than its would PPV buys.  With this news, Bellator will hope to capitalize on the one event fight night in SoCal.

$39.99 new PPV price for Ortiz-Liddell 3

November 18, 2018

This Saturday’s Golden Boy promoted Tito Ortiz-Chuck Liddell 3 matchup has a new PPV price: $39.99.  The lower price  (originally $49.99) looks to entice casual viewers into taking time away from holiday shopping and purchasing the PPV.

Of course, the fight card underneath Ortiz-Lidell leaves many wondering.  Former UFC veterans Efrain Escudero and Gleison Tibau meet in one undercard fight as well as Tom Lawlor and the rest of the card is mashup of journeyman fighters.

Fite.tv recently ran a promo for people that purchased the event on its app within a certain time the charge would be $19.99.  Notably, that price point is the same as Friday afternoon’s Phil Mickelson-Tiger Woods’ golf duel for $9 million.

Payout Perspective:

With UFC PPVs at a $59.99 price point, $39.99 may seem like a bargain until you realize the quality on this card.  I seem skeptical of the Ortiz-Liddell matchup and it seems to be purely based on living in the past.  Both of these fighters do not look like they should fight and its questionable that the California State Athletic Commission is allowing this fight to happen.  Aside from these names, there is nothing else on the card that would entice a casual fan to purchase.  Frankly, if you needed to spend money on PPV this weekend, the greater entertainment value is likely golf.

 

This is the inaugural event by Golden Boy in MMA promotion and it felt that having a “legends fight” would attract fans.  But, with the UFC having a big piece of the promotional pie along with over the top and online events taking place, its hard to promote this event without any other fights under Ortiz-Liddell.  It will be interesting to see how many PPV buys it will receive and what will be the future of Golden Boy in MMA.

White whittles down distributors draw on PPVs

November 12, 2018

This week’s Sports Business Journal features several articles on combat sports.  An interesting article on Dana White reveals that he’s negotiated down the PPV cut that many distributors receive for its PPVs.

According to the article, many outside distributors such as Comcast, Cox or DirecTV receive 50 percent of the PPV revenue from the UFC.  The distributors agree to air the PPVs and also advertise it through their specific means (i.e., digital, commercial ads) in addition to the UFC’s marketing.  In return, the industry standard was for the satellite and cable companies to receive half of the revenues for each event.

But, according to the SBJ article, White has negotiated this down “closer to 30 percent.” The deal is a coup for the UFC since it already receives 100% of the PPV rentals when customers purchase it on the UFC web site or UFC Fight Pass.

Payout Perspective:

The article, found in this week’s Sports Business Journal, talks about the UFC’s move to ESPN this January.  It also speaks about the Vegas headquarters expansion which will include a TV production facility and a min-arena to host fights.  The mini-arena will serve as home to White’s “Tuesday Night Contenders” series and “TUF” episodes.  He also hopes to add other combat sports to air on Fight Pass.  The move by White shows the company’s new business strategy where its attempting to do everything internally to save on costs.  With the UFC airing its own PPV, forging a deal with Amazon for PPVs, driving down the take for traditional distributors seemed imminent.  For the distributors, conceding to the UFC was likely due to the competition within the marketplace from the likes of Amazon and the UFC’s digital platform.  While the PPV buys are down, it still is a revenue stream for the distributors and its clear that there’s nothing that could replace it at this time.

UFC 230: Payout Perspective

November 7, 2018

Welcome to another edition of Payout Perspective.  This time around we take a look at UFC 230 at Madison Square Garden where Daniel Cormier took care of Derrick Lewis.

Double Champ takes care of Derrick Lewis

Daniel Cormier made easy work of Derrick Lewis using wrestling to negate Lewis’ KO power. DC easily tapped out Lewis in the 2nd round.

DC now sets his sights on Brock Lesnar with just one fight left on his contract.  However, you’d have to think that if Jon Jones pops up on the radar, that will be a fight to make.

As for Lewis, I would suspect he take some time off before getting back in the Octagon.  Two fights within a month is hard for any MMA fighter including a heavyweight like Lewis.

