Ronda Rousey in new Pantene marketing campaign

December 7, 2016

Ronda Rousey will be a part of a new marketing campaign with Procter & Gamble’s Pantene brand.  The campaign is a play on Pantene’s “Don’t Hate Me Because I’m Beautiful” campaign in the 1980s.

In the television ad, Rousey states, “Don’t Hate Me Because I’m Strong.”

Rousey will appear across TV, digital and print advertising as well as PR and social media platforms.

Payout Perspective:

The launch of the campaign comes just weeks before Rousey returns to the octagon on December 30th.  It’s another major mainstream marketing campaign for Rousey.  This spot seems to be perfect for Rousey since the take on the campaign is a turn on the old perceptions of women and a look at the more active emerging role of women.

One Response to “Ronda Rousey in new Pantene marketing campaign”

  1. jf on December 8th, 2016 6:46 PM

    Conor will be on Games of Throne in 2017. MMA’s taking the world by storm.

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