Daniel Cormier to host Kobe Bryant-produced ‘Detail’ series on ESPN+

June 30, 2019

Daniel Cormier will be featured on Kobe Bryant’s ESPN + show ‘Detail’ in which the Heavyweight Champion will provide analysis of UFC fights.

Bryant and former Indianapolis Colts and Denver Broncos QB Peyton Manning have hosted shows which break down the respective sports of basketball and football.

The UFC equivalent will be a five-part series on the ESPN digital platform and debut on Monday. Cormier will be breaking down the skills of UFC women’s bantamweight and featherweight champion Amanda Nunes. She is scheduled to defend her bantamweight title at UFC 239 on July 6th.

Subsequent episodes will include Conor McGregor, Kamaru Usman, Khabib Nurmagomedov and Israel Adesanya.

Payout Perspective:

This is a great feature involving Cormier and the sport of MMA.  It should help those wanting to know more about the UFC about the technical aspects of the sport.  Cormier is a great analyst on UFC broadcasts and he’s a definite student of the sport.

UFC onESPN 3 attendance, gate and bonuses

June 30, 2019

UFC on ESPN 3 took place Saturday night in Minneapolis, Minnesota.  Main event heavyweight Francis Ngannou led the list of bonus winners with his first round KO of Junior dos Santos.

Also receiving $50K bonuses were Joseph Benavidez, Alonzo Menifield and Eryk Anders.  There was no fight of the night. All 4 finished their respective opponents.

The event took place at The Target Center in Minneapolis.  The event drew 10,123 for a gate of $952,204.77.

The numbers were announced post-event.

Payout Perspective:

Ngannou has righted himself after a terrible fight against Derrick Lewis last year.  He’s now stopped two former heavyweight champions (Cain and JDS) in his last two fights.  The event was well-attended for a Fight Night event.

Payouts for Top Rank Boxing’s Comney-Beltran event

June 28, 2019

ESPN’s Dan Rafael reports the purses for Top Rank Boxing’s event in Temcula, California on Friday night.  The information was disclosed by the California State Athletic Commission.

Per Rafael’s post:

Richard Comney:  $350K plus $20K from Ray Beltran’s purse for failing to make weight.

Rey Beltran:  $160K minus $40K per the CSAC

 

Carlos Adames: $30K

Patrick Day:  $50K

 

SauL Rodriguez:  $30K

Miguel Angel Gonzalez:  $5K

 

Junior Fa:  $15K

Dominic Guinn:  $15K

 

Vincente Morales:  $3K

Ruben Rodriguez:  $4K

 

Augustine Mauras:  $3K

Raymond Muratalla:  $4K

 

Joaquin Chavez:  $5K

Elvis Rodriguez:  $6K

 

Jose Antonio Meza:  $4K

Dmitry Yun:  $5K

 

Prisco Marquez:  $3K

Christopher Zavala:  $5K

 

Osbaldo Gonzalez:  $3K

David Kaminsky:  $3K

PBC on Fox Sunday peaked with 1.832M viewers

June 25, 2019

PBC on Fox Sunday night peaked with 1.832 million viewers during the Charlo-Cota fight which seeped over the two-hour time slot.  The event peaked during the 10:00pm ET-10:15pm ET quarter hour.  The telecast on Fox averaged 1.211 million viewers from 8-10:15pm ET.

The complete main card telecast on Fox drew 1.265 million viewers along the Fox family of Fox, Fox Deportes and Fox Sports streaming services.

Broken down the main card telecast on Fox Sunday night were as follows:

Rigondeux vs. Ceja: 1.030 million viewer average

Spencer vs. Black:  1.187 million

Charlo vs. Cota:  1.832 million (same as the peak)

Fox Deportes drew an additional 48,000 viewers.  Fox Sports streaming services had an average minute audience of 6,118.

The PBC Boxing Prelims drew 836,000 viewers.  Earlier in the day, Inside PBC Boxing on Fox averaged 320,000 viewers.  The Inside PBC Boxing telecast featured Manny Pacquiao and Keith Thurman talking about their upcoming fight in July.

Payout Perspective:

The fast-national average was 1.007 million viewers but did not account for the 15-minute overrun.  The event did not fare well competing against other network shows on Sunday night but the averages for the fights were good as compared to other PBC on Fox telecasts.

Bellator MMA 223 draws 386,000 on The Paramount Network for tape-delayed card

June 25, 2019

Bellator MMA Live 223 drew 386,000 on The Paramount Network Saturday night.  The event was a tape-delayed telecast as the show took place earlier in London.

The event saw an upset as Rafael Lovato, Jr. defeated Gegard Mousasi to win the Bellator MMA middleweight world championship.

The telecast aired on digital streaming service DAZN as well as Paramount.

The last three Bellator events have been exclusively on DAZN.  The last event airing on Paramount was Bellator 219 which drew 307,000 viewers.

Payout Perspective:

It’s hard to gage how much Bellator viewership has dropped off since the event also airs on DAZN and we are not privy to the digital platform’s viewership.  With tape-delayed card, you can expect a lower viewership number since most of the hardcore fans will find ways to watch the event live.

UFC Fight Night Greenville Prelims draw 413K on ESPN Saturday afternoon

June 25, 2019

The UFC Fight Night Prelims: Greenville drew 413,000 viewers on Saturday night on ESPN.  The event preceded the event on ESPN+.

