UFC introduces home fitness program

UFC announced the launch of UFC Fit as the organization’s first ever in-home fitness and nutrition program.  The program was developed by Mike Dolce of the famed “Dolce Diet.”

Via UFC press release:

Developed with renowned strength and conditioning coach Mike Dolce, UFC FIT is a lifestyle program based on the same methods the world’s greatest athletes use to prepare for the OctagonTM.

A celebrated training coach and former mixed martial artist, Dolce has earned his reputation as the greatest conditioning and nutrition expert in the sport, helping top contenders including Johny Hendricks, Gray Maynard, Michael Bisping and Thiago Alves prepare for competition. Now, for the first time, Mike Dolce shares the knowledge and techniques that have turned athletes into champions in this in-home training program.

UFC president Dana White said: “What makes UFC FIT different from every other workout is Mike Dolce. The UFC doesn’t cut corners or do anything halfway, so when we decided to create UFC FIT, we knew we had to work with Mike. He’s someone we respect, someone we believe in and someone we know gets results. To compete in the UFC, you have to be proficient in five Olympic sports including boxing, wrestling, taekwondo and judo on top of having world class strength and cardio. And Mike Dolce take these guys level to another level – just imagine what he can do for you.”

UFC FIT includes:

 •  12 dynamic workout DVDs

•  Plus 3-Day Shred, a jumpstart to weight loss

•  12-week Workout Tracker

•  132-page Lifestyle & Nutrition Manual, complete with training tips, a grocery list, meal plans and healthy, delicious recipes

•  And for when you are on the go, Xyience® Ulti-Bar™ and Ulti-Meal™ Replacement Protein Shake, created exclusively for UFC FIT

UFC FIT is available now at UFCFIT.com. Additional merchandise is also available including an official UFC FIT Octagon® Mat, water bottle and fitness apparel.

Payout Perspective:

First GSP Fit, then the UFC Personal Trainer, now this. A tacit endorsement of Dolce’s methods by the UFC. From the press release it looks like it also utilizes Xyience, a UFC official sponsor, in this program.  This home fitness product falls in line with the current craze of at home workout regimens. We’ll see how sales will be for this product.