The Charlotte, North Carolina based-CBD company, cbdMD, Inc. has signed UFC Heavyweight Champion Daniel Cormier to a sponsorship deal. The deal comes the same week as he prepares to defend his title against Stipe Miocic at UFC 241.
No terms of the deal were released. cbdMD is a consumer cannabidiol brand whose products include a vast array of products from the newest fad in sports sponsorship.
cbdMD is making a push into sports sponsorship and Cormier is the latest added to the roster which includes golfer Bubba Watson, America Rallycross driver Steve Arpin and the BIG3 Basketball League led by rapper Ice Cube. It also included Chael Sonnen until his recent retirement in June.
The UFC has its own cannabis-based sponsor, Aurora Cannabis. So, this deal with DC means that he’d be doing promotion outside of UFC Fight Week.
Payout Perspective:
The deal shows the aggressive nature of the CBD industry at this point. While most athletes will not go as far as Nate Diaz, who smoked a joint during open workouts, CBD is becoming more accepted by more athletes as a way to recover from physical stress. Cormier’s sponsor deal reflects his notoriety and ability to help the brand even if he cannot directly promote it during UFC events.
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