Ronda Rousey will be a part of a new marketing campaign with Procter & Gamble’s Pantene brand. The campaign is a play on Pantene’s “Don’t Hate Me Because I’m Beautiful” campaign in the 1980s.
In the television ad, Rousey states, “Don’t Hate Me Because I’m Strong.”
Partnering w/ @Pantene to show how beautiful strong women can be. Don’t hate me BC I’m strong. #StrongIsBeautiful https://t.co/vgE4uRenCq pic.twitter.com/rs1EHwYXBA
— Ronda Rousey (@RondaRousey) December 7, 2016
Rousey will appear across TV, digital and print advertising as well as PR and social media platforms.
https://youtu.be/7TIQBnCSiik
Payout Perspective:
The launch of the campaign comes just weeks before Rousey returns to the octagon on December 30th. It’s another major mainstream marketing campaign for Rousey. This spot seems to be perfect for Rousey since the take on the campaign is a turn on the old perceptions of women and a look at the more active emerging role of women.
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