Jacare KOs Chris Weidman

Jacare Souza is a superior grappler, yet showed some flashy hands and dropped Chris Weidman in the final round.  The fight went back and forth and won Fight of the Night.  But Souza showed some strong combinations which stunned Weidman throughout the course of the fight and one to the former champ’s temple which put him down for good.

After this fight, Souza should be on the short list of fighters awaiting the winner of the Kelvin Gastelum-Robert Whittaker fight and perhaps he finally gets his title shot.

Attendance, gate and bonuses

UFC 230 drew 18,201 for a gate of $2,8471,718.16.  The bonuses of the night went to Chris Weidman and Jacare Souza for Fight of the Night and Israel Adesanya and Jared Cannonier for Performances of the Night. Each earned $50,000 bonuses.

According to secondary ticket seller SeatGeek, it was the second highest ticket for a UFC New York event outside of UFC 205.

Promotion of the Fight

Daniel Cormier joined the FOX NFL crew during halftime of Thursday night’s Raiders-49ers game to promote UFC 230.

He also did the intro on Fox Sports for his Saints.

Cormier did a lot of media.  He appeared on the Complex YouTube channel and played Connect 4 with Tony Mui.

As seen on Embedded, Derrick Lewis did a promotion at a Houston Rocket’s game and even sank a free throw to win money for his charity.

Sponsorships

The big sponsorship news for UFC 230 was the fast food wars that took over as DC and Lewis previously sparred over Popeyes Chicken.  The southern-based chicken restaurant forged a deal with Lewis.  In response, Carl’s Jr. came to the double champ’s corner.  It was an example of how sponsorships can happen organically.  Obviously, this may not happen for every UFC fighter but due to the visibility of the event and the social media followers for each, a sponsor’s deal became viable.

Embedded was sponsored by Air Force Reserves.

Motel 6 was also a sponsor of the co-main event.

Chris Weidman had a Monster patch on his walkout shirt and shorts which may indicate he has an individual sponsor with the company.

In addition, Cormier drew individual sponsor deals with Monster Energy Drinks and Nemiroff Vodka.

Inside the Octagon, Nemiroff Vodka, Modelo, Hospital for Special Surgery, Toyo Tires, the video game EA UFC 3, Metro PCS, Monster and convenience store Circle K shared an Octagon corner, Body Armor, P3 and Monster Energy had the center of the Octagon.

Modelo had the Fighter Prep Point.

Modelo also introduced its “Fighting Spirit” award of sorts to Daniel Cormier.

P3 had sponsorship space on the shoulder of the fighter’s walkout shirt.

EA UFC 3 was featured once again in pre-fight promos.

Toyo Tires also sponsored the Backstage Interviews.  This one included Megan Olivi speaking with Daniel Cormier.

Ratings

UFC PPV Prelims on FS1: 205,000

UFC Prelims: 635,000

UFC PPV Post-Fight Show on FS1: 188,000

Odds and ends

UFC 230 drew over 1 million searches which is above average and bodes well for the PPV buys.

Paul Felder did an excellent job as color commentator along with Joe Rogan and Jon Anik on the PPV.

The Last Stylebender has one of the best nicknames in the MMA game and is someone to watch.

Outside of the octagon, Ben Askren was the darling of UFC 230.

Notice that the gloves have the 25th anniversary logo on them instead of the usual UFC logo.

Lando Vannata-Matt Frevola draw should have won the FOTN honors.

The Jon Jones-Daniel Cormier rivalry remains alive despite the fact both sides say its over.

Conclusion

I was surprised by the amount of promotion for this event.  Granted, it was the UFC’s annual November show at MSG, but the main event did not look all too competitive on paper.  The event did have some good exposure with Cormier on Thursday Night Football’s halftime and the fast food wars with Derrick Lewis.  I would think this event does above average for a UFC PPV. One might expect a buy rate in the 375K-400K range.

