UFC on Fox 4: 2.14 million viewer average
August 5, 2012
Television By the Numbers reports that UFC on Fox 4 received an average of 2.14 million viewers and peaked at 2.36 million. The UFC ran second to the Olympics in ratings for Saturday night.
The breakdown is as follows for the 18-49 demo:
8:00pm – 0.9, 1.91 avg. viewers
8:30pm – 1.1, 2.10
9:00pm – 1.2, 2.20
9:30pm – 1.2., 2.36
The numbers above do not include the west coast tape delay or the overrun. Although some markets (like Seattle) ran UFC on Fox at 5pm and then reran it immediately at 8pm. Running second to the Olympics is a good result. Of course, ABC ran the Eddie Murphy movie, “Norbit” and CBS had cop drama “NYC 22.” UFC on Fox 3 in May won its timeslot with an average viewership of 2.25 million. UFC on Fox 2 earned a 4.66 million average in January. UFC on Fox last November scored a 5.7 million viewer average.
Saturday’s numbers are not impressive but this was expected. The good news is that the quality and excitement of fights were much better than UFC on Fox 2 or 3. In addition, the live attendance and gate showed that the UFC brand still can draw despite lack of a title or name at the top of the card.