UFC on FOX 3: Diaz vs Miller Overnight Ratings: 2.25 Million Viewers
May 6, 2012
TV By The Numbers reports on the overnight ratings for UFC on FOX 3, as it wins the time slot for adults 18-49 with a 1.0 rating and a 4 share with an estimated 2.25 million total viewer average (the numbers may be adjusted upwards due to the nature of live programming).
The report states the following:
FOX won a slow Cinco de Mayo in adults 18-49 with its broadcast of a UFC fight, while CBS was number one in total viewers.
The latest UFC on FOX bout scored a 1.0 rating among adults 18-49.
On CBS, 48 Hours Mystery was the night’s top rated show among adults 18-49, earning a 1.3 adults 18-49 rating, up from last week’s 0.9.
The numbers are down from the first two FOX events. In November of 2011, UFC on FOX debut drew a 3.1 rating with 5.7 million viewers with a peak of 8.8 million viewers. Earlier this year, UFC on FOX 2 drew a 2.6 rating with 4.66 million viewers with a peak at 6.08M. The West Coast tape delay and overrun may help with the final tally for the ratings a little bit, but I don’t see it topping 3 million viewers this time around, which has to be considered a bad number for the UFC and FOX.
The UFC focused on putting on exciting match-ups this time around, but what they made up for in exciting fights, it severely lacked in star power as was the case for the first two shows. UFC on FOX 4 appears to be following a similar blueprint, as Brian Stann vs Hector Lombard has already been booked for the main event, but will have a much better co-main event with Lyoto Machida taking on Ryan Bader.