UFC 229 draws 2.4 million PPV buys

October 12, 2018

UFC 229 has delivered the best PPV buy rate in company history according to multiple reports including The Wrestling Observer’s Dave Meltzer.  The event featuring the return of Conor McGregor and arguably the best lightweight in the world, Khabib Nurmogomedov drew 2.4 million buys.

Broken down, it drew 1.9 million PPV buys from traditional satellite and cable outlets and another 470-480,000 from internet sales on UFC’s web site.  The combined buys surpass UFC 202 which drew a reported 1.5 million PPV buys.

Despite the lack of a long lead-up for this event, it delivered and ensures a rematch between the two despite the lopsided victory by Khabib and the fallout post-match.

Payout Perspective:

The first thing to glean from the news is the number of purchasers online.  This could be due to the use of the “second screen” while watching other events (i.e., college football) Saturday night.  It also means that the UFC likely made more money from the event since more online purchases would not be shared with satellite/cable companies.  All of the indicators including Embedded and press conference views, prelim ratings and google searches pointed to big buy rate.  There was some skepticism with the number of people interested in the fight but the casual fans came out to watch the PPV.

UFC 229: Payout Perspective

October 9, 2018

Welcome to another edition of Payout Perspective.  This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas.

Khabib submits Conor, brawl ensues

You’ve likely read all about the post-fight brawl.  Despite MMA fan that like to downplay the incident, this was not how you showcase your product to the millions of fans that watched the fight.  Rather than be professional, both sides were not.  Conor’s antics prior to the night, and Khabib’s during it were both wrong.  It was a disgrace to the sport and overshadowed the dominant performance by Khabib.

At this point, the Nevada Athletic Commission will have to suspend and fine Khabib for some time to make it look like an authority.  With that being said, it’s clear that the UFC will take no action despite its ability to do something about it.  The UFC has maintained its alibi of hiding behind the regulation of a commission to do its bidding when it comes to these types of disciplinary issues.  It is clear that if they wanted, they could terminate Khabib’s contract.  Dana White stated that any fighter from Khabib’s corner would no longer fight in the UFC.  But what about Khabib?

Conor is to blame as well.  His antics have helped put him in the stratosphere of earners in combat sports and brought millions of dollars to Zuffa.  As a result, he’s been allowed to do anything without repercussions.

The whole scenario points to a suspension for Khabib and being stripped of his lightweight title.  We should have Conor face Tony Ferguson for the title and/or Diaz/Poirier winner facing Ferguson with the loser facing Conor.

Ferguson returns to stop Showtime

Tony Ferguson stopped Anthony Pettis in a blood-splattering fight that showed El Cucuy is back.  Both fighters had their moments and the movements in the fight were out of the ordinary and extraordinary.  Ferguson used a somersault to get out of the way of Pettis and Showtime used capoeira moves in attacking and defending.  Pettis was sliced by one of Ferguson’s strikes and was bleeding like a pro wrestler.  He did damage Ferguson as well.  In the end it was the relentless Ferguson that earned the victory as Pettis could not continue due to a broken hand.

Attendance, Gate and Bonuses

The event set a record for an MMA event in Nevada with 20,034 for a gate of $17.2 million.  It eclipsed UFC 200 held at the same venue.  The gate for UFC 229 fell short of the company record of $17.7 million for the UFC’s debut at MSG at UFC 205.

According to SeatGeek, a standing room only seat for UFC 229 went for over $400, with the get-in price at $1,234.  Again, it was second to only UFC 205’s get in price.

The bonuses went to Ferguson and Pettis for Fight of the Night, Derrick Lewis and Aspen Ladd for Performances of the Night.  Each drew the standard $50,000 bonus.

Payouts

The payouts were highlighted by Conor McGregor’s $3 million purse followed by Khabib’s $2 million.  But, the NAC has held up Khabib’s payout pending an investigation in the post-fight brawl.  While it has issued the check to McGregor, it’s held Khabib’s pay pending an investigation

The rest of the payouts can be found here.

Promotion of the Fight

Conor McGregor did not do a “world tour” for this fight which would have probably brought even more interest to the event.  He did promote when needed such as their first press conference.

