Showtime signs on with Reebok

July 2, 2014

MMA Junkie reports that Anthony Pettis has signed a sponsorship deal with Reebok.  The deal will include Pettis promoting the company’s new running shoe, Zjet.

Showtime was picked as a Reebok guy due to his “…explosive speed, and bold confident style,” told Reebok executive John Lynch to MMA Junkie.

Via MMA Junkie:

“For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit. Running is an integral part of Anthony’s training regime, and we know ZJet will help him to be in the best possible shape ahead of his highly anticipated fight in December.”

Payout Perspective:

The sponsorship with Reebok comes shortly after signing a deal with Wheaties.  Pettis becomes the second UFC fighter to be sponsored by Reebok after Johny Hendricks.  Reebok also sponsors Rampage Jackson in Bellator.  The deals reflect the popularity of Pettis.  Good looks, flashy moves and the Showtime Kick has propelled his brand.  He gets sponsored by UFC’s official sponsors (Corn Nuts, Toyo Tires, etc.) as well as his two new mainstream companies.  As we wrote previously, Showtime can thank his marketing and business reps for the sponsorship deals considering he will have not fought for over a year when he steps into the Octagon in December.


10 Responses to “Showtime signs on with Reebok”

  1. saldathief on July 2nd, 2014 4:05 PM

    Horrible athletic shows IMO fall apart crap! Wheaties? lol

  2. Anti troll on July 2nd, 2014 4:56 PM

    Dude really just go away

  3. D on July 2nd, 2014 6:19 PM

    Sal’s delusions are running wild.

  4. saldathief on July 2nd, 2014 7:24 PM

    Both of you losers would have nothing to do or a job posting if it wasnt for me please fuck off

  5. saldathief on July 2nd, 2014 7:25 PM

    BTW this sponsorship is worth a free tanning season somewhere bahaha give me a break already!

  6. anti trolls on July 2nd, 2014 8:58 PM

    Sal is madd he cant eat wheaties anymore

  7. tops E on July 2nd, 2014 9:37 PM

    Aldo is injured…sinking ship

  8. D on July 3rd, 2014 6:57 AM

    Arum’s minion rambling on more.

  9. Logical on July 3rd, 2014 1:11 PM

    Nice, General Mills & Reebok… All blue chip sponsors for Mr. Pettis. What’s next? Gatorade? That showtime kick was a stunner for sure & most likely the biggest culprit in all of this.

  10. Mr. Roper on July 24th, 2014 9:08 PM

    I can tell you right now that the UFC has partnered with Reebok on the fighter uniform. Done deal.

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