UPDATED – UFC 193 search interest trending down after Friday

November 14, 2015

After a UFC weigh-in which featured a brief skirmish between main eventers Ronda Rousey and Holly Holm as well as a Rousey “promo” on Holm after, search interest for the fight has trended down.

UPDATED 4:31pm: As you can see from the graph, that keeps updating, searches are back up.

As you can see from the graph over the past 7 days, interest spiked on Friday afternoon but looks to have receded since then.

Via Google Trends as of Saturday morning:

 

Payout Perspective:

Obviously the unfortunate happenings in Paris probably detoured social media searches and interest.  Will the trends mean that the great run on Rousey PPV success end tonight?  Google trends is a scientifically unscientific way to predict PPV buy rates.  While the graph appears to reflect a downturn in interest, this trend is likely an anomaly.  One would think there’s an uptick in searches as the day goes on today.

6 Responses to “UPDATED – UFC 193 search interest trending down after Friday”

  1. tops E on November 14th, 2015 3:24 PM

    No espn award over serena with this fight

  2. JamesG on November 14th, 2015 3:37 PM

    What a dumb post. Shocking observation – people weren’t searching as much overnight and early morning as during the actual weigh-ins or leading up to the event. Searches are already shooting up again.

  3. Jason Cruz on November 14th, 2015 4:27 PM

    Hey JamesG:

    Yet you read the post. Yes, as you can see, the searches are back up but usually after weigh-ins they go up. That was the purpose of the post.

  4. Spartacus on November 16th, 2015 7:44 AM

    I doubt this will flop regardless of the terrorist attacks. This was a big seller ahead of time. We’ve seen in the past how the searches are meaningless.

  5. BrainSmasher on November 16th, 2015 3:23 PM

    I haven’t seen this much talk about a fight except the boxing match with FMJ and Pac. This PPV had to have done huge numbers. I would say atleast 1.5 million buys. Way to much interest!

  6. Chris on November 16th, 2015 4:38 PM

    Adam Swift ‏@AdamMSwift 13h13 hours ago

    Unprecedented 17M Google searches related to UFC 193 this weekend.
    22 retweets 18 likes

    Adam Swift ‏@AdamMSwift 12h12 hours ago

    In comparison I believe Mayweather-Pacquiao landed at 12M Google searches. All numbers are US only.

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