Carl’s Jr. backs Champ Champ after Popeyes sides with Lewis before UFC 230

November 2, 2018

Less than 24 hours after Derrick Lewis secured Popeyes Chicken as a sponsor, Daniel Cormier has retained Carl’s Jr. in a sponsorship deal per the company’s twitter.

The SoCal Company with restaurants all over the country (except Seattle) changed the name of its twitter account to “Carl’s Jr/Daniel Cormier fan account” for the occasion.  Very active on twitter with mostly off-the-cuff humor, Carl’s Jr. entered the UFC world of promotion. It had a campaign with Ronda Rousey in 2015.

Similar to Popeyes offer for free chicken in Texas if Lewis wins Saturday night, Cormier announced that he’d be passing out free burgers when he defeats the Black Beast.

In addition, it appears that Cormier has an individual deal with official UFC sponsor Nemiroff Vodka.

Payout Perspective:

Credit to Cormier’s team and Carl’s Jr. for a chance at jumping on an opportunity.  This is great for Cormier, who made an appearance on the Fox Halftime Show of NFL’s Thursday Night Football and the promotion of Saturday’s event.  The fast-food war between Popeyes and Carl’s Jr. will likely help all involved.

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