Corona will be the main sponsor for The Money Fight

August 23, 2017

The Sports Business Journal reports Mexican beer maker Corona will be the main sponsor for Saturday night’s fight between Conro McGregor and Floyd Mayweather.  Aside from Corona, Body Armor will have “prime placement” as it will be all over the ring on fight night.

Terms of the Corona deal were not announced although it was previously reported that the asking price for the sponsorship, along with a suite of branded areas would go for $10 million.  Corona will have its logo in the center of the mat and will be integrated into Showtime’s PPV telecast of the bout.  Of course, ring girls that have been at Mayweather-McGregor events this week will be

Body Armor will have its logo on “towels and stools in the fighters’ corners.”  Fighters will drink out of BodyArmor-provided bottles.

The fighters have secured their own sponsor deals as Mayweather has renewed a deal with Hublot to have its name across the waistband of his shorts for the fight. He also signed a deal with high-end tequila brand Avion.  Mayweather’s likeness will appear on a limited number of its Tequila bottles.   McGregor has signed deals with Monster Energy and online gambling site BetSafe.

Payout Perspective:

It was curious that the sponsors had not been announced until this week but it appears that there will be a major presence at the event.  Whether or not the fight was able to garner the $10 million price tag for the main sponsor is something that may be revealed at a later date.  Corona is a long-time fight sponsor and most events they seemingly interchange with Tecate as the beer (and usually) main sponsor.  The BodyArmor deal is a big one for the company.  It has had a presence in the sport but I would assume that this is likely its biggest sponsorship to date.  As for the fighters, I think both will earn a lot of money from in-ring sponsorships.

2 Responses to “Corona will be the main sponsor for The Money Fight”

  1. mma guru on August 23rd, 2017 6:41 PM

    No offence Jason, but you are out of your league. You have the audacity to write “It was curious that the sponsors had not been announced until this week” when it was announced last Friday and I have already announced this on your site in a post 2 days ago when listening to the show money episode.

    Aug. 18, 2017 (GLOBE NEWSWIRE) — Corona Extra® today proudly announced it has signed on as the Official Beer Sponsor of Mayweather vs. McGregor, a four-fight SHOWTIME PPV event taking place Saturday, Aug. 26 at T-Mobile Arena in Las Vegas

  2. Bully4m4e on August 24th, 2017 11:48 AM

    Jason, it isn’t “curious” that the sponsors haven’t been announced till recently. The deal and price depended on when Corona’s advertising would get to start. During the Press Tour there were a few different Sponsors scattered here and there. That IS extra funds coming in. The Deal was meant for Fight Week and most importantly Fight NIght. The “BANG” presentation and announcement was brilliant marketing. The press and fans alike were all speculating after hearing about the 10Mil price tag. Keeping the secret built intrigue and now with the brands being splashed everywhere it will have much more impact. Pretty simple marketing 101.

    Not writing this to offend, putting it out there for you as someone who has been involved in big marketing for years.

    Do appreciate your articles.

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