Ellen DeGeneres debuted the UFC 193 promo video on her own video channel, ellentube, on Friday. The video features Ronda Rousey as an 11-year-old as she discovers judo.
The daytime talk show host tweeted out the video to her 48 million viewers. The video has been viewed by over 124,000 at the time of this writing. Rousey appeared on “Ellen” a couple weeks ago. During the interview, the women’s bantamweight champ stated that she was a huge fan of Ellen and always wanted to be on the show.
Girls can grow up to be anything they want. Just look at my friend, UFC fighter @RondaRousey. http://t.co/0d6DVejYCW
— Ellen DeGeneres (@TheEllenShow) October 2, 2015
Payout Perspective:
Similar to her appearance on Good Morning America, the promotion of Rousey’s next fight on Ellen’s channel should open up Rousey (and the UFC) to the women’s demo more than ever before. Ellen tweeting the video to her 48 million followers is unprecedented reach for the UFC. The promotional video is well-done and presents much more of a mainstream appeal than the usual UFC promo. Will it help sell the PPV?
Thats a great promo, only a few fighters/fights get this kind of promotion, McGregor, Ronda, Jones.
its so much better than the usual Rogan screaming and shitty Lincoln Park song commercials they usually do for fights.
Well done UFC.
Nice.
MMA keeps hitting new milestones. Cool to see such a celebrity endorsement.
Ufc would next be in the Oprah network hahaha
Amazing video. With next to no promotion dollar, Rousey got 925k PPV buys last time, this one will probably be huge. Over 1 million?
193 should easily go over 1m
600-700k.
No hype for this at all.
And lol if you think ur goin to tap into the “women” demo.
Housewives dont care about mma.
When was the last time UFC even had a 1m ppv lol? Lesnar was the biggest star they ever had and not even he wanted to come back to the trainwreck they are now.