The press conference which was held between Conor-Khabib prior to fight week was done without an audience but was shown in Times Square.  It was also on ESPN which had to use its censor liberally due to all of the profanity.  Conor’s late arrivals at the presser and ceremonial weigh-ins really put stress on the networks to deal with stretching out the time.  With more losses, networks will get tired of this habit.

ESPN did air the UFC Countdown show on its network in addition to it airing on FS1.

Dana White appeared on Jimmy Kimmel’s show to promote the fight.  Conor McGregor made an appearance on Conan O’Brien’s show and shared Proper 12 with his Irish counterpart.

In addition, there were multiple radio ads in addition to the television commercials.  Most of which highlighted the infamous Brooklyn bus attack.

Sponsorships

There were some new sponsors for this event including Conor McGregor’s Proper 12 Irish Whiskey and San Manuel Casino.  The latter sponsor is based out of Highland, California and was shown during the ceremonial weigh-ins.

One of the newest UFC sponsors, Portable Protein Pack aka P3, appeared on the front paneling of the UFC/Reebok shorts.  We may see more of this with existing official sponsors having secondary opportunities on fight gear.

In addition, Air Asia made a significant splash in its sponsorship activation which included stewardesses on stage with UFC Octagon girls during the ceremonial weigh-ins and with signage in the red corner of the Octagon to match the company’s branded color.

It was reported by Ariel Helwani that Conor McGregor signed a lucrative deal with Monster Energy which was said to be in the millions.

EA announced a new edition of its UFC3 video game featuring Conor McGregor.  EA conducted a fight simulation in which Conor McGregor KO’d Khabib in the 3rd round.

In the octagon, Toyo Tires, Harley Davidson, Bud Light, Nemiroff, Motel6, MetroPCS, P3, CircleK, Modelo, Air Asia, UFC3’s Notorious Edition, Autozone and the return of the Walking Dead and Monster Energy held the center. It was clear that there were more sponsors than ever before within the Octano on its corners and canvas.  Harley Davidson had the fighter prep point.

Ratings

The UFC Prelims on FS1 drew 1.3M viewers on Saturday.  The prefight telecast on FS1 drew 373,000 viewers.  The prefight show matched the one from UFC 223.  The 222-prefight show was the highest-rated this year with 431,000.

Odds and Ends

I wrote about the UFC brawl in depth and how the promotion of the fight allowed for this to happen.  The UFC faces a lot of fallout (good and bad) from the event.  Khabib and Conor are facing NAC sanctions for their actions and at least two fighters from Khabib’s team will likely be expelled from the UFC and from fighting in Nevada.  For a promotion that is looking to grow the sport and find blue-chip sponsors, one has to ask whether UFC 229’s brawl was good or ad for business.

Conor went after Khabib’s manager, Ali Abdelaziz, a controversial MMA manager that has been linked to terrorist groups if you believe McGregor and some journalists writing on the subject.  Despite these alleged ties, it seems that a majority of MMA fighters trust Abdelaziz with their career.  During the fight, Abdelaziz and members from both camps stayed in the back as the UFC tried to prevent what happened Saturday from happening.

The internet searches for this event were huge.  On Friday, UFC 229 drew over 2M google searches.  McGregor-Khabib drew over 2M searches as well.

Conor McGregor drew over 5M google searches on Saturday.  Derrick Lewis drew over 200,000 and Michelle Waterson drew over 100,000 searches.  “McGregor Fight” drew over 1 million google searches on Sunday.

Derrick Lewis’ post-fight interview was an all-time classic and was one of the reasons he drew as many google searches.  He took off his pants, said Donald Trump called him and told him to be Alexander Volkov.

Khabib appeared at the post-fight press conference and indicated he received congratulations from Vladimir Putin.

Matt Damon turned down the opportunity to be on Saturday Night Live to go to UFC 229.  There were many other celebrities drawn to this event as well and the aftermath had everyone on social media talking about it.

Internal numbers for Internet purchases of the event were up over 60% from Mayweather-McGregor according to Dave Meltzer.  This would be an indicator (although maybe not the strongest) the buy rate surged past the record of 1.6M PPV buys.  White indicated that it did not reach 3 million but was over 2 million.