According to Nielsen, via ShowBuzz Daily, the event drew 207,000 viewers in the A18-449 demo and a 0.27 share overall.  The Prelims aired early afternoon on the west coast and late afternoon on the east coast.

The three-hour prelims featured Dan Ige winning a unanimous decision victory over Kevin Aguilar.  It also saw the second-fastest KO in UFC heavyweight history with Jair Rozenstruik defeating Allen Crowder.

Earlier this month, UFC Fight Night Stockholm Prelims drew 257,000 viewers on ESPN2.  Those Prelims aired early Saturday morning due to the time difference.

Payout Perspective:

The prelims are fairly low considering that the Prelims airing on ESPN occurred during the early/mid-afternoon for most of the country.  With the east coast start, it made the main card easy for those in the same time zone as Greenville, but early for those of us on the west coast.

PBC on Fox Sunday night draws 1.007 million viewers in Fast Nationals

June 24, 2019

Premier Boxing Champions on Fox drew 1.007 million viewers in Fast Nationals.  The event held on Sunday night drew a 0.3 rating in the A18-49 demo and a 2 share overall.

According to Television by Numbers, the event was the lowest rated show in its time slot.  60 Minutes on CBS drew close to 6.14 million viewers in the 8-9pm slot.  In the 9-10pm slot, The Good Fight on CBS drew 3.72 million viewers.

The 7-8pm time slot saw PBC Prelims draw 880,000 viewers. The prelims featured two undercard fights.

The event featured the return of Jermell Charlo as he knocked out replacement Jorge Cota in the third round.

Payout Perspective:

The other PBC on Fox cards occurred on Saturday night so it would be unfair to compare them.  But its clear that CBS owns Sunday night programming with 60 Minutes as its big lead-in.  One of the other concerning things you may notice is the A18-49 demo is low with no sight of it trending upward as boxing continues to be a sport dominated by older viewership.

Bellator announces sponsorship deal with cbdMD

June 24, 2019

Bellator announced it has inked a multi-year CBD sponsorship with cbdMD according to a company press release.  The company touts itself as a nationally recognized consumer cannabidiol brand.

The partnership began at Bellator 222 in New York City.  As part of the deal, cbdMD will receive a depth of integrated partnership assets, including category exclusive branding inside the Bellator cage, to promote the cbdMD.

No financial details of the deal were announced.

Payout Perspective:

It was inevitable that Bellator would garner a part of the CBD industry.  The UFC partnered with Aurora Cannabis, it was only a matter of time before we saw other promotions secure CBD sponsor deals.  According to sources in a SBJ article, the deal with the UFC was reportedly worth $15 million over a 5 year span.  No word if cbdMD is paying anywhere near this deal, but it shoes the amount of capital the industry has at this time.

UFC Greenville attendance, gate and bonuses

June 22, 2019

UFC on ESPN +12 took place on Saturday from Greenville, South Carolina.  It was the promotion’s first appearance in the area.

The event drew 7,682 fans for a gate of $567,930,80 according to UFC officials post event.  The event took place at Bon Secours Wellness Arena in Greenville.

The bonuses of the night went to Deron Winn, Eric Spicely, Chan Sung Jung and Jair Rozenstruik.  The Korean Zombie scored his bonus with a first round TKO of Renato Moicano.  Rozenstruik earned the second fastest heavyweight KO in UFC history with a 9 second stoppage of Allen Crowder. Winn and Spicely started the evening with an entertaining fight that won FOTN.  Winn earned the decision.

Payout Perspective:

The event in South Carolina was one of the lowest turnouts in terms of gate and attendance but this may have been anticipated as the UFC enters regional markets across the U.S.  Similarly, the UFC had relatively small numbers when it visited Wichita, Kansas earlier this year.  The original plan as believed by most was for native Stephen Thompson to headline which may have provided an extra boost for fans to attend. However, due to injury Thompson was not ready to return to the Octagon.

Sean O’Malley USADA tests come back positive from residual Ostarine levels

June 22, 2019

Sean O’Malley is out of his July 6 fight with Marlon Vera according to the bantamweight in an Instagram post.  Coming off of a six month suspension, O’Malley could be facing another USADA suspension as he stated that a recent test found Ostarine in his system.

O’Malley was coming off of a suspension for a finding of Ostarine in a contaminated supplement.

 

View this post on Instagram

 

Punished twice for doing nothing wrong. I have never taken anything illegal. I don’t know what’s going to happen, but I will continue to train and get better everyday. “You have power over your mind – not outside events. Realize this, and you will find strength” -Marcus Aurelius

A post shared by Sugar Sean O’Malley (@sugaseanmma) on

He stated in his Instagram post that two recent tests have found Ostarine.  He claims that USADA believes that his tests are related to residual from last level and “the low level is not providing me with no performance advantage,” per O’Malley’s social media post.

A similar situation occurred with Jon Jones and Turinabol when USADA determined that the trace amounts would not give him an advantage.

Payout Perspective:

O’Malley seems upset with this outcome but one has to wonder if USADA and the UFC are now changing its standard when it comes to drug testing.  As it did with Jon Jones, it is now focusing on whether or not the banned substance in the system would give the athlete a “performance advantage” versus a zero-tolerance standard which would hold the athlete responsible for what they ingested.  Obviously, the issue of contaminated substances may be factored in to consideration which may be O’Malley’s argument.  Yet, it’s still seems like a shift on how USADA addresses drug test failures.

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