Reebok ends Jon Jones sponsorship deal

April 29, 2015

Darren Rovell reports that Reebok has terminated the contract of Jon Jones.  The news comes on the heels of his suspension from the UFC on Tuesday.

Jones had an individual sponsorship agreement with the soon-to-be official clothier of the UFC.  He was featured in a commercial for the brand which debuted during NBA games last month.  A link on the Reebok web page which featured Jon Jones is no longer valid.  Also, a tweet from Reebok last week promoting Jon Jones with an Instagram pic/video no longer works.

A representative for Reebok told TMZ Sports, “In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately.”

Payout Perspective:

The decision by Reebok to pull Jones’ individual sponsorship deal was a likely result of his indefinite suspension and actions this past weekend.  Like the UFC, it had stuck with Jones despite the positive showing that he had used cocaine, but the latest episode was too much for the brand that becomes the official sponsor of the UFC in July.  It’s an obvious hit for Jones and also one for Reebok as it had invested in Jones as well.  Certainly, the brand can shift to another UFC star but it would be of no surprise if Jones was to be a main driver for Reebok.

13 Responses to “Reebok ends Jon Jones sponsorship deal”

  1. d on April 29th, 2015 6:39 AM

    Darren Rovell trolls on mma. You can see the enthusiasm from him every time something like this happens to a mma fighter or promoter. He would fit in perfectly on the comment section here.

  2. saldathief on April 29th, 2015 7:39 AM

    The UFC needs to make some serious changes! seems they can’t manage anything remotely successful for very long. The arrogance and lack of respect for the intelligence of most fans and journalists has made them an easy target for ridicule. Dana walks around and talks like he’s hot shit, truth is his shit cools off very fast. Seems like every week or so they are hit with bad news after bad news. I wonder what their stock would be doing today if they were a public company? hahah it would be in the shitter!!! Don’t worry they have all their eggs in one basket called Ronda and Conor. hahahaha fucking joke of a promotion if you really look at it!!

  3. d on April 29th, 2015 11:00 AM

    Sal ranting incoherently again.

  4. saldathief on April 29th, 2015 2:51 PM
  5. JF on April 29th, 2015 5:09 PM

    @ Sal Not only is Dana going to watch, it was announced that he will be a star analyst for yahoo sports during the fight’s broadcast!

    http://www.bloodyelbow.com/2015/4/28/8508253/mayweather-vs-pacquiao-dana-white-analyst-ufc-boxing-news

  6. saldathief on April 29th, 2015 7:07 PM

    bahahahah you cant make this shit up!!! D will be watching the WWE reruns thats about his speed!!!!

  7. d on April 29th, 2015 8:13 PM

    Sal will be watching reruns of Mayweather-Pacquiao ten years from now realizing there are no more boxing super fights and his welfare will be gone because Arum will be dead. HAHAHA!!! Saldaqueef!!!

  8. saldathief on April 30th, 2015 3:15 AM

    Yes I watch plenty of classic boxing, always have. Let me know when there is a classic MMA fight that anyone gives a flying fuck about!!! hahaha Even Dana knows where the real show is!!! hahahah D is such a clueless child..

  9. d on April 30th, 2015 8:20 AM

    You better get used to it. That’s all there’s going to be is classic boxing.

    Saldaqueef is a delusional mutant.

  10. saldathief on April 30th, 2015 3:17 PM

    hahahah the boxing haters said that 100 years ago hahahah hey new name for Maypac, its just called THE Fight now hahah

  11. d on April 30th, 2015 3:18 PM

    100 years ago there wasn’t a better product in terms of combat sports, not to mention you exaggerate dates.

    More ranting from the diaper boy, Saldaqueef.

  12. saldathief on April 30th, 2015 5:25 PM

    D has never even been to an mma fight or a boxing fight so anything he says is just google myth. hahahah big weekend stay tuned

  13. d on April 30th, 2015 9:29 PM

    Sal foaming at the mouth again.

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