The UFC received a ton of mainstream coverage due to post-fight brawl.  But, does this tarnish their image or encourage the promotion to try more of this?

Conclusion

Dana White touted that based on the viewership of Embedded episodes and YouTubes views compared with McGregor-Mayweather, the PPV would break the UFC record and it appears he will be right.  Despite the lack of expanded promotion of the event, its clear that the UFC hit all of the trigger points to garner the casual fans to buy the event.  The controversy is whether it was right to include footage of the bus attack or allow McGregor to continue personal attacks on Khabib’s religion, family and friends.  But, the PPV buy rate will likely go over 2 million (say 2.2 million) buys and show that marketing the bus attack footage helped more than it hurt.  There will be a rematch and you can believe that they will show the post-fight melee.

White believes UFC 229 will do 3 million PPV buys

October 3, 2018

Dana White is touting that this Saturday’s UFC 229 is trending to 3 million PPV buys.  If true, it would blow away the UFC record of 1.6 million buys.

White states that the Embedded for the first episode of Khabib-Conor drew 1.7 million views within 24 hours.  In comparison, he states that the first episode of Mayweather-McGregor had 800,000 viewers within 24 hours.  He indicated that the viewership online for the UFC 229 press conference was at 4.7 million views which outdoes the biggest World Tour press conference for Mayweather-McGregor

White estimated that it would be 2 million PPV buys, but now believes that it closer to 3 million.

Payout Perspective:

Will it actually do 3 million PPV buys based on the online interest in comparison to Mayweather-McGregor?  It’s hard to say because comparing Mayweather-McGregor to Khabib-McGregor is vastly differently.  Certainly, The Money Fight’s popularity was due to the fame of Mayweather and the curiosity and spectacle of the event.  But, can White extrapolate the success of the PPV buys of that event and use it as a model for this event?  With predicting PPV buys, its always speculative.  In that past, we have used Google Searches and Prelim ratings to determine the popularity of the event and how that might equate to PPV buys.  In this case, the 3 million number is an aspiration and not a certainty.  Moreover, one must factor in the international appeal of this event as it may not equate to the domestic PPV market.  What will be telling is whether the UFC will release its buys from its own UFC.tv site.

Canelo-GGG II draws approximately 1.1M PPV buys

September 25, 2018

Canelo-GGG II on September 15th drew approximately 1.1 million PPV buys per a report by ESPN which probed multiple industry sources regarding the buy rate.  The report would mean that the rematch fell short of the original fight between the two.

With a suggested retail price of $84.95, the event generated at least $94 million in the United States for the HBO PPV telecast.  The first fight between the two drew 1.3 million buys.  The rematch generated more revenue since the price point was higher.

Golden Boy, the promoters for the event, stated they would not release its official buy rate information but indicated between the gate, PPV buys and digital sales, it did better than their first bout.  The live gate at the T-Mobile Arena drew 423,473,500 from the sale of 16,732 tickets.

Payout Perspective:

The ESPN report notes that streaming PPV increased since the last fight so that may attribute to the low PPV rate.  Regardless of being 1.1 or 1.3, the fight produced and will likely garner a trilogy.

GGG-Canelo 2 will be available in movie theaters

August 29, 2018

Gennady Golovkin and Canelo Alvarez are set for their rematch on September 15th and not only will you have the choice of purchasing the event in PPV, you can also attend the card at your local movie theatre.

Dan Rafael of ESPN reports that the fight will be available in more than 450 movie theaters across the country.  Golden Boy Promotions and Fathom Events made the announcement this week.

The price point is usually around $20 for the event.  Fathom Events has collaborated with promotions in the past to show Boxing PPVs.

Looking back at the first fight between the two, Fathom really put together an interesting trailer.

For the rematch, Fathom does it again.

Payout Perspective:

Expect this event to do as well as their first fight.  Fueled by the animosity due to Canelo’s suspension, we can see these two go toe-to-toe for another 12 rounds.

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