Henderson receives NASCAR raceway sponsorship

August 24, 2013

The Phoenix International Raceway has announced that it will sponsor Benson Henderson in title defense against Anthony Pettis on August 31st. Henderson will wear the PIR logo on his walkout shirt and on his banner.

Henderson will also serve as an honorary pace car driver for the track at the National Sprint Cup Series in November 10th.

Via Phoenix International Raceway web site

Via Phoenix International Raceway web site

Via PIR’s web site:

We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said [Phoenix International Raceway president Bryan R.] Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”

Payout Perspective:

A good local tie in for PIR which has tapped Dominick Cruz and Anderson Silva in the past. Henderson is a Phoenix area resident and his name recognition should help draw interest to its November event. Its MMA sponsorship should get some good sponsor airtime as Henderson will be in the main event at UFC 164.

16 Responses to “Henderson receives NASCAR raceway sponsorship”

  1. aintitthetruth on August 25th, 2013 8:16 AM

    How much in cash they are giving bendo?

  2. aintitthetruth on August 25th, 2013 8:17 AM

    That should read “are they”

  3. Tops of on August 26th, 2013 5:46 AM

    Chavez-Haugen attendance record shattered? Promoter says more than 200,000 fans watched boxing match in Volgograd


    Boxing’s dead….lol

  4. Tops of on August 26th, 2013 5:52 AM

    Olympic Gold Medalist Murata halts OPBF Champ Shibata in pro debut

    Bob arums next Asian star after zou shimming….top rank is really making its Asian mark….

    Murata is a Olympian and a gold medalist…..legit…..not an alternate…..hahaha

  5. Chris on August 26th, 2013 6:31 AM

    Glad to see Tops is still trolling this site.

  6. aintitthetruth on August 26th, 2013 8:03 AM

    You are biting the hook. little man!

  7. BrainSmasher on August 26th, 2013 2:16 PM

    His comments are a distraction and take away from the articles these guys put out. He should get his ass banned. Every article is followed by negative, biased, and often unrelated ignorant comments by Dumb, Dumber, and Dumbest, the Three Stooges of MMA Payout.

    Even worse is any new reader or even long time reader who ever decides to contribute and comment on an article would be attacked by you fools. Im sure there are many readers who don’t want to be dragged into the mess and stay silent or stop coming here.

  8. Tops of on August 26th, 2013 8:05 PM

    Wow…b.s. and Chris want a Dana type of comment section…follow..follow… Hahaha…I just posted 2 news on boxing…true news.

    ..in any business industry ..you just don’t mention what one company says.. you also mention other companies or other competitors direct competition and the general market…..Remember Dana white from the start mention different sports and compare it to the UFC…

  9. aintitthetruth on August 26th, 2013 8:15 PM

    here goes bs making blanket statements. BS set the standard for biased commentary. she is also the hyperbole king.

  10. Chris on August 27th, 2013 12:48 PM

    What Tops doesnt understand is nobody cares if you hate on the UFC, you have that right, just stick to the topic.

    This article and this site have nothing to do with boxing yet all you do is come here, shit on the UFC, ignore what the actual article is about and then post random boxing info and then take stabs at mma.

    If the article is UFC xxx does shit buys then smash the UFC for doing low buys or low ratings. Just stick to what the article is about.

    Maybe this happens but do mma fans do that on boxing sites? Like does anyone go on Bad Left Hook and in an article about a fight being announced do mma trolls post

    GB Boxing on FS1 did 20k more viewers than an old UFC unleashed. So basically an old unleashed episode with Wandy/Franklin did about the same number as a live boxing event. LOL, hahahah boxing sucks.

    Do fans do that? cause if they do they are pathetic.

  11. aintitthetruth on August 27th, 2013 3:22 PM

    Hey chris. i think you dropped this http://en.m.wikipedia.org/wiki/File:Schnuller.JPG

  12. Chris on August 27th, 2013 3:39 PM

    Well aintitthetruth atleast you admitted Tops is a troll.

  13. aintitthetruth on August 27th, 2013 5:57 PM

    No i didn’t.

  14. Tops of on August 27th, 2013 6:25 PM

    Why are you crying Chris? Hahaha…funny thing is when Chang (dunno if your related lol) puts boxing numbers that are extremely low in this website…you and b.s. don’t react at all…..you don’t get pissed at him you don’t complain why he’s posts boxing numbers here etc….etc…

    You just want everybody to be a ufc fanboy dana diciple and everybody should just hear comments that you want to hear….of course.you don’t want to hear 200k people watching boxing in Russia…..

  15. Tops of on August 27th, 2013 6:39 PM

    Boxing numbers that are extremely low(and accurate and true).

  16. aintitthetruth on August 28th, 2013 12:01 AM

    If this site has nothing to do why boxing then why does it put out boxing content sometimes? Way to try to distort reality “chris”

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